Why is it important to remember that even the bad management that you experience can teach you things, even if it's what not to do.

Please don't hand write.

Thank you.

Managers use the planning process to set objectives and identify how to achieve them. What are good objectives in the first three years after graduation? How do you plan to achieve them?

Please don't hand write.

Thank you.

In any industry of your own selection, please describe the breadth of the market-leading company’s product line (broad versus narrow) and the amount of value added (low versus high

Transport plays an essential role in the supply chain and when managed properly can allow supply chains to work more efficiently and effectively. Determine the modal split for freight in South Africa. Provide reasons for the choice of the mode with the highest split.

1. Define the decision variables.
2. Define the objective function.
3. Define the constraints.
4. Determine an optimal solution.

agree or not?

Hard data is a verifiable fact that is acquired from reliable sources. It implies data that is directly measurable, factual and indisputable. Some of the benefits of hard data are reliability, value add, prediction, and accuracy. Hard research is the gathering of numerical and demographic data which helps determine who the customers are and what they want, when they want it and how they want the product or service. Hard data describes the types of data that are generated from devices and applications such as phones, computers, smart meters, traffic monitoring systems and bank transactions. These things and this information can be measured, traced and validated. Hard data is for companies that only depend on analytics and they are used by technical savy companies. An example of hard data would be a medical study on the results of testing. Soft data is based on qualitative information such as a rating, survey or poll. It implies that the data has been collected from qualitative observations and quantified. Sometimes one might think that soft data is not reliable, but it really is. In many cases, the best data available is soft data such as customer satisfaction and product reviews. Some of the benefits of using soft data are, direct response, saves cost and time, genuine feed backs are possible, and data can not be manipulated and is reliable. Soft data is usually preferred for small business cases and projects while hard data's are required for huge businesses. An example of soft data would be to get the patients to rate their symptoms.

What are the 4P's of creativity techniques?

Explain the origin of the 4P's. Give some examples how we can apply it into our work.

What is SCAMPER creativity technique?

How can we apply it to our work?

Give some origin and examples of SCAMPER

You should consider(NIKE) whether there are any global factors related to the marketing environment in which you operate, your targeting and segmentation strategy, and any aspect of the marketing mix: product, price, place (distribution), promotion.

Case Study: The Good Credit Reference

Topic: Insider Information/Trading

Involved Parties:

• Kathy Ryan, Trade Credit Officer, Diversified Consolidated Corporation
• Scott Bradley, Treasurer, North Manufacturing
• Mike Walman, Credit Managers, Basic Products

Kathy Ryan, a credit officer at Diversified Consolidated Corporation (DCC), had heard rumors that North Manufacturing was in deep trouble. She is responsible for credits to North of approximately $1 million. North always pays on time and is current on outstanding payables to DCC. North, in fact, uses DCC as a credit reference with other suppliers. Nevertheless, Kathy decided a visit to North was in order.

Kathy Ryan and Scott Bradley, North’s treasurer, had developed a good working relationship and went to lunch during Kathy’s visit. After several drinks, Scott Bradley said: “Kathy, we’re fried. I have to tell you, our financial statements aren’t fraudulent, but they don’t paint the full picture. Not only are we not doing well, but we’ve been talking to bankruptcy attorneys. If things don’t turn around soon, we may file before the end of next quarter. We plan to continue paying DCC promptly because we need all the trade credit we can get. In fact, supplier credit is giving us a chance to come back. Without it, we’d be under right now; with it, we might just squeak by. Frankly, if there is any way you can encourage your competition to supply us--do it. I’ve told Purchasing to place a large order with Basic Products instead of DCC. If Basic gives us credit, we can pay DCC in full before we file. If we make it through this, DCC will get our business back, but I don’t want your career to suffer because of our problems now.”

Kathy was shaken by Scott’s comments. She knew that if North’s credit went bad she would lose her annual bonus--25 percent of her compensation--and probably any chance for promotion. At worst, she could be fired. Shortly after her visit with Scott Bradley, she received a call from her friend in the Credit Department at Basic Products, Mike Walnnan. Suppliers often share credit information on common customers, so it was not surprising that Mike called. DCC’s policy is to provide what they refer to as the “prompt payment history” for the customer. This includes recent high credit balances, any past-due balance, and how promptly customer payments had been received.

After Kathy provided North’s prompt payment history--which in fact had been good--Mike was enthusiastic. “I'm glad to hear that,” he said. “We just got a huge order to supply them through the end of the year. There are a lot of rumors floating around, but if you’re getting paid promptly on that much, I guess it's OK.” Kathy broke in at that moment. "Can you hold the line, Mike? There’s someone at my door.” She put Mike on hold, her mind racing. She could suggest that Mike look into other public information sources or contact other suppliers about credit histories with North. That would be within acceptable company practice and almost certainly would send up a red flag for Mike. But who else could supply enough credit to North for DCC to get its money out?

She couldn’t keep Mike on hold forever, she pressed the flashing button on her telephone-- “Mike?…” What should Kathy say?

______________________________

Use the Instructions for Case Analyses to craft a response to this case, articulating the main issues and ethical dilemma. Review the assessment criteria below before you begin writing.

Submit a written paper which is 2-3-pages in length exclusive of reference page and that is double-spaced. You should cite relevant resources in APA format.

Papers will be assessed using the following criteria:

The Written assignment:

• identifies all the relevant facts of the case
• articulates overarching ethical issues including the extent of Kathy's responsibility to take action
• identifies all stakeholders
• poses possible alternatives and ethics of each alternative. Paper should explore the possible alternatives and ethics from the Utilitarian Perspective, the Rights Perspective, or the Justice Perspective
• recommends a specific action Kathy should take
• is of high quality, writing is clear and professional
• conforms to the structural requirements including APA style guidelines for References.

Raskolnikov just finished a residence in internal medicine and wants to go into practice with Sophia and Katrina.Raskolnikov tells you that while he needs to practice with other physicians for call coverage and for other reasons, he does not want to be personally liable should the other physicians be found guilty of malpractice. You discuss various incorporation options with him, but he tells you that he would like to form a partnership. What business forms would you recommend to him and why? [Hint: In your response, you are to name the type of partnership and how it differs from other partnerships, and the benefits. Remember that you are to discuss it, and not merely state the name or the form of partnership.]

Essay:

What are the global implications (NIKE)for the product or service you are marketing? What are the global implications (NIKE)of your marketing strategy and recommendations?