In: Operations Management
What are the global implications (NIKE)for the product or service you are marketing? What are the global implications (NIKE)of your marketing strategy and recommendations?
The global effect of the product that we are selling is that sales will increase, there are many consumers who are still untapped, we will be able to appeal to their needs because
they have paying power, but they would not have access so that global selling will help to appeal to the foreign market and, eventually, the economy will increase and grow by a small margin.
The global consequences of the marketing plan are that revenue would increase, the number of leads and conversion would increase, that we will be able to interact and place the product in the customer's minds accurately and in a much better way. The prestige of the company will improve and we will be able to extend the reach of the possible customers.
Some of the global factors relevant to marketing strategies include the economy of that country, the legal rules and regulations under which it operates, the political bureaucracies that may cause problems and problems in the settlement and spread of business. Price must be set as per audience, i.e. if customers have a paying power, then either the premium price should be set or the average price will function.