Strategic Management Edition 4. - Frank T. Rothaermel

IKEA - Chapter 10

Is there any special consideration a firm should have for its “home country”? Is it ethical to keep profits outside the home country in offshore accounts to avoid paying domestic corporate taxes?

The Path to Good Ethics Starts in Human Resources. Do you agree or disagree with this statement? Please explain in detail and provide examples.

1. Consider the implications of two recent headlines: "Fiat Chrysler Shares Crash by a Fifth as it is Drawn into Emissions Scandal by US Regulators" and "FBI Arrests Volkswagen Executive emissions Scandal." it appears that Fiat Chrysler and Volkswagen not only failed to act responsibly to comply with emissions regulations but they also committed fraud to make government officials and the public believe they were in compliance. Do you think Fiat Chrysler and Volkswagen are regretting the decisions they made in the past to avoid compliance costs? What costs are they paying now?

2. "The single most important and pervasive moral obligation facing mankind is to ensure survival of a healthy planet for our grandchildren and theirs". Do you agree? Why or Why not?

Develop the presentation using your research of 5 Business Intelligence tools.

Given that smoking scenes in movies increase the positive image and intention to smoke among youth, what regulations, if any, should apply to this?

QUESTION TWO [18]

In many projects, the quantities of the types of resources available to perform the project activities are limited. Several activities may require the same resources at the same time, and there may not be sufficient resources available to satisfy all the demands. Resources can therefore constrain the schedule of a project.

With regard to this:

2.1 Explain what resource-constrained project planning is. (3)

2.2 Explain what is meant by resource levelling or smoothing. (3)

2.3 Describe why and when resource levelling or smoothing is used. (8)

2.4 Explain how resource levelling keeps a project on schedule. (4)

"The mitigation risk treatment strategy is the treatment approach that focuses on planning and preparation to reduce the impact or potential consequences An incident response plan he mitigation risk treatment strategy is the treatment approach that focuses on planning and preparation to reduce the impact or potential consequences of an incident or disaster." Incident Response is one of the four types of plans: Develop an incident response plan for an online retail site. The audience for this plan is the Board of Directors within the company.

What integrated marketing strategy Roots Canada implement in Russia if they open up there?

Rachel bought a car from the Beautiful Used Car Agency under a written contract. She purchased the car in reliance on Beautiful's agent's oral representations that it had never been in a wreck and could be driven at least two thousand miles without adding oil. Thereafter, Rachel discovered that the car had, in fact, been previously wrecked and rebuilt, that it used excessive quantities of oil, and that Beautiful's agent was aware of these facts when the car was sold. Rachel brings an action to rescind the contract and recover the purchase price. Beautiful objects to the introduction of oral testimony concerning representations of its agent, contending that the written contract alone governed the rights of the parties. Decision on the objection?

1. Using the paragraphs you wrote in the Module 1 Required: Maintaining Academic Integrity in Original Writing assignment, copy and paste the paragraphs below and complete the following:

   • Locate one peer-reviewed source in the University Library from EBSCOhost based on the topic of your paragraph.
   • Insert a paraphrase, direct quotation, or summary into your paragraph using the peer-reviewed source.
   • Create an APA-formatted in-text citation for the peer-reviewed source.
   • Create an APA-formatted reference for the peer-reviewed source.
2. Question 1

   1 Point

   Paste your paragraphs here and create an APA-formatted in-text citation for the peer-reviewed source.

What is academic integrity from module 1 was informing me on referring to the school reference center in the library to help from committing plagiarism. So, by doing all the steps correctly in writing a paper plagiarism would not occur. So, I feel as if you don't follow the academic integrity of using false information. So as a student and getting performance feedback by a professor need to staff helps in knowing and participating into university policy for regarding misconduct specific to the university, program and course. So as a student and a paper are plagiarized because of some time being lazy and waiting to the last minute to do a paper, but also by not doing the citation in the paper. Also, by just adding their name on someone else paper and turning it in. So, by doing these things for a paper It shows the lack of confidence one may have in self. But if they use the university resource material It may guide a student to use their own exposition or argument and words in a paper.

So, when your finding ways out to avoid plagiarism you should take into consideration the following: You can talk with your professor to get an idea of where you can start getting your information from. So if during your writing you find yourself with a question or concern about how to cite something or if it needs to be cited all ,do not hesitate to speak with your professor to gain ideas when you go to the center of writing excellence. So, a student should consider checking your work and add quotations for cited information that may be used in a paper. So, if you are still not sure that your work is correctly cited, consider checking the paper yourself before submitting it before It shows that you had plagiarized your paper. So by doing it will make you have confident and start making you pay more attention to your note taking and adding citations to your notes before you have doubt about your work early on and you can go back and add the necessary information. But if you don't remember all the steps and you still have doubt and you have followed the university center of writer excellence ,but also consider getting a fellow students who can provide feedback to help guide you in the right direction so it wouldn't occur.

3. Paste your paragraphs here and create an APA-formatted in-text citation for the peer-reviewed source.

4. Question 2

   1 Point

   Create an APA-formatted reference for the peer-reviewed source.

name three kind of retailers that are appropriate for selling home appliance. what are they advantages and disadvantages ?

Cases: Case 5-1 FedEx Corporation

Federal Express Corporation, now known as FedEx, was started in 1971 by Frederick W. Smith, an entrepreneur who recognized the need for a company that could deliver documents overnight. The company is headquartered in Memphis, Tennessee, and it maintains a workforce of more than 290,000. The company provides transportation, e-commerce, and business services in more than 220 countries through a portfolio of businesses including FedEx Express, TNT Express, FedEx Ground, FedEx Freight, and FedEx Services. FedEx’s main competitors include UPS and DHL along with various smaller, local delivery providers. The company is known for being a great place to work at, as it has frequently made Fortune magazine’s list of the Best Companies to Work For. It accomplishes this through the use of annual employee surveys (The Survey Feedback Action Program), evaluations of leadership potential (The Leadership Evaluation and Awareness Program), and a Reward and Recognition Program (e.g., Golden Falcon and Bravo Zulu! Awards).

The mission of the company is as follows:

FedEx Corporation will produce superior financial returns for its shareowners by providing high value-added logistics, transportation and related business services through focused operating companies. Customer requirements will be met in the highest quality manner appropriate to each market segment served. FedEx will strive to develop mutually rewarding relationships with its team members, partners and suppliers. Safety will be the first consideration in all operations. Corporate activities will be conducted to the highest ethical and professional standards.

The company’s strategic objectives are to:

• Achieve 10%-plus operating margin
• Increase EPS 10% to 15% per year
• Grow profitable revenue
• Improve cash flows
• Increase ROIC
• Increase returns to shareowners

In terms of corporate strategies, FedEx focuses on growth in the following areas:

• Grow internationally
• Grow our supply chain capabilities
• Grow through e-commerce and technology
• Grow through new services and alliances

One core competency for the company is its ability to use the planning process to support continuous improvement and innovation in all aspects of its operations. Technology has been a major focus of the company’s planning efforts. This has resulted in a variety of industry-leading innovations, including the first automated customer service center that includes the COSMOS (Customer Operations Service Master Online System), real-time package tracking, and the Command and Control satellite-to-ground-level operations system that enables the company to deliver packages based on the fastest and safest routes possible. It manages the interface between more than 750 customer service stations and 500 air traffic and traffic hubs around the world. This enables the company to coordinate inbound and outbound aircraft and thousands of delivery vehicles to ensure the smooth and efficient delivery of packages to their destinations. Other examples of how FedEx’s superior operational planning process has led to the creation of innovative technological solutions include the SuperTracker devices that are used by drivers to track and retain detailed information about all packages and the APEC Tariff Database that is used to expedite global delivery of packages through the creation of an integrated information source for the specific tariff and customs requirements of most countries.

Discussion Questions

1. How does FedEx engage in both strategic and operational planning?

2. Conduct a SWOT analysis of FedEx. Based on this analysis, what can you conclude about the company?

3. What is FedEx’s competitive advantage?
4. What are the human resources functional strategies used at FedEx?
5. Do you think it is beneficial for organizations to engage in a strategic planning process? Why or why not?
6. Think about a student organization you have been involved with or a part-time job or internship you have held. Did this organization have a competitive advantage? If so, what was it?

1) Ready-to-eat foods are very profitable. To make it even more so, suggest two strategies to change the breadth and width of the retailer's product line. (4 points)

2) Explain what a distribution strategy is and identify the main activities associated with the distribution channel, the supply chain and logistics management. What are two ways that supply chain management adds value to a business’s offer to both consumers and business partners? (4 points)

3) You have been waiting in your doctor’s waiting room for an hour. Knowing that the products are different from the services, name a list of measures (3 measures) that the office manager could take to improve the overall service delivery. Consider how it might address the problems associated with the intangibility, heterogeneity, inseparability and perishability of services. (4 points)

4) Juicy Couture, a designer jeans manufacturer, has developed a new integrated marketing communications plan. The company chose to advertise their jeans during the CBC / Radio-Canada news, and in Maclean’s and Les Affaires magazines. Its advertisement announces the new styles of the season and features a 17-year-old young model. Evaluate this strategy. (4 points)

5) Apple has launched its latest iPhone model, an innovative technology. How quickly do you think this product will be adopted by Canadians? Describe the type of consumers who represent each of the categories for the dissemination of innovations. (4 points)

6) Explain the advantages and disadvantages of Dell's decision to abandon its direct distribution strategy and turn to multichannel distribution. (Two advantages and two disadvantages of abandoning its direct distribution strategy and two advantages and two disadvantages of opting for a multichannel strategy). (4 points)

7) Mazda is about to launch a new model of car. The company is now in the marketing study phase of the new product development process. What are two ways to conduct the market research that precedes the launch of the new model? (4 points)

8) Bernard, a local furniture maker, targets college and university students living in apartments and young households who buy their first furniture. If you worked for Bernard, what type of media (3 types of media) would you choose for your advertising campaign? Explain your answer. Should Bernard base his advertising calendar on continuous, ad hoc or wave advertising? Why? (4 points)

9) Suppose you have just landed a job as a marketing consultant for a jeweler. The latter has produced a private label for 75 years, but he is thinking of creating his own brand of jewelry. Outline two advantages and two disadvantages of this strategy. (4 points)

10) A dry cleaner in your area has asked you to perform a tolerance zone analysis for their customers. You’ve found that the tolerance zones for reliability and readiness are much larger than those for the other three dimensions of service quality. You also noted that the dry cleaner is above the tolerance range for reliability, but below it for speed. What advice (advice on reliability and advice on readiness) should you give to the manager of the dry cleaner? (4 points)