3. Job design (Connect/Perform)

Select the best answer based on your knowledge of different approaches to job design.

An online clothing retailer wants to provide superior customer service in its call centers. Based on an analysis of customer satisfaction surveys, the company decided to give customer service representatives as much discretion as possible in terms of taking appropriate actions to delight customers. This included making exceptions to policies on returns and refunds among other things. This is an example of which job design approach?

A. Specialization
B. Empowerment
C. Industrial engineering
D. Ergonomics

Select the best answer based on your knowledge of different approaches to job design.

The manager of a social media specialist at a public relations firm wants to redesign the job so that it contains a much wider range of job duties. Which approach to job design should the manager use in this situation?

A. Job enrichment
B. Job rotation
C. Job crafting
D. Job enlargement

Select the best answer based on your knowledge of the job characteristics model.

The new car sales professional’s job at a major car dealer network does not motivate many of the individuals who hold this job because they feel that the scope of the job is too narrow. Specifically, current and past sales professionals have said that while they are able to show customers various options for vehicles, they cannot be involved in negotiating the final selling price of the vehicle, nor can they handle the business side of the transaction in terms of getting loan approvals, completing the final paperwork for the sale, etc. Based on the job characteristics model, what would you do to address these issues if you were the manager?

A. Increase skill variety
B. Decrease autonomy
C. Increase task identity
D. Increase feedback

A small start up company is planning to launch their first new electric scooter model. Explain the implications of industry structure & performance for the industry/market as a whole.

Answer the following questions for the linear programming problem given below:

1. Write the Phase-One LP model
2. Conduct one iteration of the Simplex method.
3. Describe how the optimal solution to the original problem will be determined from this point on.

maxz=2x1+3x2+x3maxz=2x1+3x2+x3

Subject to:Subject to:

x1+x2+x3≤40x1+x2+x3≤40

2x1+x2−x3≥102x1+x2−x3≥10

−x1+x3≥10−x1+x3≥10

x1,x2,x3≥0

Question 2:

What Company do you think is doing the best job providing the ultimate customer experience and why? What makes them stand out? type the answer

Consider the following fact pattern: Claimant, Stephanie Britton, was a young female employee working at the Florida Light and Power Authority. Several of the male employees commented daily on her tight fitting clothing. She was continually asked on dates by several of her male co-workers but she always refused, asserting that she was not interested in dating her co-workers. On several occasions, while on the job, she overheard her male co-workers engage in sexual conversations, most distressingly discussions about her body parts. She repeatedly told management about the sexual comments. The employer took no action to discipline the male employees or otherwise change the workplace environment.   She eventually quit the job but filed an action with the EEOC claiming that she was forced to leave the job because she was sexually decimated against.

Perform an internet based research inquiry. Find any relevant statutes and at least two precedent cases related to the fact pattern. If you were the EEOC claims’ officer hearing Stephanie’s case, what factor would you find most important in your review. Based upon the cases and statute do you believe that Stephanie will prevail in her claim? Why or why not?

(300 words in total) PLEASE DO NOT PLAGIARIZED, DO OWN, NO COPY AND PASTE

Discuss and explain how important you think public relations are for each of the market segments. Provide specific examples.

Discuss and explain how important you think personal sales is for each of the market segments. Provide specific examples.

A steady stream of philosophers, scientists, and management gurus have since echoed Adams, lamenting the acceleration and calling for similar leaps to fundamental new ways of thinking and acting. Many advocate the development of systems thinking—the ability to see the world as a complex system, in which we understand that “you can‟t just do one thing” and that “everything is connected to everything else ”.

- Explain what is meant by system dynamic and show how System dynamics is fundamentally interdisciplinary. (750 Words).

Quick Answers. ty

_____. 27. Environmental scanning is an important activity for an organization, it represents external and internal factors, that can represented by SWOT. Which of the following is not considered an internal factor:

a.Human resource

b.Customers

c.Technology

d.Markets

e.None of the above

_____. 28. Environmental scanning is an important activity for an organization, it represents external and internal factors, that can represented by SWOT. Which of the following is not considered an external factor:

a.Economic

b.Political

c.Technology

d.Financial resource

e.None of the above

_____. 29. When Jollibee decided that they need to have a self -service ordering system just like the one’s that McDonalds launched, what type of strategy they may have used:

a.Agile operations

b.Quality-based strategy

c.Time-based strategy

d. Balanced scorecard strategy

e.None of the above

_____. 30. The late entry of Kia into the PH market, where Toyota and Honda are the front runners, their best strategy to use to be able to catch up is:

a.Agile operations

b.Quality-based strategy

c.Time-based strategy

d. Balanced scorecard strategy

e.None of the above

Note: Strictly no copy-paste, write in your language.

Q. Question To Ask A Lean Manufacturing Consultant Before Hiring: What Is Your Lean Manufacturing Approach For My Facility (manufacturing organization)?

Kit Kat is the UK's best-selling chocolate bar. 650 bars are consumed every second globally. Kit Kat was introduced in 1958 and continues to generate strong consumer demand. In 2009, Kit Kat was listed as one of Time’s “13 Most Influential Candy Bars of All Time”. Kit Kat is also the number one best-selling chocolate in Japan, and the only non-American brand in America’s list of top 5 chocolate favorites. Kit Kat is the world’s first chocolate bar made from 100% sustainable cocoa. Kit Kat has a case to be the healthiest candy bar in the market. Kit Kat’s tagline is a simple and memorable “Have a break...Have a Kit Kat!” one that effectively communicates the brand’s vision. With such a catchy tagline, Kit Kat has branded itself as the go-to social snack for people of all ages. In late 2013, just as Kit Kat was searching for the next brand to partner with, Google approached Kit Kat with a proposal to name version 4.4 of their Android operating system the Android Kit Kat.

However, in the competitive modern world consumers' tastes continually change. There has been in recent years an ongoing revolution in modifying products. In previous times, sweets and chocolate bars remained in more or less the same form for many years. Today, however, modern sophisticated consumers constantly seek novelty and change, and consumers have become the driving force behind product modification.

Although Kit Kat continued to be the Number 1 confectionery brand, by the late 2010s its volume sales were falling. Faced with several increasingly attractive competitive offerings, consumers began to see Kit Kat in its traditional form as lacking in excitement and interest, with purchases being driven more by habit than positive choice. Although the four-finger Kit Kat continued to be highly popular with its core target market of 25-40-year-olds, it was losing popular appeal with younger consumers.

The image problem was most evident among core count line consumers i.e. The youth segment those who are between the ages of 12-20-year-olds. In this important age group, while Kit Kat had been part of 'growing up' and may also have made regular appearances in lunch boxes, it was hardly relevant to their lifestyle. Moreover, Kit Kat created the International Youth Day that supports the youth of today to move forward in their dreams and aspirations along with enjoying their breaks. Kit Kat intensifies its promotion campaign to this segment during exams time. Students after being exhausted from studying turn to Kit Kat for a break. Kit Kat recognizes the power of digital networks and social media platforms in influencing the youth consumer choice and strategically uses social media to win their affections. The traditional four-finger Kit Kat did not seem relevant to them. In 2011 therefore, Nestlé felt it was time for some re-invention. The company decided to develop a new format of Kit Kat whilst still retaining the four-finger variety with which consumers are so familiar.

Nestle is a market-focused producer that recognizes the need for regular change. This is required because consumers want and demand change, rival firms are constantly re-inventing themselves and their products and, innovation and inventiveness keep an organization flexible and able to respond to further change.

To find out exactly what consumers were looking for, Nestlé carried out detailed market research, including detailed qualitative research. Many pairs of young people were invited to give their views on different formats for the new product whether they preferred one or two fingers, what flavors they preferred (caramel, peanut butter, orange jelly, chocolate layers, etc). Researchers also considered the most appropriate form of packaging to add further interest and attraction to the product. A survey group might consist of, for example, males and females who were 17, 18, 19 or 20 years old, of different ethnic origin, from different parts of the UK, and a mix of students and non-students.

A top Kit Kat competitor, Cadbury is an international confectionery company that is headquartered in London, United Kingdom. It was founded during the year 1824 and the company is owned by Mondelez International since 2010. Cadbury's main objective is to become the World’s biggest confectionery company in the world. Cadbury brand is considered as the second-largest brand in the world. It has its business operations in about 50 countries. Cadbury always seeks to challenge Kit Kat in every segment of the market. Cadbury is legally fighting Nestlé over the shape of Kit Kat. In short Cadbury and Nestlé are bitter rivals and Cadbury is looking for the appropriate time to attack Nestlé.

Questions:
1- As a manager for Kit Kat brand in Lebanon, critically analyze what kind of strategies you can apply during maturity stage and during this time of the corona virus time. Explain the different kinds of strategies and support your answer with real example.

2- An important function of marketing is to drive growth in sales and revenue for a company. Explain all growth strategies that Kit Kat can apply in order to achieve comptetive advantages over Cadburys. What specific strategy would you recommend and why? Support your answer with examples.

3- Evaluate how Kit Kat should segment its market. Which segmentation variable is the most applicable for Kit Kat and what are the criteria they must consider?

4- Not everyone who buys a product has the same needs or wants the same benefits from it. Based on the above statement, discuss and explain how Kit Kat can identify their distinctive market segments with clear marketing implications.

Copper Kettle Catering (CKC) is a full-service catering company that provides services ranging from box lunches for picnics or luncheon meetings to large wedding, dinner, or office parties. Established as a lunch delivery service for offices in 1972 by Wayne and Janet Williams, CKC has grown to be one of the largest catering businesses in Raleigh, North Carolina. The company divides customer demand into two categories: deliver only and deliver and serve.

The deliver-only side of the business delivers boxed meals consisting of a sandwich, salad, dessert, and fruit. The menu for this service is limited to six sandwich selections, three salads or potato chips, and a brownie or fruit bar. Grapes and an orange slice are included with every meal, and iced tea can be ordered to accompany the meals. The overall level of demand for this service throughout the year is fairly constant, although the mix of menu items delivered varies. The planning horizon for this segment of the business is short: Customers usually call no more than a day ahead of time. CKC requires customers to call deliver-only orders in by 10:00 a.m. to guarantee delivery the same day.

The deliver-and-serve side of the business focuses on catering large parties, dinners, and weddings. The extensive range of menu items includes a full selection of hors d’oeuvres, entrées, beverages, and special-request items. The demand for these services is much more seasonal, with heavier demands occurring in the late spring–early summer for weddings and the late fall–early winter for holiday parties. However, this segment also has a longer planning horizon. Customers book dates and choose menu items weeks or months ahead of time.

CKC’s food preparation facilities support both operations. The physical facilities layout resembles that of a job process. Five major work areas consist of a stove–oven area for hot food preparation, a cold area for salad preparation, an hors d’oeuvre preparation area, a sandwich preparation area, and an assembly area where deliver-only orders are boxed and deliver-and-serve orders are assembled and trayed. Three walk-in coolers store foods requiring refrigeration, and a large pantry houses nonperishable goods. Space limitations and the risk of spoilage limit the amount of raw materials and prepared food items that can be carried in inventory at any one time. CKC purchases desserts from outside vendors. Some deliver the desserts to CKC; others require CKC to send someone to pick up desserts at their facilities.

The scheduling of orders is a two-stage process. Each Monday, Wayne and Janet develop the schedule of deliver-and-serve orders to be processed each day. CKC typically has multiple deliver-and-serve orders to fill each day of the week. This level of demand allows a certain efficiency in the preparation of multiple orders. The deliver-only orders are scheduled day to day, owing to the short-order lead times. CKC sometimes runs out of ingredients for deliver-only menu items because of the limited inventory space.

Wayne and Janet have 10 full-time employees: two cooks and eight food preparation workers, who also work as servers for the deliver-and-serve orders. In periods of high demand, they hire additional part-time servers. The position of cook is specialized and requires a high degree of training and skill. The rest of the employees are flexible and move between tasks as needed.

The business environment for catering is competitive. The competitive priorities are high-quality food, delivery reliability, flexibility, and cost—in that order. “The quality of the food and its preparation is paramount,” states Wayne Williams. “Caterers with poor-quality food will not stay in business long.” Quality is measured by both freshness and taste. Delivery reliability encompasses both on-time delivery and the time required to respond to customer orders (in effect, the order lead time). Flexibility focuses on both the range of catering requests that a company can satisfy and menu variety.

Recently, CKC began to notice that customers are demanding more menu flexibility and faster response times. Small specialty caterers who entered the market are targeting specific well-defined market segments. One example is a small caterer called Lunches-R-Us, which located a facility in the middle of a large office complex to serve the lunch trade and competes with CKC on cost.

Wayne and Janet Williams are impressed by the lean systems concept, especially the ideas related to increasing flexibility, reducing lead times, and lowering costs. They sound like what CKC needs to remain competitive. However, the Williamses wonder whether lean concepts and practices are transferable to a service business.

Questions

1. Are the operations of Copper Kettle Catering conducive to the application of lean concepts and practices? Explain.

2. What, if any, are the major barriers to implementing a lean system at Copper Kettle Catering?

3. What would you recommend that Wayne and Janet Williams do to take advantage of lean concepts in operating CKC?

If you are a CEO of a company, why do you think it is important to apply the "Design Thinking"? how it will change and affect? ( Answer: Write everything you know about design thinking theory using (Empathy, Define, Ideate, Prototype, Test))