You should consider(NIKE) whether there are any global factors related to the marketing environment in which...

You should consider(NIKE) whether there are any global factors related to the marketing environment in which you operate, your targeting and segmentation strategy, and any aspect of the marketing mix: product, price, place (distribution), promotion.

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Here we will get into the topic if there are any global factors related to the marketing environment of Nike or any targeting and segmentation strategy or aspect of the marketing mix.

Before we get into the global factors related to the marketing environment of NIKE, we need to know about what are the global factors.

GLOBAL FACTORS can be described as, those factors that impact of marketing environment and the organization in both ways directly and indirectly. That factor mainly includes the technological and legal issues, political and economic issues, and many more issues that can affect the marketing environment of the organization directly and indirectly.

It would be definitely fair to say that, the NIKE is impacted by those global factors. The economic factor definitely impacts Nike, the GDP, and other economic policies that have a direct impact on Nike.

When in case of updating technology, Nike gets affected because it has to make sure that all the employees must be aware of the technological change, and the employees must adapt to those changes as quickly as possible.

The political factor affects the marketing of Nike because the government for political interference can lead to some serious situations.

In the targeting and segmentation strategy, the managers and the senior post managers try to make sure that they target the proper and most relevant things out of the segments available to them in the segmentation phase of marketing.

The aspects of marketing mix such as product, price, place, and promotion impact the marketing of Nike because each one of them has great significance and impact over the whole company.

keosha answered 1 month ago

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