In: Operations Management
In any industry of your own selection, please describe the breadth of the market-leading company’s product line (broad versus narrow) and the amount of value added (low versus high
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The industry of my own selection is Toyota automobile company. The breadth of the market-leading company's product line is higher in middle-class segments and the biggest market of Toyota is the USA where almost 2.9 million products were sold last year.
Toyota makes the highest lead in the USA market and in the product line the Toyota's car product Corolla top the sell in last year as a top-selling passenger car. But the lowest selling car of Toyota automobile is Glanza,
The most selling of Toyota is in the USA, but the lowest selling of Toyota is in Africa. The Toyota automobile company runs on Just in time manufacturing system where the product is manufactured when the demand came only.
Toyota's products other than cars, the car air conditioner, electronic components, and stamping dies not to make more help in value for the company. Toyota's product of car manufacturing is the most value-added products and in these products, Toyota's corolla top the values of Toyota with lean manufacturing and customer satisfaction by providing better products based on optimum cost with better quality products. Where other services of maintenance with corolla provide a value-added feature for customers and help in making the lead, the other products which have the lowest selling in the market Glanza makes lower the market value-adding for Toyota.