Question 3: Why would your proposed solution improve Campbell’s chances of success? (Response length: 1 paragraph)

• Instructions: Identify, define, apply, and underline two (2) relevant concepts from chapters 1, 3, 4, and/or 8 in your response to question 3. Avoid vague generalizations. Be specific and stick to what the question is asking. Avoid irrelevant arguments. Be sure to analyze this issue from the viewpoint of international marketing strategy (segmentation, target market, product development, marketing research, etc.)

Articles:

Can M'm, M'm Good Translate?; Campbell Rethinks Soup as It Prepares to Enter Russia and China

Abstract (Summary)

In Russia and China, nearly all those bowls are homemade. In Russia recently, Mr. [Larry McWilliams] asked a

mother about soup and "her eyes lit up, she leaned across the table and for the next 30 minutes she told me what

soup she likes and how she makes it," he says. "You'd think I'd asked her about her kids."

Consumers in Moscow and China's Guangdong province, which Campbell will target with its early rollouts, are

becoming busier as those areas have grown more industrialized. And with a rising middle class in both China and

Russia, "you have improving consumer spending power, and as a result, the affordability factor is becoming more

favorable for Campbell," says Mitchell Pinheiro, an analyst with Janney Montgomery Scott LLC, who has a "buy"

rating on Campbell shares.

"Our research shows that Chinese consumers add MSG to food to lift the flavor, but they know it's not good for them and they're looking for an alternative," Mr. McWilliams says, adding that Campbell's soups won't contain any added MSG.

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American food companies have succeeded in persuading consumers in China and Russia to chew gum, guzzle soda and munch cookies. Now Campbell Soup Co. wants to sell those soup-loving countries on its signature product.

It won't be easy. Wet soup in cans or boxes has yet to take significant market share in Russia and China, partly

because of cost and because soup-making is a source of pride for many there. Campbell finally gave up after trying to sell canned soups in China in the 1990s. Other Western companies have had some success in the two markets, but the niche remains largely untapped.

This time, the Camden, N.J., company is trying a different approach. For the past two years, cultural anthropologists employed by Campbell have visited the homes of Russian and Chinese consumers to watch how they prepare and eat soup and to ask about the role soup making has played in their lives.

Although the company has learned that ready-to-eat soups still aren't likely to sell well, increasingly busy Chinese and Russians seem more willing to use it as a convenient base for other cooking. So Campbell this fall plans to roll out "starter soups" and broths designed to help consumers save time while making soups with their own touches.

"The biggest soup company in the world should be developing the biggest soup markets in the world," says Larry

McWilliams, president of Campbell's international division.

If Campbell gets it right this time, the move could help drive the company's sales growth, which currently relies heavily on the U.S., with $5.1 billion of its $7.3 billion in 2006 revenue. Campbell recently has turned around its core U.S. soup business with the introduction of low-sodium soups, new supermarket soup dispensers and new varieties of broth. At some point, the momentum from those initiatives could slow and the company will need new sources of growth.

Campbell officials won't disclose sales projections or how much they are spending to enter Russia and China. But

they are planning a big marketing push, including television commercials, billboards, subway ads, Internet ads and

product samplings.

Chinese and Russians eat soup more than five times a week, on average, compared with Americans' once-a-week, Campbell says. In China, 320 billion bowls of soup are consumed each year, compared with 32 billion in Russia and just 14 billion in the U.S.

In Russia and China, nearly all those bowls are homemade. In Russia recently, Mr. McWilliams asked a mother about soup and "her eyes lit up, she leaned across the table and for the next 30 minutes she told me what soup she likes and how she makes it," he says. "You'd think I'd asked her about her kids."

But consumers in Moscow and China's Guangdong province, which Campbell will target with its early rollouts, are

becoming busier as those areas have grown more industrialized. And with a rising middle class in both China and

Russia, "you have improving consumer spending power, and as a result, the affordability factor is becoming more

favorable for Campbell," says Mitchell Pinheiro, an analyst with Janney Montgomery Scott LLC, who has a "buy"

rating on Campbell shares.

Other food companies have made inroads into China, notably Yum Brands Inc. with its KFC fried-chicken outlets.

McDonald's Corp.'s fast food has proved popular in Moscow. In most cases where Western companies have done

well in the East, they have tried to adapt their offerings to native tastes.

Campbell didn't do a lot of listening to consumers when it tried to enter China in the early 1990s. Rather than tailor

soups to Chinese tastes and cooking customs, the company simply exported its condensed soups. Consumers, some wondering why they should pay for something that could be easily made from scratch, shunned the soups. Campbell pulled out.

In China, the basic soup stock is often made by combining water and monosodium glutamate, a flavor enhancer

known as MSG that has been linked to headaches, nausea and other health problems, the company says. The

Chinese use that mixture as a base in rice and noodle dishes as well.

"Our research shows that Chinese consumers add MSG to food to lift the flavor, but they know it's not good for them and they're looking for an alternative," Mr. McWilliams says, adding that Campbell's soups won't contain any added MSG.

Campbell gave women in Shanghai recipes and samples of broths it plans to sell under its Swanson brand. One

woman told Mr. McWilliams she didn't use any of the recipes but suggested using the broth as a replacement for

water and oil in a stir-fry.

The company has reformulated the broth to have a stronger chicken flavor, which its research shows is preferred by the Chinese. A second broth to be sold there will be an even more flavorful, cloudier version containing chicken, pork and ham stock.

Campbell plans to set up booths in grocery stores in China for demonstrations of how to use broth to make soup and vegetable dishes. Because cellphones are so popular in China, Campbell will send text messages reminding people to pick up some Swanson broth. In both countries, products will be carried in the biggest supermarkets first and then, as brand awareness grows, in smaller mom-and-pop shops.

In Russia, Campbell researchers learned that "Russians consider themselves the foremost experts on soup in the

world, and they have words they only use for soup, which tells you how ingrained it is in the culture," Mr. McWilliams says.

Among those words is navaristy, which refers to a thick, heavy soup like the ones Campbell plans to sell in Russia: a beef broth with pieces of meat, onions and potatoes; a chicken broth with chicken, onions and potatoes; and a

mushroom soup with large pieces of mushrooms, onions and seasonings.

The dense soups will have to be diluted with water, and Campbell plans to encourage Russians to use them as a

base for soup, adding their own meat, vegetables and herbs.

Campbell also learned that mothers do the bulk of the soup preparation, with daughters helping out by cutting vegetables.

So the company decided to target newlywed women as they take on the role of household soup-maker.

Campbell plans to give out coupons and recipes at buildings where couples register their marriage.

Campbell Soup To Exit Russia

Jargon, Julie. Wall Street Journal, Eastern edition [New York, N.Y] 29 June 2011: B.9.

Chinese and Russians eat soup more than five times a week, on average, compared with Americans' once-a-week habit, Campbell learned when it first studied the overseas markets.

Campbell Soup Co. said it is exiting Russia just four years after betting it would be a simmering new market.

On Tuesday, Campbell Chief Operating Officer and CEO-elect Denise Morrison said results in Russia fell below the company's expectations. "We believe that opportunities currently under exploration in other emerging markets, notably China, offer stronger prospects for driving profitable growth within an acceptable time frame," Ms. Morrison said.

The Camden, N.J., company knew when it entered Russia in September 2007 that it would be challenging to persuade a country of homemade soup eaters to adopt ready-made soups.

Chinese and Russians eat soup more than five times a week, on average, compared with Americans' once-a-week habit, Campbell learned when it first studied the overseas markets. In China, about 320 billion bowls of soup are consumed each year, compared with 32 billion in Russia and just 14 billion in the U.S.

It may be just as difficult to sell Chinese consumers on prepared soup. Campbell exported its condensed soups to China in the 1990s, but consumers didn't bite, and Campbell pulled out.

Campbell has since reformulated the broth it sells in China to have a stronger chicken flavor, which the company's research shows is preferred by the Chinese. It re-entered China at about the same time that it embarked on its Russia venture.

The soup maker employed cultural anthropologists to study the soup-making habits of customers in both Russia and China. The anthropologists spent two years watching consumers prepare and eat soup.

The company found that as consumers in Moscow and China's Guangdong province have become busier, they've grown more willing to use "starter soups" and broths as a base for their own soup and for other cooking. With a rising middle class in both countries, the company figured its products would be increasingly affordable.

But because sales in Russia didn't fare as well as the company hoped, it said it would close its Moscow office, eliminating about 50 positions, and wind down its business there. Campbell didn't say how much it invested in the market.

Campbell on Tuesday also announced other measures to cut costs, such as automating some packing operations. In total, the company plans to cut 770 jobs world-wide, including the positions in Russia.

All of the initiatives, including the exit of the Russian business, will result in pretax costs of approximately $75 million, most of which will occur in its fiscal fourth quarter ending July 31.

46. A ball is west of the edge of a ledge and force is applied in the manner in the following Table. The ball weighs 3 kg. There are other forces at work – like gravity and a normal force, which are not in the table (yet?). Assume no friction and no drag.

A) What is the resulting acceleration of the ball?

B) After 10 seconds, what would be the velocity of the ball?

C) After ten seconds how much work would be done?

D) Since the ledge potentially interferes with the possible travel of part a. (if the ball is not far enough away and falls off), assume that the velocity when the ball leaves the edge of the cliff is 7.5 m/s.Calculate the magnitude of the Kinetic Energy of the ball at that time.

E) If the ledge is 20 feet high and Forces 1 and 2 are discontinued when the ball moves off the ledge, what is the Potential Energy of the ball leaving the edge?

F) What is the total energy of the ball leaving the edge of the cliff, based on d. and e.?

G) All of the energy is converted to kinetic energy just before the ball hits the ground. What is the velocity of the ball at that time?

H) At ground level there is actually a small puddle into which the ball splashes.Assume inconvenient losses result in 75% efficiency and convert all of the balls remaining kinetic energy into thermal energy.What is the temperature change in the 200 kg of water remaining in the pond?

I) What theory and formulae are necessary for these calculations?

J) How far from the foot of the vertical cliff did the ball hit the ground at the bottom of the cliff?

The U.S. Central Intelligence Agency maintains an online World Factbook that is a convenient source of a wide variety of geographic, social, and economic information. You may look up information by individual country (See drop down menu “Please select a country to view.” Or you may look up information by topic (See "Guide to Country Comparisons" (bottom of page). Directions: Find the following information. Note: You may submit your answers directly into Canvas or you may submit a file

GDP per capita is a relatively narrow measure of a country’s economic well-bring. It does not take into consideration such important factors as income distribution, life expectancy, poverty (and extreme poverty), education, or gender equality. The United Nations Development Program has developed an alternative measure which takes into consideration some of these factors. The Human Development Index (HDI) is a composite measure of: life expectancy at birth, mean years of schooling for adults aged 25 years or more, as well as Gross National Income per capita. List the HDI for the following 8 countries: United States, Canada, Mexico, China, Russia, Iran, India, Afghanistan (See the 2019 ranking here). Country HDI

. List the HDI for the following 8 countries: United States, Canada, Mexico, China, Russia, Iran, India, Afghanistan

In a live, web-based simulation (Links to an external site.), you'll play the role of a founder of a new startup company in the exciting and competitive clean tech sector. As part of the simulation, you'll set prices, determine how many engineers and sales people to hire, establish set compensation, including salary, stock, options, and profit sharing. As part of your experience, you'll explore how you can build your technology into a successful company. You may choose to pitch your firm to venture capitalists, or to bootstrap and remain 100% employee owned. You may win customers and become cash flow positive before you run out of funds. You succeed and take your firm public. There are many opportunities as the founder of the company. There are many opportunities to explore in this project! The purpose of this activity is to explore the challenges of a startup company in a demanding competitive environment, including financial, human resource, strategic and other decisions.

Step 1: Participate in a simulation environment called CleanStart: Simulating a Clean Energy Startup. (Links to an external site.) To start, watch the CleanStart Simulation Instructional Video (Links to an external site.) and then select Play Simulation.

Step 2: Submit a report or reports about your experience using the simulation.

How do sensory adaptation and selection attention relate? Give an example

When planning a date night, you have a choice of 2 types of restaurants: pizza (P) or barbeque (B); a choice of 4 types of movies: romantic comedy (R), action/adventure (A), drama (D), or foreign film (F); and a choice of 2 types of post-movie activities: grabbing coffee (C) or getting ice cream (I). If you are choosing only one of each, list the sample space in regard to the dates (combinations of restaurants, movies, and post-movie activities) you could pick from.

Separate the elements of the sample space with commas.

Cost of Production Report

The Cutting Department of Karachi Carpet Company provides the following data for January. Assume that all materials are added at the beginning of the process.

a. Prepare a cost of production report for the Cutting Department. If an amount is zero or a blank, enter in "0". For the cost per equivalent unit computations, round your answers to two decimal places.

b. Compute and evaluate the change in the costs per equivalent unit for direct materials and conversion from the previous month (December). If required, round your answers to two decimal places.

We want to count how many passing grades are entered. We don’t know how many grades there will be. Use a sentinel controlled while loop that will ask the user to enter student grades until a value of -1 is entered. Use a counter variable to count all the grades that are passing grades, where 70 is the minimum passing grade. If there are any grades that are out of the range 0 – 100, present an error message to the user, and do not count that grade as passing. We also would like to see what percentage of the valid grades are passing.

the role of materiality as it is related to fraud. Compare and contrast how you think the idea of materiality would impact both civil and criminal cases?

1. Bradley Corporation's required rate of return is 14%. The company has an opportunity to be the exclusive distributor of a very popular consumer item. No new equipment would be needed, but the company would have to use one-fourth of the space in a warehouse it owns. The warehouse cost $200,000 new. The warehouse is currently half-empty and there are no other plans to use the empty space. In addition, the company would have to invest $100,000 in working capital to carry inventories and accounts receivable for the new product line. The company would have the distributorship for only 5 years. The distributorship would generate a $17,000 annual net cash inflow. (Ignore income taxes in this problem.)
   
   
   What is the net present value of the project? What is the project’s internal rate of return?

Please show all steps.

1. List and briefly explain
   1. Four costs associated with expected inflation
   2. Suppose that Brazil is in a state of hyperinflation. If the goal of the Brazilian Central Bank is to stabilize the price level, explain carefully what path the money supply should follow. (Assume that money demand depends on the nominal interest rate). Assuming that the Central Bank’s policy is successful, show and briefly explain the path of the price level, the inflation rate, the nominal interest rate, the money supply, and the level of real balances both during and after the hyperinflation.

Some states and cities have or have plans to raise the minimum wages to $15/hour. In July, the House of Representatives passed legislation to raise the federal minimum wage to $15/hour. There also have been many protests (especially in the fast food industry) over the past 2 years about setting a $15 minimum wage. Amazon has raised its minimum wage to $15, Target plans to have a $15 starting wage by 2020, WalMart is working toward $15, and Senator Sanders (Vermont) has been pressuring companies to raise their minimum wages to $15/hour. Discuss and analyze the economic implications about this topic. How does the political aspect of the debate affect the economic analysis?