Use the Hungarian Method to solve the following Assignment Problem.

Consider the following management decision problem: you have 4 employees E1, E2, E3, and E4 that must be reassigned to new jobs J1, J2, J3, and J4 (which they can all "sort of" do, with different training and quality costs) - and you must decide which employee should do which job (i.e., you need to make an assignment which has the least total cost for the company). Below is the cost matrix showing what the costs would be for assigning each employee to one of the jobs. You want to minimize the total cost for an assignment of the employees each to one job,

i.e., to minimize Σ_i (cost for Ei to do job Jπ(i)) where π(i) is the label of the job that employee i is assigned to.

	J1	J2	J3	J4
E1	75	70	73	80
E2	70	89	70	70
E3	85	70	80	76
E4	77	70	73	80

The first of a group of 100 machines requires 75 hours to build. If you expect 80% learning curve, how much time would it take to complete the 60th machine?

1. ___________ refers to determining what information is needed and how that information can be obtained efficiently and effectively.

   	a.	The marketing research objective
   	b.	Secondary data
   	c.	The marketing research problem
   	d.	The management decision problem

4 points   

QUESTION 2

1. Compared to face-to-face focus groups, online focus groups _________________.

   	a.	incur higher costs.
   	b.	have low participation rates.
   	c.	access hard-to-recruit subjects.
   	d.	have a narrow geographic scope.

4 points   

QUESTION 3

1. When conducting marketing research projects, which of the following statements is true of secondary data?

   	a.	It doesn’t provide detailed information to the researcher to help him make decisions.
   	b.	It can result in loss of time and money.
   	c.	It refers to information collected for the first time.
   	d.	It can suggest research methods needed for solving a problem.

4 points   

QUESTION 4

1. Which of the following statements is true of nonprobability samples?

   	a.	In a nonprobability sample, the probability of selection of each sampling unit is not known.
   	b.	Nonprobability samples are expensive.
   	c.	Nonprobability samples cannot be used in marketing research.
   	d.	In a nonprobability sample, every element has a known statistical likelihood of being selected.

4 points   

QUESTION 5

1. _____ is a system for gathering information from respondents by continuously monitoring the advertising, promotion, and pricing they are exposed to and the things they buy.

   	a.	A Web survey system
   	b.	Scanner-based research
   	c.	An online focus group
   	d.	Online research communities

4 points   

QUESTION 6

1. Why do marketers segment their markets and what are the basic criteria for doing so successfully?

   	a.	Segments must be composed of people with different characteristics.
   	b.	Segments must be divided according to the North American Industry Classification System.
   	c.	Segments must be composed of people with different product needs.
   	d.	Segments must be large enough to warrant developing and maintaining a special marketing mix.

4 points   

QUESTION 7

1. Chipotle has become popular with a variety of people. It recently identified a primary customer segment in Millennials. To win over this demographic group, traditional media is less authentic in the perception of Millennials, therefore, Chipotle does not use traditional media, and its marketing and promotion focus on maintaining a large online and social media presence. Here Chipotle is likely to use:

   	a.	concentrated targeting.
   	b.	differentiated marketing.
   	c.	multisegment targeting.
   	d.	undifferentiated targeting.

4 points   

QUESTION 8

1. To develop a successful segmentation scheme, marketers gather data about the population within specific geographic boundaries, the number of people in various age categories, and other social and demographic characteristics. This example describes which of the four basic criteria used to develop useful segment schemes?

   	a.	Identifiability and measurability
   	b.	Responsiveness
   	c.	Sustainability
   	d.	Accessibility

4 points   

QUESTION 9

1. Gamers’ Page is a magazine that primarily caters to people who are enthusiastic about sports and who enjoy gaming. In this scenario, the editorial board of Gamers’ Page uses _____.

   	a.	family life cycle segmentation
   	b.	gender segmentation
   	c.	geographic segmentation
   	d.	psychographic segmentation

4 points   

QUESTION 10

1. Chipotle stated they were "in the market for Mexican food" by competing on quality instead of price. Chipotle is a company that prides itself on serving “food with integrity.” Which mass market targeting strategy did it use when entering the market?

   	a.	Concentrated targeting
   	b.	Differentiated marketing
   	c.	Undifferentiated targeting
   	d.	Multisegment targeting

What is a good set of recommendations and actions to follow when a green swan occurs?

Briefly review the key innovations that culminated in the digital revolution. What is the basic technological process that made the revolution possible?

Please choose a podcast or video. Give the URL for it as well as a written summary of it and what you took from it. The summary should be at least a half-page and can be bulleted points if desired, about what should you be prepared for when you are getting interviewed for a job.

1. Compare what the HR systems might look for at Wal-Mart, a new web startup company, and a law firm. How would you achieve a sustainable competitive advantage through HRM systems in each of these firms? Based on the work of Napier

Manage U: Effectively Managing Team Conflict The career readiness competencies of oral communication, teamwork/collaboration, leadership, and social intelligence can be applied to deal with team conflicts. Your first step in working to resolve a conflict between group members is to ask a lot of questions. This allows you to get the information you need to determine what the disagreement is about and to identify many possible solutions for resolving the conflict. Next, frame the conflict around behavior, not personalities. Behaviors are more easily changed than someone’s personality. If you established appropriate group norms while forming the group, it is important to encourage team members to follow those norms. Choose your words with care when dealing with a conflict. You want to avoid absolutes such as always or never, and use specific, descriptive words rather than evaluative statements. Finally, it is important to remember that conflict can be productive. Functional conflict can foster new ideas and innovative thinking. Discussion: Think back to a conflict that occurred in a group or team to which you belong. What was the real cause of the disagreement, and how was it resolved? Would you do anything differently if you could?

How can companies utilize advertising and social media to recover their "celebrity" status after failures like these? Find an example of a "fall from grace" case study that played out in social media. Analyze what the company did poorly and provide information on how they are (attempting) to recover.

First, define the concept of security in the digital age. ( 150 words )

Second, imagine that you manage the customer-service department at the local utility (provider of electricity and natural gas). Name at least three specific measures that your department could take to prevent security breaches on the Internet. ( 150 words )

Question about the green swan report.

What are the potential responses from Central Banks to bring stability after the effects?

I work for a software company. We use several metrics to evaluate new software projects, including increased sales, retention, and revenue. One quality we look for is innovation. This often prompts a discussion of "how do you measure innovation." How do you say that one idea is more or less innovative than another? We often turn to our competitors and say if they aren't doing it then the idea is innovative... but that may also be a sign that the idea is terrible. You may even hear someone say "why can't we be innovate like that company?" As soon as you strive to be like another company, are you still being innovative? I recognize that this post offers more questions than answer. I'm truly curious about your thoughts...

What is innovation? How do you recognize innovation? How do you measure innovation?

Please answer all 4 parts of this question.

Hervis Car Rental in Austin, Texas, has 50 high-performance Shelby-H Mustangs in its rental fleet. These cars will be in greater demand than usual during the last weekend in July when the Central Texas Mustang Club holds its annual rally in Austin. At times like this, Hervis uses a revenue management system to determine the optimal number of reservations to have available for the Shelby-H cars.

Hervis has agreed to have at least 60% of its Shelby-H Mustangs available for rally attendees at a special rate. Although many of the rally attendees will request a Saturday and Sunday two-day package, some attendees may select a Saturday-only or a Sunday-only reservation. Customers not attending the rally may also request a Saturday and Sunday two-day package, or make a Saturday-only or Sunday-only reservation. Thus, six types of reservations are possible. The cost for each type of reservation is shown here.

	Two-Day	Saturday-	Sunday-
	Package	Only	Only
Rally	$125	$75	$65
Regular	150	85	75

The anticipated demand for each type of reservation is as follows:

	Two-Day	Saturday-	Sunday-
	Package	Only	Only
Rally	20	10	15
Regular	10	20	25

Hervis Car Rental would like to determine how many Shelby-H Mustangs to make available for each type of reservation in order to maximize total revenue.

1. Define the decision variables.
2. Define the objective function.
3. Define the constraints.
4. Determine an optimal solution.

How can companies utilize advertising and social media to recover their "celebrity" status after failures like these?

In a two-page paper, define and talk about the qualities that make a good (effective) leader. Please elaborate on and explain these qualities. I encourage you to give examples of good (effective) and bad (ineffective) leadership from your own experience. You may use any content that you find in our textbook and cite outside sources on this subject (on a “Works Cited” page). Please remember to follow MLA format and proofread grammar, sentence structure, spelling and punctuation.