Many retailers across the globe are using sensory marketing to enhance customers' experience and increase sales in their stores. Explain how sensory marketing works to impact the consumer decision-making process. Is sensory marketing always effective? What are the main issues that retailers have to consider to successfully use sensory marketing in their stores?

Two of the biggest competitors in Canada’s quick-service (QSR) coffee retail sector are Tim Hortons and McDonalds.

For this assignment you will complete a review of the both Tim Hortons and McDonalds in the Canadian coffee market. Please be sure to examine all elements of their loyalty program, including digital and instore application/execution, as well as their product offering, pricing strategy and ethical practices to understand how they drive market share in the competitive QSR coffee market.

What sourcing considerations do you think these retailers have employed to increase their competitive strength in the market. Provide examples of any ethical practices they have employed and how they are communicating that to consumers

I came up with a venture design idea of Cardboard Window Blinds instead of the conventional wood blinds or paper blinds for my finals.

I was taught that the definition of distinctive competency follows the VRIO framework i.e. True distinctive competency means a product has to be: Valuable to your customer, Rare among solution providers, superior to those of other competitors and Costly for others to imitate!.

QUESTION: Product: Cardboard Window Blind

Imagine you are the one developing this product, What would be the striking Distinctive Competency(s) (i.e. Valuable, Rare, Superior and Costly to imitate advantage) of the Cardboard Windows Blind(blind made from Cardboards) as compared to other already existing alternatives such as Wood Blinds, paper blinds and curtains etc. Why would this your product be unique, what about this offering would be so compelling for your target customers e.g.Family and Home eco-friendly aesthetic Decors lovers, Hotels owners, restaurants etc.

I basically need an award winning selling point for the distinctive competency of this Product.

Please the answer(s) has to be truly distinctive and not core competency. Thanks

what do you see as advantages and disadvantages of do_it yourself process flows such as self checkout at grocery storespo

The process of break-even analysis examines the relationship between revenue and costs for different factors of production. The main emphasis is in determining the number of units and the sales volume at which the company will recover its costs. At this level of production and sales the company's profits are zero. By examining this initial break-even point companies can analyze the risk of a particular project as well as any potential profits that can be garnered.
In a spreadsheet analysis of break-even problem, the advantage is that many "what if" scenarios can be examined without lengthy computation times and fear of computational errors are virtually eliminated. In addition, by taking advantage of the graphical capabilities of spreadsheet programs, the results can be shown graphically as well as numerically.
A well designed spreadsheet would accommodate cells for the input data such as fixed costs, variable cost per unit, price per unit, etc. It is possible to even provide for raw observational data to be used such as sales volume, total cost, and quantity. However, we will leave that model for a subsequent analysis. In addition, the model should provide an output range to include relevant factors like break-even quantity, break-even dollars, and target profit, etc. The model should be designed such that as the input values are changed the corresponding output values are automatically modified to reflect these changes. This process involves setting up relative formulas for the computation of break-even quantity, break-even dollars, and projected profits. Finally, the model should provide a graphical representation of the problem. This would best be represented as a linear graph of revenue, cost, and profit displayed as a function of quantity.
Some useful hints for creating a well-designed break-even computer model include:
1. The basic computational equation for break-even quantity is: Break-Even Quantity = Fixed Costs / (Price per unit - Variable Cost per Unit) 2. Break-even dollars can be computed using the revenue or cost formula evaluated at the break-even quantity. 3. Projected profits can be evaluated using the profit function evaluated at the planned production level. 4. Each of the above formulas should be written with relative references to the cells of the spreadsheet that contain the input data of price per unit, variable cost per unit, fixed costs, and planned production level.
Break-Even Analysis Project - Saint Francis Hospital
Saint Francis Hospital has an operating room used only for eye surgery. The annual cost of rent, heat, and electricity for the operating room and its equipment is $275,000, and the annual salaries for the people who staff this room total $1,270,000. These costs are the same

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regardless how many surgeries are performed. Each surgery performed requires the use of $1,375 worth of medical supplies and drugs. To promote goodwill, every patient receives a bouquet of flowers the day after surgery. In addition, all patients require dark glasses, which the hospital provides free-of-charge. It costs the hospital $55 for each bouquet of flowers and $25 for each pair of glasses. The hospital receives a payment of $3,500 for each eye operation performed. Last year the hospital performed 950 operations and plans to continue at this level of production.
Identify the revenue per case (price per unit) and the annual fixed and variable costs for running the operating room. Set up your spreadsheet so that theses inputs can readily be changed. Set up an output range to calculate the break-even quantity and dollar amount for total revenue and costs. Also, set up an output range to display the projected profits resulting from different levels of production. How many eye operations must the hospital perform each year in order to break even? What would the annual profits be if they perform 950 operations each year?
One of the nurses has just learned about a machine that would reduce the cost of medical supplies needed by $580 per patient. It can be leased for $475,000 annually. Keeping in mind the financial costs and benefits, advise the hospital on whether or not they should lease this machine. Use the spreadsheet to identify the break-even point and the level of profit associated with 950 operations per year. Modify the fixed and variable costs as appropriate and examine the break-even quantity and profits again.
An advertising agency has proposed to the hospital's president that she spend $10,000 per month on television and radio advertising to persuade people that Saint Francis Hospital is the best place to have any eye surgery performed. The advertising firm estimates that such publicity would increase business by 30 operations per month. If they are correct, what impact would this advertising have on hospital's profit? What would happen to the break-even point? In case the advertising agency is being overly optimistic, what would the decision be if the advertising campaign only increased the number of operation per month by 5? What is the maximum amount the Hospital would be willing to pay for the advertising if the ads generated 30 additional operations each month? Consider this option independent of the machine purchase described above.
Assuming the hospital decided to use the advertising program, should the hospital then also purchase the machine? What impact do these decisions have on profits and risk for the hospital?
Prepare a written report summarizing your results and recommendations. Include an explanation of the effects of changing the price, variable cost, and fixed costs on the break-even point and profits. The report should include printouts of the various spreadsheets and graphs to support your conclusions.
Deliverables
1. Executive summary report to address relevant problem definition, assumptions, alternative solutions, and optimal solutions selection. A Microsoft Word file entitled, Project1.docx 2. Detailed numerical analysis with appropriate calculations and charts for the various scenarios. A Microsoft Excel file entitled, Project1.xlsx

Many compensation professionals are faced with making choices about which discretionary benefits to drop because funds are limited and the costs of these benefits continually increase. Assume you make such choices. Rank order (at least five) discretionary benefits from the ones you would most likely eliminate to the ones you would least likely eliminate. Explain your rationale. Do such factors as the demographic composition of the workforce of the company matter? Explain.

What is the role of a stakeholder in risk management?

Hi, could you give me two (2) of examples of organisational policies relevant to assessing employee performance and describe how you monitored your practice to ensure that these were followed

Organisational Policy 1

Q How I monitored my practice to ensure that this policy was followed:

Organisational Policy 2

Q How I monitored my practice to ensure that this policy was followed:

Two (2) examples of organisational protocols relevant to assessing employee performance and describe how you monitored your practice to ensure that these are followed

Organisational Protocol 1

Q Protocol description

Q How I applied the protocol during the training

Organisational Protocol 2

Q Protocol description

Q How I applied the protocol during the training

You are an event management company. Your customers want you to create an event with the 'wow' factor was the brief given to you by North Cypriot Young Businessman Association who were looking to hold a conference followed by an evening of entertainment for 200 guest with overnight accommodation with Palm Beach Hotel. They are going to invite investors from Turkey to make them invest in North Cyprus by the means of Tourism. As an event management company what kind of solutions can you offer them. Design an event and make your customers happy. You have a 100.000 USD budget. Just give a tentative budget doesn’t have to be too detailed. -WRITE MAXIMUM 500 WORDS

Discuss two factors that the influence the changes in the public policy concepts. And what is the concept of public policy under the following focuses:

a. governmental relationships

b. authoritative of values.

Market boundaries: target marketing " segmentation is at the heart of marketing strategy".

Explain the importance of market segmentation

Choose two markets (one from a consumer and one from an organizational market) and show how these may be segmented.

The structure or format of the paper should include the following:

• Introduction
• Body/Content by sub-topics
• Conclusion
• References

Identify a social entrepreneur/business. Discuss the social mission they seek to achieve or are achieving. Explain why their efforts are considered social entrepreneurism. Provide a link to their site/mission.

A diet needs to be created that contains not less than 2146 calories, not more than 58 grams of protein, not less than 10 grams of carbohydrates and not less than 13 grams of fat. Also, the diet should haveminimal cost. In addition the diet should include at least 1 Units of fish and at least 1.2 cup of milk.

The diet will consist of the six different foods: Bread, Milk, Cheese, Fish, Potato and Yogurt. The following table lists the cost per unit of each item and the number of grams of protein, fat, and carbohydrates per unit as well as the calories that will be supplied by each food unit.

Find a diet that meets the requirements above while keeping the cost at an absolute minimum. Make sure that your Food Units are all Integers.

Minimum Cost=

Min Cost value is between 263 and 279

Bread =

Milk=

Cheese=

Potato=

Fish=

Yogurt=

Define and list the Marketing Strategies based on Segmentation Considerations. Which strategy(s) would you consider for your small business? Why?

UNITE is a union that was established in the late 1800s to represent workers in the hospitality industry, including restaurants, hotels, foodservice, and gaming organizations. The union is very active in gay, lesbian, and transgender issues. Employees enjoy the protections that are offered by working at a unionized establishment, however they are concerned about rights to privacy as they relate to mandatory testing in the workplace.

If a company follows the progressive discipline rule, what type of discipline should be used if it is verified that a worker brandished a knife during an argument with another worker. And the offending worker’s performance record was impeccable up until that point?

Written warning

Informal discussion

Discharge

Disciplinary layoff