Question

Marketing Plan

From the real international market, select a company of your choice wishing to start its activities in Saudi Arabia. The Company hired you as Marketing Manager of Saudi Arabian Region.

You have to establish a marketing department starting from the Analysis of the market, formulate overall marketing goals, objectives, strategies, and tactics within the context of an organization's business, mission, and goals designing and planning the entire function.

Write a Marketing Plan considering the following points (2x5=10 Marks)

1. Introduction, Goals and Objectives

To introduce this section you should include the "mission statement" of the business; an idea of what its goals are for customers, clients, employees and the consumer.

1. Introduction about the business.
2. Business vision and mission
3. Business objective.
4. Products and services offered

2. Environmental Analysis

Conduct an environmental analysis that looks at and comments on your local area and your network of business contacts, competitors and customers.

3. Target Market Analysis

Identify the target market, describing how the company will meet the needs of the consumer better than the competition does.

4. SWOT Analysis

Conduct a SWOT analysis for your chosen company based on your research.

Strengths: List the strengths of the business approach;

Weaknesses: Describe the areas of weakness in the company's operations;

Opportunities: Examine factors that may improve the business's chances of success;

Threats: List the external threats to the business' success.

5. Marketing Mix (4 P’s ) Analysis

Describe each of the 4Ps of your chosen company.

Product or Service

Identify the product or service by what it is, who will buy it, how much they will pay for it and how much it will cost for the company to produce it, why a consumer demand exists for your product, and where the product sits in comparison to similar products/services now available.

Place

Identify the location of the business, why it is located there (strategic, competitive, economic objectives), the expected methods of distribution, and timing objectives.

Promotion

Describe the type of promotional methods that will be used. Identify techniques such as word of mouth, personal selling, direct marketing, sales promotion etc. television, radio, social media and newspaper ads.

Price

The prices of the products or services that reflects the overall company strategy. Should be competitive as well as a reflection of the quality, costs and profit margin.

Answer 1

Company: AIR VOICE

COMPANY'S VISION: To be a worldwide supplier of broadcast communications framework arrangements and to advance the lives of our clients bolster them progressively, associating individuals, spots and associations around the globe.

MISSION: Empowerment of the lives of the customers through their communication services.

ABOUT THE COMPANY: Air Voice industries is a global broadcast communications organization. Its enlisted office is situated in UAE and its worldwide home office is situated in Dubai, UAE. It transcendently works benefits in the districts of Asia, Africa, and Europe. Among versatile administrator bunches all around, Vodafone positioned first in the number of portable clients (965 million) starting in 2019.

SWOT ANALYSIS OF AIR VOICE :

STRENGTHS :

Strengths are characterized as what every business does best in its array of tasks which can give it a high ground over its rivals. Coming up next are the strengths of Air Voice:

1. Solid customer base: Air Voice gained 10 million supporters in the initial 50 days of its dispatch a record which no other supplier has had the option to enroll. This will make made Air Voice Saudi's biggest Internet Service Provider.
2. Innovation: Air Voice will at present uses the most recent 5G LTE facilities which is one of the world's best advances for what's to come. This is upheld by Voice over LTE which makes it adaptable and steady of 5G and 6G advancements.
3. The procedure of Consumers' Retention: Air Voice will most likely have the best client procurement methodology to date. The brand offered their administrations for nothing for 3-6 months to every one of their clients. This brought about a huge number of clients.

WEAKNESSES :

Shortcomings are utilized to allude to zones where the business or the brand needs improvement.

1. Low Pricing issues: Air voice might be censured at having brought down its costs past what was moral to enter into the market.
2. Delayed propelling into the market: The Company has made a late passage into the market which previously had set up players like Saudi telecom who had grabbed the attention of their clients.

OPPORTUNITIES :

Opportunities allude to those roads in the condition that encompasses the business on which it can underwrite to expand its profits. A portion of the opportunities include:

1. Applications: Air voice has VoLTE which has plenty of scope regarding bandwidth. Thus they can offer applications to clients which are chargeable or even free at first and pay per to utilize later.

2. Future-ready services in Innovation: Air voice utilizes VoLTE 5G arrange which is adaptable to suit 5G and 6G advances.

3. Market Expansion: Currently it is operational just in Saudi Arabia. There is, nonetheless, a ton of extension for development to neighboring nations.

THREATS :

Threats are the elements in nature that can be impeding the development of the business. A portion of the threats include:

The threat of losing clients – Air voice will principally catch advertise due to the low costs that they offer. At a phase when the organization builds its value, there might be lost buyers.

4P's of Marketing:

PRODUCT :

Air voice is the main telecom administrator in the world, which has caught showcase with its administrations. Air voice will reveal various items and administrations to help the individuals including Internet administrations to advance Internet entrance inside the nation in Saudi Arab and advance the digitization activities followed. Air Voice portable is one of the most famous assistance began by the company wherein the principal moderate 5G telephone will be propelled by it which is fueled by the Thai System. administrations like informing and music are offered by the 5G internet providers that ideas alongside the different information and voice over administrations. Aside from this, it additionally delivers cell phones. ,. Air Voice settled on making its own handsets good with the 5G technology. This activity will be attempted to increment in Internet entrance inside the nation, and build up a culture wherein individuals are presented to Internet use. All the more in this way, in the long stretch of MAY 2021 Wi-Fi will give to onlookers in football grounds that had collaborated to have the football coordinates in the nation.

PRICE :

The following is the estimating methodology in Air Voice advertising system:

It is evaluated that Air Voice will be fruitful in selling up to 5 lakh SIM cards to people inside the initial barely any days of its dispatch. Expressing out administrations for nothing out of pocket for the clients, it has turned out sensible evaluating plans wherein purchasers are charged sensibly for the information utilization that they embrace. Voice calling, be that as it may, is sans still for its clients who for the most part pay for the information use. AIR VOICE Phones including the NICE arrangement will be evaluated reasonably with a security store of SAR 150 that could be pulled back by the client after use of the telephone for a long time. Pleasant gadgets start at costs as low as SAR 200 and AIR VOICE WiFi is estimated at ranges as low as Rs 150 SARIn the start trying to advance Internet utilization inside the nation and to make the accessibility of the Internet to individuals from varying backgrounds, AIR VOICE attempted the activity of giving SIMs liberated from cost to any person against ID confirmation.

PLACE :

Following is the dissemination methodology of Air Voice :

Air Voice will have a solid nearness in the Saudi Arab subcontinent as a result of the amazingly all around created foundation that the organization will offer. The system will be accessible all over the nation.

PROMOTION :

The special and publicizing methodology in the Air Voice showcasing procedure is as per the following:

The Company will advance itself broadly through commercials on Television, Social Media, Print Media, open-air media distributing exercises, etc. The brand envoys for brand advancement are the most notorious stars of the Football Mohammad Salah. Air Voice will be banded together with various associations and offices In September 2020 it even marked an agreement with Saudi Telecom for intra-circle meandering administrations to be offered in organization with each other. Air Voice has likewise pursued an organization with LG for turning out LTE Advanced Pro and 5G in the nation.

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