Questions
Explain why some businesses use both above the line and below the line methods of promotion...

Explain why some businesses use both above the line and below the line methods of promotion [8]

In: Operations Management

In order to manage change and implement change strategies, it is important to avoid implementing irrelevant...

In order to manage change and implement change strategies, it is important to avoid implementing irrelevant or random methods and try to focus on a suitable plan of action. Change management is an ongoing process that takes time, expertise, dedication and efforts to implement and run. It requires the involvement of people or staff of the company and may also result in these people being affected by the changes too. Before adopting one of the many effective and popular change management approaches and models, an organization must first figure out why it needs the changes and how will the changes benefit it.

Q.1 Demonstrate the most important major approaches, models, cost and risks of change management

((No copy-paste, please))

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NIST cybersecurity framework. Summarize the purpose, approach, goals, and scope of this topic publication.( cite references)

NIST cybersecurity framework. Summarize the purpose, approach, goals, and scope of this topic publication.( cite references)

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ou are required to post a minimum of one 200-word post in discussing this issue. 1-What...

ou are required to post a minimum of one 200-word post in discussing this issue.

1-What are the responsibilities/duties of the Board of Directors in acting to protect the shareholders of a publicly traded company?

2-Why do you think that Directors should have these duties?

3-Do you believe that shareholders should be allowed to file lawsuits against members of the board if they feel the board member has not done a good job in making the corporation profitable? Why or why not?

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Assignment: FMLA Obligations Complete an Internet search for the case Spangler v. Federal Home Loan Bank...

Assignment: FMLA Obligations

Complete an Internet search for the case Spangler v. Federal Home Loan Bank of Des Moines.

Read the case and consider the presented facts.

Write a paper of approximately 750 words that answers the following questions:

What are the employer’s obligations under the FMLA?

What are an employee’s obligations when attempting to take leave under the FMLA?

What management practices or policies would you put into place to avoid a legal dispute over FMLA, such as the one in this case?

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any changes to Caterpillars Inc global strategy.

any changes to Caterpillars Inc global strategy.

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what are the market values of starbucks coffee?is starbucks coffee part of U.S GDP or abother...

what are the market values of starbucks coffee?is starbucks coffee part of U.S GDP or abother country's GDP? and is it counted as quarterly or yearly GDP?

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Create a poster which identifies the current primary security threats facing civil aviation for new security...

Create a poster which identifies the current primary security threats facing civil aviation for new security staff joining an aviation security group.

Outline

“Protecting this [aviation security] system demands a high level of vigilance because a single lapse in aviation security can result in hundreds of deaths, destroy equipment worth hundreds of millions of dollars, and have immeasurable negative impacts on the economy and the public’s confidence in air travel.”

Your task is to create a poster, using PowerPoint, identifying the primary security threats and unlawful acts against modern civil aviation. The size setting for the poster should be A1 (59 x 81 cm). Provide specific illustrative examples in your presentation. Submit your PowerPoint file through the Blackboard link provided for this assignment.

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Consider the bottle-filling process, which has a lower specification limit of 0.99 liter and an upper...

Consider the bottle-filling process, which has a lower specification limit of 0.99 liter and an upper specification limit of 1.01 liters. The standard deviation is 0.005 liter and the mean is 1 liter. The company wants to reduce its defective probability from 45,500 PPM to 1000 PPM.

A. Determine the current Capability index.

B. Determine the new aspired capability index.

C. To what level would they have to reduce the standard deviation in the process to meet this target?

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Is it possible to take the idea of “the customer is always right” too far so...

Is it possible to take the idea of “the customer is always right” too far so that it becomes a negative on the company? Why or why not?

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You are a new Athletic Director at a small Division II university. The athletic program that...

You are a new Athletic Director at a small Division II university. The athletic program that you are taking over has been in a shambles (i.e. losing records, ineffective leadership, conflict among the different departments) for the last several years. The president of the university is bringing you in to clean up the program and change its direction. In addition, as mentioned there are conflicts between departments with the worst being between the head baseball and football coaches. Football has received according to the baseball coach all the resources while only producing mediocre results on and off the field. The baseball team has been more successful but has received very few resources. The baseball coach feels like he is under-resourced in scholarships, staffing, and budget for several years compared to football. The baseball stadium is run down, with very little seating, but football just had a new stadium built which is still only half full for games. The football coach continues to want more and often enjoys receiving resources at the expense of baseball. (Both of the coaches are currently under long term contracts so firing is not an option.)

1. Explain what 4 different leadership styles that could be used in this situation and why. What leadership approach do you think is best?

2. Using strategic management outline how you would attempt to accomplish this task?

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Welcome Inc. is a chain of fast-food restaurants located in major metropolitan areas in the South....

Welcome Inc. is a chain of fast-food restaurants located in major metropolitan areas in the South. Sales have been growing very slowly for the last two years. Management has decided to add some new items to the menu, but first, managers want to know more about their customers and their preferences.
What kind of research design/s would you recommend? Why? Also, recommend various data-collection technique/s to be used in the chosen design/s. Provide the rationale.
5. Rohtak Police wants to find out if the level of alcohol consumed by the driver impacts his braking response time. The Police Superintendent suspects that ‘age of the driver’ and ‘mobile phone usage during driving’ might also affect the braking response time. They hire you to reach conclusions regarding the matter using experiments.
(a) Identify the dependent and independent variable/s for your experiment. Which Statistical Design would you adopt for your investigation? And why?
(b) Graphically present all the main effects and interaction effects possible in this case. Make hypothetical scenarios with the following levels:
Level of Alcohol
Low, Medium, High
Age of the driver
Young, Old
Mobile usage
Yes, No

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1. Read the following case and answer the related questions: Nike is the largest seller of...

1. Read the following case and answer the related questions:
Nike is the largest seller of athletic footwear, athletic apparel, and other athletic gear in the world, with
about 25 percent market share worldwide. It focuses on NIKE Brand and Brand Jordan product
offerings in seven key categories: running, basketball, football, men’s training, women’s training, NIKE
sportswear, and action sports. The company sells its products through a mix of independent distributors,
licensees, and subsidiaries in approximately 120 countries worldwide. Nike has grown from an $8,000
company in 1963 to a company with revenues of $34.4 billion for the year ended May 31, 2017.
In 2016, Nike spent an enormous amount of money. Nike’s sponsorship and endorsement commitments
amounted to $6.2 billion in 2016, up 32% from 2015. In order to make sure that this money is being
spent properly, Nike relies on marketing research. It has shown a history of innovation and inspiration
in its marketing and is quick to adapt to the changing consumer and the world of sports. Nike has used
marketing research in understanding where future growth lies. A recent example is Nike’s shift from
marketing in the more traditional sports (basketball and running) to other sports (golf and soccer), where
it has not been as strong. Marketing research surveys revealed that the awareness of Nike among soccer
and golf players was low, and Nike decided to work on increasing these numbers. Nike has decided that
the money needed for licenses in its strong areas can be better spent in other areas where Nike does not
have brand awareness.
Today, the Nike Swoosh is recognized around the world. This is the result of more than 40 years of
work and innovation. It signed the first athletes to wear its shoes in 1973. Early on, Nike realized the
importance of associating athletes with its products. The partnerships help relate the excellence of the
athlete with the perception of the brand. Through focus groups and surveys, Nike discovered the
pyramid influence, which shows that the mass market can be influenced by the preferences of a small
group of top athletes. After it realized this effect, Nike began to spend millions on celebrity
endorsements. The association with the athlete also helps dimensionalize the company and what it
believes in. With Nike, this was, and remains, extremely important. It wants to convey a message that
the company’s goal is to bring innovation to every athlete in the world. Nike also uses athletes to design
new products by attempting to meet their individual goals. Explaining Nike’s strategy of celebrity
endorsements, Trevor Edwards, vice president of U.S. Brand Management, says that the sports figures,
such as Ronaldo, Michael Jordan, and Tiger Woods, who have endorsed Nike brands, all have
represented excellence in some way. Nevertheless, the athletes also have a personal side, such as their
drive to win or their ability to remain humble. All these qualities speak something about the Nike brand;
this not only benefits the brand but also helps to define what the Nike brand is and what it stands for.
The company also realized that in order to achieve its lofty growth goals, it must appeal to multiple
market segments. Based on marketing research, Nike divided the market into three different groups: the
ultimate athlete, the athletics participant, and the consumer who is influenced by sports culture. The
first segment is the professional athletes. The second constituency is the participants, those who
participate in sports and athletic activities but do not see themselves as athletes or as being part of the
larger sport. The third segment comprises those who influence others and are influenced by the world
of sports. These three different constituencies form three different consumer segments, and Nike uses
very different strategies for each.
Nike has always been an aggressive user of marketing research and this has been shown in its attack on
the European market. It decided to concentrate on different sports in order to reach European
consumers. Americans love baseball. And football. And basketball. But Europe’s favorite game is
soccer. Nike placed its focus on major sporting events (World Cups and Olympics) and
celebrity athletes that are relevant to the European consumer. Marketing research in the form of focus
groups and survey research revealed that the best positioning for Nike shoes was one that enhanced
performance in the sport. Through massive advertising campaigns, it has been able to change
the perception of its products from fashion to performance, and in the process increase sales
dramatically.
Another technique Nike has used is to specifically design a product line for a certain market. Nike uses
marketing research to determine the lifestyles and product usage characteristics of a particular market
segment and then designs products for that segment. An example is the Presto line, which was designed
for a certain youth lifestyle. Nike focused on the lifestyle and designed the products around this group.
It also used marketing research to determine the most effective media to communicate with the target
market.
Nike launched its “Write The Future” Campaign in 2010 that made extensive use of social media in
partnerships with YouTube, QQ.com, and Facebook. It celebrated football’s pivotal moments and
allows fans around the world to connect with their heroes. It featured an action-packed film that brought
together some of the world’s greatest players to inspire football lovers and sports fans around the world.
Footballers could then use this creative to build their own Facebook campaign and be eligible for
rewards.
Because of these methods, the Nike logo is recognized by 97 percent of U.S. citizens, and its sales have
soared as a result. However, Nike faces a new concern: that it has lost its traditional image of being a
smaller, innovative company. It also faces future obstacles in maintaining brand equity and brand
meaning. Continued reliance on marketing research will help Nike to meet these challenges, associate
its brand with top athletes and performance, and enhance its image.
Conclusion
Nike used marketing research to build its brand into one of the most well-known and easily recognized
brands in the world. Nike’s strategy of celebrity endorsements, its expansion into Europe, and the
resulting stronger association with soccer are some of the steps taken by Nike to grow its brand. In the
coming years, as Nike expands to newer markets and capitalizes newer opportunities, it will have to
continue its reliance on marketing research and continue to associate athletes, performance, and the
brand.

Case Related Questions:
a) Nike would like to increase its share of the athletic shoe market. Define the managementdecision
problem (MDP).
b) Define an appropriate marketing research problem (MRP) and related research questions (RQs)
corresponding to the management-decision problem you have identified. (1+5 marks)
c) How can qualitative research be used to strengthen Nike’s image? Which qualitative research
technique(s) should be used, and why?

In: Operations Management

do small companies that manufacture only a small handful of products need to be concerned with...

do small companies that manufacture only a small handful of products need to be concerned with product positioning? discuss.....

In: Operations Management

Assume that the mean of the engineered part is 79.95 and standard deviation of 0.017291, with...

Assume that the mean of the engineered part is 79.95 and standard deviation of 0.017291, with a lower specification limit of 79.9 and upper specification limit of 80.

a. Determine the probability that a part is defective.

b. Suppose that 1,000,000 parts are produced, what is the expected number of defective units? This is equivalent to finding the PPM (parts per million).

In: Operations Management