In: Operations Management
Discuss How have trends in channel leadership recently shifted?
In this competitive world, logistics and distribution have emerged to be core competencies of companies. Companies are coming up with dedicated distribution channels to enhance their overall customer responsiveness and market hold. Channel leadership is all about managing different distribution channels of the company effectively. With the integration of technology in supply chain and logistics of the company, exerting channel leadership has become more easier. Leaders are able to track the numbers of their distribution channel quite effectively. Chasing numbers has become easier. Channel leaders are also utilizing social media for enhancing the overall visibility of their company in their distribution zone. Any kind of channel conflict can also be managed with the aid of technology. Channel leaders are also able to act on real time feedback provided by customers, thereby enhancing the customer responsiveness of the company. Hence this integration of channel leadership with technology has proved to be quite beneficial for the overall company.