What is the difference between the marketing mix and the promotional mix?

What is the difference between the marketing mix and the promotional mix?

Expert Solution

Marketing mix - Marketing mix is a concept which drives the company's offering and all aspects of it.
Promotional mix - Its a method which help the company's offering to reach to the end consumer.
Marketing mix has each and everything that the company has to plan before the launch the offering given in the market which is finally known as product.
Promotional mix has combination of methods which help to make the startegy that how the product will be promoted or an awareness will be created for the product in the market.
Marketing mix is also known as 4 P's of marketing viz. Product , Place, Promotion,Price.
Promotional mix focus directly on consumer interaction.
Marketing mix helps company to satisfy the consumer with a perfect offer in terms of price prodct and place..
Promotion mix is a cordination of activities like publicity , advertisting, direct sales, promotional activities.etc.It informs and remind customer about your product.
Promotiona mix is decided according to the marketing mix.
Marketing is a wider concept whereas prmotional mox depends on maketing mix.

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keosha answered 8 months ago

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