Question

Traditional marketing method of sending millions of customers the same advertisement is getting out of date as social media and mobile technologies enable us to communicate with each of the millions of customers and if necessary we can create one million different advertisements (I know, this is an extreme case but it really is possible to do this), customizing each advertisement to the individual consumer’s age, gender, lifestyle, culture, income level, etc. Pick any product or service and create two different advertisements involving retired people versus young single working females in your home country. Then create similarly two advertisements for a second country. Your student numbers last digit on the right will determine your second country. ( 1 China, 2 Korea, 3 Japan, 4 Italy, 5 Germany, 6 Sweden, 7 United Kingdom, 8 Brazil, 9 USA). Describe your advertisements in detail with at least 500 words for each, explaining why that advertisement will be liked by the target market audience in terms of its message and content.

Answer 1

introduction

any organization whether business or nonprofit social organization has to rely upon advertising so as to bring their message to the different type of target audience, advertising can be considered as the most important one for any reasons of the four major tools used to communicate about their organization, the others are being personal selling publicity and sales promotion campaigns, though advertising is expensive and it doesn't create sales always by itself, the utility of advertising in this modern marketing scene need not be overemphasized

advertisement is an impersonal form of promotion and involves transmitting a standard message to a large number of the intended receiver

Little field defined advertisement as the mass communication of information intended to persuade buyers to maximize profits

objective of advertising

there are a wide range of objectives for the advertising effort, it varies with the needs of the advertiser and with the market situation

1 .organaisatiion objective

to build image and goodwill

to promote public relation by informing special offer

to achieve market goal

to ensure growth and stability

2.

economic objective

to increase sales

to reduce personal selling expense

to sell the product in offseason

3.psychological objective

to draw initial attention of the customer

to impel action to buy advertised goods through vivid appeals to wants desires and impulses

to induce the customer for the trial purchase

4, social objective

to increase the standard of living

to educate people about healthy habits

to guide the people on education and employment opportunity

to make the public happier on new goods and services

role of creative strategies in advertising

the creative part of the advertising involves the process of selecting appeals and presenting them .this is sometimes referred to taste the art of advertising .the quality of advertising is far more important in determining its success than the amount of the rupees spent .the conventional wisdom of advertising theory include the concept of AIDA, attention interest desire and action

there are various type of advertising media those various media can be grouped under the following head

1, press media

a, newspaper

b, magazine

2,broadcasting

radio

tv

3. film advertising

poster

wall painting

travel display

electric signboard

skywriting

sandwichmen]

roadside hoarding

the promotional advertising include:-

1.window display

2. interior display

3.show-room

4.exihibition

5.demonstration

the target group of the advertising

target group is intended audience readership of the publication or other message in marketing and advertising it is a particular group of customer

there are different types of the target group in the society they are ..working young and retire old

student and kids below 5 , and housewife, etc,

the target market of modern vehicles are young people ...and most of the vehicle advertisement is to target young people and also targeting customer in term of

safety, performance, excitement, emotional attachment ,

if we just look at old age people ....many advertising companies targeting them ....in insurance retirement policy on the basis of emotional advertisement for their safety and safety of family and children,

the target group of beauty product

India is the large country with huge people ...most of them are young ...so India having a big market for beauty products and they targeting young man women  

advertisement is the right tool to reach the right message in right time it conveys message same times with different group also people like good drama model of advertisements, the film industry also influencing to purchase the product because their favorite actor induce them to purchase the product visual advertisement

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