The XYZ Company plans to allocate some or all of its monthly advertising budget of $75,000 in the Mankato area. It can purchase local radio spots at $120 per spot, local TV spots at $500 per spot, and local newspaper advertising at $260 per insertion.

     The company's policy requirements specify that the company must spend at least $30,000 on TV and allow monthly newspaper expenditures up to $15,000. The company’s internal policy also requires that the company must buy at least 100 radio spots.

The payoff from each advertising medium is a function of the size of its audience. The general experience of the firm is that the values of insertions and spots in terms of "audience points" (arbitrary unit), are as given below:

        ---------------------------------------------------------------------------

         Radio                            150 audience points per spot

         TV                                180 audience points per spot

         Newspapers                   280 audience points per insertion

        ---------------------------------------------------------------------------

Let x1 = no. of Radio spots to be purchased,

        X2 = no. of TV spots to be purchased, and

        X3= no. of Newspaper insertions.

Max    150x1+ 180x2 + 280x3

s.t.

      (1)      120x1 + 500x2 + 260x3 <= 75,000     (Advertising Budget)

      (2)                      500x2                  ≥ 30000      (Expenditure on TV)

          (3)                                      260x3 <= 15000      (Expenditure on Newspaper)

          (4)                  x1                            ≥   100         (Number of radio spots)

              X1, x2, x3 >= 0

LINEAR PROGRAMMING PROBLEM

MAX 150X1+ 180X2 + 280X3

Subject to:

1. 120X1 + 500X2 + 260X3 < 75000
2. 500X2 > 30000
3. 260X3 < 15000
4. 1X1 > 100

      OPTIMAL SOLUTION

      Objective Function Value =       67050.000

                Variable                   Value                   Reduced Costs

              -------------                 ---------                --------------------

                    X1                        375.000                     0.000

                    X2                          60.000                     0.000

                    X3                            0.000                   45.000

               Constraint               Slack/Surplus            Dual Prices

             ---------------            -------------------          ---------------

                      1                             0.000                          1.250

                      2                             0.000                        - 0.89

                      3                     15000.000                          0.000

                      4                         275.000                          0.000

  OBJECTIVE COEFFICIENT RANGES

      Variable               Lower Limit          Current Value            Upper Limit

   ---------------           ------------------      -------------------      ----------------------

            X1                            129.231                   150.000           No Upper Limit

            X2                 No Lower Limit                 180.000                        625.000

            X3                 No Lower Limit                 280.000                        325.000

RIGHT HAND SIDE RANGES

       Variable               Lower Limit          Current Value            Upper Limit

   ---------------           ------------------      -------------------      ----------------------

            1                        42000.000               75000.000           No Upper Limit

            2                                0.000               30000.000                    63000.000

            3                                0.000               15000.000           No Upper Limit

            4                 No Lower Limit                 100.000                        375.000

19. Note that the audience points of TV is currently 180 per spot. If you want to improve
     the audience points of TV, what is the maximum allowable increase without affecting
     the current optimal solution? Show all your work. (4 points)

20. Suppose that the company’s policy specifies that the company must spend at least   
      $40,000 on TV instead of $30,000. Answer the following questions by showing all
      your work.

    (a) What will happen to the dual price? Justify your answer by showing all your
      work.

   (b) Compute the total audience points (OV) if there is any change. Explain clearly by
      showing all your work.

Scenario

Mega Manufacture, Inc. (MMI) decided to build a new factory. It hired AAI, an architectural firm, to create the design. AAI retained a geotechnical firm, Geo-R-Us, Inc., to perform a soil report. AAI used that soil report to design the excavation and foundation specifications.

MMI used the completed design to solicit fixed-price bids from a variety of prime contractors. The design included the excavation requirements and foundation specifications. The advertisement advised that the geotechnical report was available for review at the office of Geo-R-Us and was provided “for information only.”

Prime Builder, Inc. decided to bid on the job. Its president, Mr. Prime, visited the site, which was an empty lot. Mr. Prime was mostly concerned with the logistics of working in the remote location. He examined the foundation design and saw no obvious conflict with the subsurface indications (he saw no boulders or swampy areas), but he did not go to the office of Geo-R-Us to examine the original geotechnical report.

MMI entered into a fixed-price contract with Prime Builder, using American Institute of Architect (AIA) General Conditions of the Contract for Construction, A201-2007. Prime Builder began the excavation work and discovered far more boulders than anticipated. MMI refused to grant Prime Builder additional compensation or time, stating that the construction was Prime Builder’s responsibility.

Within a couple of years, the completed factory developed cracks and sticking doors. When contractor refused to make repairs, MMI sued it for breach of contract and negligence. Prime Builder then brought a third -party complaint against Geo-R-Us. Prime Builder introduced expert testimony as to the causes of the failures.

A geotechnical expert testified that the Geo-R-Us report was defective because too few boring logs were drilled. Specifically, Geo-R-Us failed to take borings from one corner of the lot which contained expansive soil. The foundation designed by AIA was inadequate to deal with this type of soil.

(Chapter 19)

Provide your legal analysis of the following questions.

1) (25%) MMI (owner) used a disclaimer system by an approach that gives the information but states that it is “for information only.” Answer the following two questions.

a) Which party does the disclaimer system put the risk on? owners or the contractors?

b) What are the three drawbacks of the disclaimer system?

2) (25%) The Geo-R-Us report was defective. Can Prime Builder (the contractor) bring a misrepresentation claim?

First, answer Yes or No. Then, briefly explain why.

3) (25%) MMI and Prime Builder used AIA A201-2007, which contains a differing site condition (DSC) clause. Here, Prime builder encountered an unusual number of boulders when it began excavation. Assuming the contractor provided prompt notice, may it bring a Type I DSC claim against MMI? Suppose the geotechnical report warned of boulders in the area.

First, answer Yes or No. Then, briefly explain why.

4) (25%) MMI and Prime Builder used AIA A201-2007, which contains a differing site condition (DSC) clause. Here, Prime builder encountered an unusual number of boulders when it began excavation. Assuming the contractor provided prompt notice, may it bring a Type II DSC claim against MMI? Suppose the geotechnical report warned of boulders in the area.

First, answer Yes or No. Then, briefly explain why.

Organizing issues concern the size, degree of centralization, and hierarchy of the R and D area in the corporation and how it relates to operations, finance, and marketing. Discuss how these factors influence innovation in one of the WSJ cases below. You may have to do additional research.

Booming Interest in Zoom Cocktail Hour Comes With Corporate Hangover

Coronavirus Lockdowns Prompt Restaurants to Rethink Delivery

Sports Industry Reels From Coronavirus Fallout

Corporate Boards Suffer ‘Experience Gap’ as Coronavirus Upends Business

Tech’s Next Disruption Target: The Coronavirus

Covid-19 was a Leadership Test. It Came Back Negative.

1. What are ways in which information is gathered for decision makers?

2. What are ways in which information is used once it is gathered for decision makers?

For this question, you may want to study Chapter 12 inventory management. In class, we talked about some different types of inventory. What are they and what do they mean?

What behavior do you feel is most important in a successful leader? Why, and how will this behavior benefit the leader in his or her future career?

Please limit to 250 words. Thank you!

**Note from Student: Please be very descriptive, examples, etc.

1. How does Brand Equity effect on pricing strategy? (10 points)

2. What is the difference between and the use of Reference Pricing and Anchor Pricing? (10 points)

This question is about Chapter 8 Location Strategies. What are the 7 factors that affect location decisions and what do they mean?

**Note from student: Please be very descriptive, examples, etc

How and when do you use the following tools: (10 points each)

1. Sensitivity Analysis
2. Breakeven Analysis
3. Conjoint Analysis

The COVID-19 pandemic has caused many retailers to shut down their business, layoff their employees, and drain their bank accounts.

While some federal funding will help these businesses stay afloat, many will have to adjust to new ways of operation once the quarantines are lifted.

Several ways can be used to reframe a retailer’s business model. Form reconfiguration; Time reconfiguring; Place reconfiguring; Possession reconfiguring. Using at least three of these methods of reframing, describe how a retailer of your choice will adjust its business model to be successful in reopening.

Choose a specific retailer from one of these categories:
Theme Park; Salon; Hotel; Beauty Supply Store; Sports Bar

Directions: Act as if you are applying to a fictitious company. Thoroughly answer each question.

. Tell me something about yourself. (What do you really want to do?)

What jobs have you held? What were your duties and responsibilities?

What jobs did you enjoy the most? Why? Least? Why?

What can you offer? What are your strengths? Weaknesses?

What have you done that shows initiative or willingness to work and learn?

The company is Diamondback Energy . ( Texas Company )

Discuss and explain the Company Implementation . What will key steps to be taken to implement your proposed strategy ?

Suggestions : comment on the board of directors , Performance ( stock , market share , profits , revenues ) .

discuss the various steps in the research process that you would undertake. (14)

This question is about Chapter 13 Aggregate Planning. We talked about two types of options for aggregate planning strategies. What are the two types of options, and what do they each include?