In: Operations Management
Please answer the following question in reference to the ‘Columbine survivors are now parents in world of school of school shootings’ = The emotional toll of the shooting that killed 12 classmates and a teacher has been amplified by fears about their own kids’ safety. This tragic event that occurred on April 16, 2019
In: Operations Management
NAME Resolving Ethical Business Challenges Charlie just
graduated from Michigan University and landed a job as a copywriter
at Fletcher, Alexander, and Burgess (FAB) Advertising assigned to
one of the subsidiary accounts of Delicious Uber Bacon Ingredients
Extraordinaire Corporation. This conglomerate was primarily a food
processing manufacturer beginning one hundred years ago with pork
in the Midwest. Overall corporate sales of beef, chicken, pork, and
seafood were more than $ million each year. FAB considered many
advertising options and opted for a celebrity spokesperson. That
meant Charlie would work with Alice Aimee Lucie Jeanne Bompard as
the celebrity endorser. Ms. Bompard is a well-known, well-liked,
and vibrant actress with a large younger following. Kelly,
President of FAB, asked Charlie to step into her office. “Charlie,
this new account is a good start for you. We usually don’t let our
new copywriters handle accounts by themselves, but you have proven
to be a capable employee. Your job on this account is to write copy
for the commercials using Ms. Bompard’s product testimonials. The
copy needs to be crafted as a testimonial, targeting the market of
seventeen to thirty-year-olds. Ms. Bompard already signed an
affidavit as to being a bona fide user of the product. The scripts
should feature her testifying to the quality, value, and tastiness
of the bacon. I want you to meet her tomorrow so you can start the
writing process and understand her personality in order to script
the messages. Spend the rest of the day immersing yourself in her
biography and researching her on the Internet.” As Charlie left
Kelly’s office he remembered a Facebook post about Ms. Bompard
being a vegetarian. The next day at their meeting, Charlie asked
her if she had actually tasted the bacon. Ms. Bompard replied, “Why
yes, technically and legally I have tried Uber. In fact, I’ve been
a huge fan since I was a kid. Bacon is my favorite food. I’ve done
several testimonials in the past and know the American Advertising
Federation (AAF) rules. I know as long as my comments are based on
verifiable personal use, the message cannot be challenged as
deceptive. In fact, Uber bacon has been a favorite of mine since I
was young. It wasn’t until a month ago I became a vegetarian.
Eating all that bacon for decades really did a number on my
cholesterol.” “So, you feel comfortable about endorsing Uber even
though you don’t eat it now?” asked Charlie. “No question about it.
As far as bacon goes, Uber is second to none in taste. If people
are going to eat bacon, why not eat the best? Even if it is a heart
attack waiting to happen,” Ms. Bompard joked. The next day Kelly
asked Charlie how it went. He explained their conversation and
expressed concern over the fact Ms. Bompard is currently a
vegetarian, and she attributed her high cholesterol to Uber bacon.
Charlie felt relief when he saw the concern in Kelly’s
face, but soon realized her concern was about Ms. Bompard pulling
out of the advertisement. Charlie reassured Kelly Ms. Bompard still
wanted to promote the product, but it seemed like a contradiction
to have a vegetarian promoting bacon. Kelly responded by saying as
long as Ms. Bompard had eaten the bacon at some point in her life
and thinks it is a good product, it makes no difference as to
whether she currently eats the bacon. She continued, "Sometimes in
advertising, you have to add a spin to the message you are
communicating so it fits with the product you are selling. Not only
are you selling a product, but more importantly, you are selling an
experience, a feeling, an idea that appeals to consumers." As
Charlie walked home that evening, he wondered how he was going to
write this advertisement. He did not want to begin his career in a
dishonest manner, but he also wanted to produce work that pleased
his boss. He tried to think of creative ways to mask the
contradiction of the advertisement. Maybe with humor? He asked
himself if this approach would still feel dishonest. The next
morning Charlie was going to meet with both Ms. Bompard and Kelly
about what he had written thus far.
1. What ethical dilemma(s) is Charlie facing? (1-2
paragraphs)
2. What should Charlie do? Evaluate and defend your position by
applying at least one concept from our chapter 10 studies on ethics
and corporate social responsibility (1-2 paragraphs).
Ethical Concepts from Chapter:
-Stages of Moral Development
-Social Entrepreneurship
-Corporate Social Performance
-Diversity Strengths
-Traditionalists
-Baby boomers
-Generation X
-Generation Y
-Decision Biases
In: Operations Management
In: Operations Management
Discuss how can link or relate the key elements of motivation with Social Learning Theory
In: Operations Management
Gatson manufacturing company produces 2 types of tires: Economy tire; Premium tire. The manufacturing time and the profit contribution per tire are given in the following table.
Operation |
Manufacturing Time (Hours) |
Time Available |
|
Economy tires |
Premium tires |
Hours |
|
Material Preparation |
4/3 |
1/2 |
600 |
Tire Building |
4/5 |
1 |
650 |
Curing |
1/2 |
2/4 |
580 |
Final Inspection |
1/5 |
1/3 |
120 |
Profit/Tire |
$12 |
$10 |
Answer the following assuming that the company is interested in maximizing the total profit contribution.
a. Develop a spreadsheet model and find the optimal solution using Excel Solver. What is the total profit contribution Gatson can earn with the optimal production quantities? Enter your answer without a dollar sign and rounded to two decimal places.
b. Based on your answer to Question 1, how many Economy tires should Gatson manufacture to maximize profit contribution? Round your answer to one decimal place.
c. Based on your answer to Question 1, how many Premium tires should Gatson manufacture to maximize profit contribution? Round your answer to one decimal place.
In: Operations Management
The supervisor of a manufacturing plant is trying to determine how many of two parts, Part X and Part Y, are to be produced per day. Each part must be processed in three sections of the plant. The time required for the production along with the profit contribution for each part are given in the following table.
Time required (Minutes/Unit) |
||||
Section 1 | Section 2 | Section 3 | Profit/Unit | |
Part X |
50 |
30 |
18 |
$2 |
Part Y |
80 |
45 |
22 |
$3 |
Available time (minutes) |
3600 |
2500 |
1200 |
No more than 60 units of Part X and up to 70 units of Part Y can be produced per day. The company already has orders for 30 units of Part Y that must be satisfied.
a. Develop a spreadsheet model and find the solution that maximizes total profit contribution. What is the value of the objective function? Enter your answer without a dollar sign.
b. Based on your answer to Question 4, what quantity of Part X should be produced to maximize profit contribution?
c. Based on your answer to Question 4, what quantity of Part Y should be produced to maximize profit contribution?
In: Operations Management
What are demographics and why are they important? Are demographics important to online marketing efforts?
In: Operations Management
Ch 19 Video Zane's Cycles Foundations of Control 7min
1)President Chris Zane mentions that employees' performance is not evaluated every six months or every year as in many organizations. Zane's Cycles uses Saturday meetings for everyone to come up to speed and to discuss issues. These meetings represent a controlling process that is used to _____.
A.discuss failures of individuals in the company
B.establish performance standards as a group
C.measure, evaluate, and take corrective action
D.correct employees' actions by berating and celebrating
E.cross-train employees
2)Which of the following seems to be the most important performance standard that everyone at Zane Cycle is measuredagainst?
A.Selling to customers
B.Maintaining inventory
C.Satisfying customers
D.Leading others
E.Training others
3)Zane feels strongly that, when a crisis develops in the cycle shop, he wants to get involved and be engaged with the customer to emphasize primarily to that customer that _____ will occur.
A.written apologies
B.policy changes
C.employee reprimands
D.marketing changes
E.corrective actions
4)When Zane Cycle President Chris Zane directs an employee to do something, Zane is exhibiting ______, whereas when he inspires employees to work harder, he is exhibiting _____.
A.leadership, followership
B.position power, personal power
C.authority, control
D.enforcement, charisma
E.directness, indirectness
5)President Zane is adamant about getting feedback from customers about how the company could improve. They gather data through surveys, face-to-face interactions, and by listening to conversations in the store or at events. Decisions based on this feedback are dependent upon _____.
A.credibility of the source
B.information quality
C.whether the information is negative or positive
D.the cost of obtaining the information
E.how the information is to be used
In: Operations Management
Managers who can easily become distracted by fighting the everyday fires of business and, in the process, ignore or postpone planning succumb to what is sometimes called
a. |
the "tyranny of the urgent." |
|
b. |
"Parkinson’s law of planning." |
|
c. |
"Murphy’s law of strategic action." |
|
d. |
the "Peter principle." |
Before social networking sites became dominant, _____ provided a low-cost way to pinpoint customers and achieve high response rates.
a. |
e-mail promotion |
|
b. |
quick response (QR) codes |
|
c. |
reciprocal advertising |
|
d. |
search engine optimization (SEO) |
An intermediary that works for foreign firms that are interested in buying U.S. products and is paid a commission for its services is called a(n)
a. |
confirming house. |
|
b. |
export agent. |
|
c. |
piggyback marketer. |
|
d. |
export trading company. |
From Stage 1 to Stage 4 of small business growth, the small business owner becomes less of a _____ and more of a _____.
a. |
manager; visionary |
|
b. |
doer; leader |
|
c. |
consultant; doer |
|
d. |
manager; doer |
Greater firm profitability results from engaged employees because they
a. |
are more productive and customer-focused. |
|
b. |
feel less threatened. |
|
c. |
focus on important features of the business. |
|
d. |
require less supervision. |
In: Operations Management
The Hunicut and Hallock Corporation makes two versions of the same basic file cabinet, the TOL (Top-of-the-line) five drawer file cabinet and the HQ (High-quality) five drawer filing cabinet. You are reviewing the MRP for the HQ file cabinet. The HQ file cabinet is made up of five drawers with each drawer requiring two bearings, one on each side. Complete the Materials Requirements Plan (MRP) below in order to answer the questions in the quiz.
HQ | 1 | 2 | 3 | 4 | |
Gross Requirements | 50 | 0 | 100 | 20 | |
Scheduled Receipts | 50 | ||||
Projected Available Balance | 22 On-hand |
||||
Net Requirements | |||||
Planned Order Receipt | |||||
Planned Order Release |
Lead Time = 1 period; Safety-stock = 10; Lot-size = multiples of 50
Drawers | 1 | 2 | 3 | 4 | |
Gross Requirements | |||||
Scheduled Receipts | 300 | 200 | |||
Projected Available Balance | 35 On-hand |
||||
Net Requirements | |||||
Planned Order Receipt | |||||
Planned Order Release |
Lead Time = 1 period; Safety-stock = 15; Lot-size = multiples of 100
Bearings | 1 | 2 | 3 | 4 | |
Gross Requirements | 100 | ||||
Scheduled Receipts | 595 | ||||
Projected Available Balance | 20 On-hand |
||||
Net Requirements | |||||
Planned Order Receipt | |||||
Planned Order Release |
Lead Time = 2 periods; Safety-stock = 10; Lot-size ≥ 450
In: Operations Management
Business
I'm interviewing someone for a great job opportunity with a great company and the company has a number of growth opportunities and is ranked #1 in their industry. I asked the person what makes you motivated to work in my company, he said the money. What should I do and think about this person?
Please explain to me in critically thinking.
Thank you.
In: Operations Management
Accuracy of data is a basic requirement for ERP and MRP to work accurately. The following would most likely not be an example of data referred to in the MRP calculations.
A. Perpetual balances
B. On-order PO accuracy
C. BOM Accuracy
D. Factory blueprint (drawing specification accuracy)
E. Purchased lead time
F. D and E
In: Operations Management
What research strategies or tips would you share with others when using online libarary though a university
In: Operations Management
In: Operations Management