Write a business report based on the following:

A new business, Globex Corporation has been created as the result of merging two large regional business, Riverina Precision Farming, and B T & Sons Farming Equipment. Globex Corp is primarily located in the Riverina Region of NSW and has three locations, Albury, Griffith and Wagga Wagga. Within Globex there are two arms to the business (Precision Farming & Farming Equipment), each of which is represented at each location.

The Globex Farming Equipment head office is located in Wagga Wagga, while the Globex Precision Farming head office is located in Griffith. Parts and Services for both arms as well as administration support are coordinated from the Albury office.

Globex Corporation strives to supply agricultural solutions that achieve the following objectives:

• Fulfill unmet market needs
• Exceed the standards for quality, effectiveness and value of its competitors
• Delivered on time
• Supported with expert technical service and advice
• Environmentally responsible and beneficial

Senior management has finalised on the following decisions:

1. Globex will retain all existing staff, stock and infrastructure from the merged businesses. B T & Sons aging systems are to be merged into the Riverina Precision Farming systems.

2. Globex have decided to invest in the development of an Online Sales Management System (OSMS), replacing all manual processes, allowing clients to order and pay for equipment online.

3. (intentionally left blank)
4. (intentionally left blank)

[Points 3 and 4 will be given to you by your lecturer 7 days before date due. This is to allow everyone to work in this timeframe and to prevent unauthorised assistance with your work.]

Write a business report outlining the above case, stating assumptions you make at the beginning of your report. Provide critique into the management decisions substantiating with reference to literature. In your report, make the difference between Information Systems (IS) and Information Technology (IT) issues and how it will affect customer choice, continued patronage, brand loyalty, and so on.

Suggest how to attract new customers (from competitors) and any other new business opportunities that may arise with such a set up. All these should be substantiated with references to IS and IT literature.

You have been hired by a major American automaker to design a sales promotion campaign to stimulate sales of its newly-developed economy car, known as the Zoom. Identify several sales promotions techniques described in the chapter that could be most effective and explain why. Recommend two consumer promotions, one trade sales promotion, and one business sales promotion for the company.

.           You have been hired by a major American automaker to design a sales promotion campaign to stimulate sales of its newly-developed economy car, known as the Zoom. Identify several sales promotions techniques described in the chapter that could be most effective and explain why. Recommend two consumer promotions, one trade sales promotion, and one business sales promotion for the company.

What are the potential risks the firm takes in incorporating sales promotions into its broader IBP campaign?

Does the United States have any ethical duties to undocumented (illegal) aliens who come here to work? How can the law be fair and balance the rights of immigrants, their families, the companies that employ them, and U. S. citizens??

Compare and contrast the two types of diversification strategies. Identify a firm that has recently engaged in each type of diversification. Search each firm’s website to identify executives’ rationale for diversifying. Do you find the reasoning to be convincing? Why or why not?

how globalization has “flattened” the world?

1. How has Walmart used its supply chain management systems to lower costs and outperform the competition?

2. How can Walmart use the retail data it gathers to improve the activities involved in promoting and selling products to customers as well as providing customer service and nourishing long-term relationships?

3. How can companies like Walmart benefit from combining their SCM and CRM systems into one integrated information system?

Preparing in advance for a focus group is an important process. What are some of the activities that a focus group moderator should do in advance and why do you think they are important?

• For the company Tesla I need a Company Description - including brief company history and background, current customers
• For marketing class

Prepare a legal Brief for one of the following upcoming Supreme Court Cases:

A) Google LLC v. Oracle America, Inc.
- Does copyright protection extend to a software interface? Does petitioner’s use of a software interface in the context of creating a new computer program constitute fair use?

The Gettysburg Address

President Abraham Lincoln

November 19, 1863

"Fourscore and seven years ago our fathers brought forth on this continent a new nation, conceived in liberty and dedicated to the proposition that all men are created equal.

Now we are engaged in a great civil war, testing whether that nation, or any nation so conceived and so dedicated, can long endure. We are met on a great battlefield of that war. We have come to dedicate a portion of that field as a final resting-place for those who here gave their lives that that nation might live. It is altogether fitting and proper that we should do this. But, in a larger sense, we cannot dedicate — we cannot consecrate — we cannot hallow — this ground. The brave men, living and dead, who struggled here have consecrated it, far above our poor power to add or detract. The world will little note, nor long remember what we say here, but it can never forget what they did here. It is for us the living, rather, to be dedicated here to the unfinished work which they who fought here have thus far so nobly advanced. It is rather for us to be here dedicated to the great task remaining before us — that from these honored dead we take increased devotion to that cause for which they gave the last full measure of devotion — that we here highly resolve that these dead shall not have died in vain — that this nation shall have a new birth of freedom and that government of the people, by the people, for the people, shall not perish from the earth."

Based on the document Gettysburg Address, what actions did enslaved people take during the Civil War and how were they treated by the Union army? How did the Emancipation Proclamation and the Gettysburg Address, change the purpose of the Civil War?

In your opinion, what are companies that use sales promotion (offline and online) effectively? Based on what we learned in Chapter 13, tell us the name of the company and its sale promotion strategies.

Consulting: INITIAL INTERVIEW

You are a CEO (Michelle Royal) of Goodwill Industries of Boston, which serves twelve locations in the greater Boston area.  Overall, the stores are doing very well but you know they can be more successful and productive.  For example, you have experienced positive retail revenue growth over the past three years; however, the growth was still lower than the average and your donor volume is down. On the other hand, your sales per square foot outperformed the national average.

Consequently, you called Headquarters (HQ) and investigated the possibility of having a consultant come to Boston to review your situation and give recommendations for improvement.  You were talking to the CEO in Chicago and she explained that she found the consulting to be a very helpful exercise.  The contact at HQ asked you a few questions and said that Jane/Joe Reynolds, an inhouse retail consultant, would be giving you a call.

You have been in your position for one year.  You did not have any previous retail experience before taking the Goodwill position.  You have pretty much continued the work of your predecessor and have tried to remain very independent and creative.  For example, you and your staff like to create your own signage as opposed to using the standard Goodwill prototypes. Your expertise is finance and you have been able to implement and maintain excellent financial reports.

You suspect that improvement can be made through increased efficiency and production.

Some areas that you think might need attention:  merchandise layout, pricing, sorting and processing, transportation.  Furthermore, your new Retail Manager thinks one of your store managers might be ineffective. Your style has been rather formal.  You tend to work one-on-one with your key managers and supervisors.

Though you want help (you really want to surpass all Goodwill averages), you are concerned about having a consultant come and "snoop around."  You realize that this is the only way, however, so you decide to talk to the consultant and see what he suggests in terms of coming to Boston.  You are very concerned about how he/she is going to go about the project.  You would like to keep things very quiet, not involve too many people, and not stir things up.  After all, it seems to you that things are going generally well.

Background info: The mission of Goodwill is to provide work for underprivileged and to do that through retail stores. The underprivileged are trained for a period of time by working in the stores and then sent out into the broader marketplace. Consequently, the Goodwill Stores (collecting old stuff and selling it), is only a means for the real mission.

Goodwill HQ has a team of internal consultants, each with different areas of expertise, who are available to travel to the different locations when they need help. The individual Goodwill locations are independent and are “loosely” tied to HQ, more as nonprofit associations, not industry. Consequently, the CEOs of the various Goodwill locations want assistance but also want to remain independent—the classic “push-pull” that consultants encounter.

Assignment:

You are the Goodwill HQ Consultant that Michelle calls. Since she is in Boston and you are in D.C., you decide to conduct the conversations (which you two have formally scheduled) through visual WEBX so you can see one another faces.

Brainstorm and jot down how you would go about the interview. Following the information in your consulting packet on how to conduct the exploratory phase of formulating an intervention, what questions would you ask? How would you explain your role and the parameters of the consulting arrangement? How would you gain Michelle’s trust? What kind of resistance do you think she will demonstrate? How will you handle that resistance?

Then, actually write out an entire conversation, making it up as you go, demonstrating the skills sets that you know you have to demonstrate. Have Michelle challenge you and deal with her resistance and getting through all phases of the exploratory phase. End the session by summarizing next steps.

You:

Michelle:

You:

Michelle:

Etc.