Question

Describe the pricing strategy of a recently launched product of your choice.

What is the pricing structure and the logic behind it?

What did the organization do to implement its pricing successfully in the marketplace?

What was the analysis / decision making process that the company went through in arriving at the launch price?

What role did competitive pricing behavior play in influencing the success/failure of the product?

What improvements could you suggest on how the company approached pricing and the actual pricing strategy?

Before the analysis, you should aim to give an adequate history of the firm and product itself. What economic and market situations led to the introduction of this new product? What about competition? After the analysis, give your opinion on the strategy you identified. Do you believe the launch will be successful? Not successful? Why?

Answer 1

I might want to discuss pricing strategy of JBB Eatries Answer:-

Private Limited, an organization occupied with eatery business in India.

The principal commercial dispatch of the business was done on 1-sep-2018 which was a sumptuously made 800 sq feet café in a level 2 city of India.

• The pricing structure was kept at a level which was over the opposition as the organization needed to situate itself as a class separated spot with assortment of nourishment accessible.

• Before showing up at the last pricing the organization dealt with cost of nourishment to be readied, edge investigation and the pricing which rivalry is charging at inside the region.

• The serious pricing really didn't assume a lot of job in the pricing as individuals were prepared to pay more for the mood than the nourishment itself.

• In the underlying year the organization could assemble incredible pricing power yet as we realize that the items were valued somewhat costly the deals began getting somewhat lesser than the previous part.

At long last I might want to state that the organization could assemble extraordinary deals in beginning one year since it constructed a phenomenal spot to be at.

This pricing strategy was effective for introductory years, over the period the pricing was kept stale though the others continued expanding the costs.

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