Questions
While an inventory policy includes two decisions, use an example to explain what the two decisions...

While an inventory policy includes two decisions, use an example to explain what the two decisions are:

In: Operations Management

15. The marketing efforts for convenience and specialty goods are essentially the same. True    False 16. Shopping...

15.

The marketing efforts for convenience and specialty goods are essentially the same.

True    False

16.

Shopping goods and services are purchased only after consumers compare value, quality, style, and price of competing goods and services.

True    False

17.

Successful marketing of convenience and specialty goods require different marketing mixes.

True    False

18.

Most consumers view specialty goods as having a variety of acceptable substitutes.

True    False

19.

The classification of goods or services into a particular class depends on the individual consumer.

True    False

20.

A shopping good for one consumer could be a specialty good for another consumer.

True    False

21.

Organizations that assist in moving goods and services from producers to business and consumer users are called supply-side transition specialists.

True    False

22.

Agents and brokers and wholesalers are types of marketing intermediaries.

True    False

23.

Wholesalers are marketing intermediaries who sell goods or services to ultimate consumers.

True    False

24.

A channel of distribution consists of the marketing intermediaries who join together to transport and store goods in their path from producers to consumers.

True    False

25.

Brokers are marketing intermediaries that do not take title to the goods they help distribute.

True    False

26.

Retailers are marketing intermediaries who sell to ultimate consumers.

True    False

27.

Some manufacturers sell directly to consumers or businesses rather than relying on marketing intermediaries.

True    False

28.

The promotional budget will clarify how much can be spent on advertising and personal selling.

True    False

29.

The first step in creating a promotional campaign is to define the objectives for each element of the marketing mix.

True    False

30.

The last step in creating a promotional campaign is to evaluate the effectiveness of each element of the promotional mix.

True    False

31.

The development of a unified promotional strategy that uses each element of the promotion mix to create a favorable brand image is the goal of a primary promotional process.

True    False

32.

Phil's activities as a salesperson for Marquette Publishing are part of Marquette's promotion mix.

True    False

33.

A firm's promotion mix consists of its pricing and distribution strategies.

True    False

34.

After adopting integrated marketing communication, Madison Furniture puts less emphasis on public relations, sales promotion, and personal selling, and concentrates on advertising designed to provide a uniform message to all markets.

True    False

35.

36.

When developing the promotional campaign for a new product, the first step for a firm is to identify their target market.

True    False

Essay Question: Describe the relationship between the BCG Matrix, Product Diffusion Curve, and Product Lifecycle.

In: Operations Management

Problem 4 (designed to be used with the NORMDIST tutorial) The following table represents a plan...

Problem 4 (designed to be used with the NORMDIST tutorial)

The following table represents a plan for a project:

JOB NO.

PREDECESSOR JOB(S)

a

m

b

A

-

5

6

7

B

A

3

4

5

C

A

6

7

14

D

A

4

5

12

E

B

1

4

7

F

C

2

3

4

G

D

6

9

15

H

E,F

4

6

8

I

H

3

7

17

J

G

4

5

6

K

I,J

6

8

10

  1. Construct the appropriate network diagram.
  2. Indicate the critical path.
  3. What is the expected completion time for the project?
  4. What is the probability the project will:
    take more than 43 days to complete;
    take less than 42 days to complete; and
    take between 37 and 42 days to complete?

USE AN EXCEL FILE

In: Operations Management

The following CPM network has estimates of the normal time in weeks listed for the activities:...

The following CPM network has estimates of the normal time in weeks listed for the activities:

Activity

Immediate Pred

Weeks

A

-

7

B

A

2

C

A

4

D

B, C

5

E

B, C

2

F

D, E

4

G

F

5

Activity

Normal

Time

Crash

Time

Normal

Cost

Crash

Cost

A

7

6

$7,000

$8,000

B

2

1

5,000

7,000

C

4

3

9,000

10,200

D

5

4

3,000

4,500

E

2

1

2,000

3,000

F

4

2

4,000

7,000

G

5

4

5,000

8,000

  1. Please identify the critical path.
  2. What is the length of time to complete the project?
  3. Which activities have slack, and how much?
  4. Based on the table of normal and crash times and costs, which activities would you shorten to cut two weeks off the expected completion time? Does this change the critical path—if so, what is(are) the new path(s).

USE AN EXCEL FILE

In: Operations Management

Imagine that whenever your boss asks for feedback, she/he defensively argues with anyone who offers criticism,...

Imagine that whenever your boss asks for feedback, she/he defensively argues with anyone who offers criticism, so people have stopped offering feedback. You decide to talk to your boss about this and hope to keep the conversation relaxed and professional. Explain how you would approach the conversation and list some points you would want to make when you discuss this issue.

In: Operations Management

A construction project is broken down into the following 10 activities: Activity Immediate Pred Weeks A...

A construction project is broken down into the following 10 activities:

Activity

Immediate Pred

Weeks

A

-

6

B

A

3

C

A

4

D

A

2

E

B, C

4

F

C

3

G

D

7

H

E

3

I

F, G

5

J

H, I

7

  1. Please draw the network.
  2. What is the critical path?
  3. How many weeks will it take to complete the project?
  4. How much slack does each of the activities have?

QUESTION A: PLEASE DRAW THE SKETCH

QUESTIONS B,C,D: USE AN EXCEL FILE

In: Operations Management

Research Basics: Lesson 1 ENGLISH 1021-41 ESSAY FUNDAMENTAL INSTRUCTIONS: Read and watch each web page/video/resource. Type...

Research Basics: Lesson 1 ENGLISH 1021-41 ESSAY FUNDAMENTAL

INSTRUCTIONS:

  • Read and watch each web page/video/resource.
  • Type a summary of the top takeaways/things you learned from each section/link whether they have a video or not. Each paragraph should have complete sentences and there needs to be at least 4 sentences. Think of it as at least one sentence about each of the four top things you learned from each resource you review.
  • So, again, you will type up paragraph for each section/link. Label your paragraphs by each section you are writing about. So, give a heading or label that says: What is Research? Information Cycle, and Planning: Keywords and Search Strings, then add you paragraphs about what you learned in each area. Put these paragraphs all together in ONE WORD DOCUMENT.
  • Label it Research Basics: Lesson 1 and submit it all together to the Research Basics: Lesson 1 assignment folder by April 20 at 11:59 pm.

This week you will be looking at these sections/links:

What is Research?

Information Lifecycle

Planning: Keywords and Search Strings - Learn how to identify keywords from a research topic and format them into search strings.

NOTE: This link may have words on the web page AND a video. Make sure to view and summarize/give top 4 take always from all included content (what you see/read)

In: Operations Management

Background: The GC owners have questions and need clarification about several contract concepts and issues related...

Background: The GC owners have questions and need clarification about several contract concepts and issues related to their new business. Specifically, they have questions about:

  • the Statute of Frauds “writing requirement” and
  • electronic contracts

Generally, contracts for the sale of goods must be in writing, and the writing must be signed by the parties to the agreement, and the parties must be sufficiently identified. GC will be selling goods via the internet, and the owners are wondering whether these electronic contracts are valid and enforceable.

Background Facts You Need To Know:  Company X, a company in Illinois, contracted via the internet with Windows Bright, a small window washing business in Missouri to purchase four cases of Shiny Lite window cleaning solution at $200 per case. Company X paid via the internet with a company credit card. The contract stated that the four cases of Shiny Lite would be shipped to Company X’s place of business in Illinois via UPS. Once UPS delivered the Shiny Lite, the contract required Windows Bright to clean Company X's windows.

Winne and Ralph have asked you to prepare examples and explanations of the statute of frauds and electronic contracts.

To respond to the GC's questions and concerns, you must prepare a fact scenario and be prepared to discuss the scenarios in a meeting with TLG and the GC owners.

A. Discuss whether the contract between X and Windows Bright is subject to the Uniform Commercial Code Statute of Frauds.

B. Analyze and explain whether the internet electronic contract between X and Windows Bright satisfies the “writing” requirements for the Statute of Frauds? If so, how and why?

In: Operations Management

Compare and contrast Ford’s strategy to one of its competitors.

Compare and contrast Ford’s strategy to one of its competitors.

In: Operations Management

Analyze why Ford Motor Company has chosen to pursue a foreign subsidiary strategy

Analyze why Ford Motor Company has chosen to pursue a foreign subsidiary strategy

In: Operations Management

The following activities are part of a project to be scheduled using CPM: Activity Immediate Pred...

The following activities are part of a project to be scheduled using CPM:

Activity

Immediate Pred

Weeks

A

-

6

B

A

3

C

A

7

D

B, C

2

E

C

4

F

D

3

G

E, F

7

  1. Please draw the network.
  2. What is the critical path?
  3. How many weeks will it take to complete the project?
  4. How much slack does each of the activities have?

Question A: Drawing the network

Questions B,C,D use an excel file

In: Operations Management

Marketers know that both the social elements of the service encounter (i.e., the employee and the...

Marketers know that both the social elements of the service encounter (i.e., the employee and the customer) and the physical elements, including the servicescape, are important to a positive service experience. To measure service quality, marketers use the SERVQUAL scale, which measures five (5) dimensions of service quality.

  1. List the five dimensions of service quality.
  2. Briefly explain each of the five dimensions of service quality.
  3. Gap analysis is a related metric. What is gap analysis – what does it measure, and why is understanding this important to marketers?

In: Operations Management

Preparation What started as a promotional strategy among several large U.S. retailers has grown into an...

Preparation

What started as a promotional strategy among several large U.S. retailers has grown into an annual, nationwide shopping event held the day after Thanksgiving: Black Friday. Every year, Black Friday sales get larger, the stores open earlier, the prices get lower, and, unfortunately, the even often includes angry crowds of shoppers, desperate to be the first ones to get a good deal. Black Friday has also given rise Cyber Monday, its online counterpart. There are even businesses that use an anti–Black Friday position as a marketing strategy! Black Friday has spread to Britain, and since 2015, citizens across the United Kingdom have also been able to share in the madness of this pseudo holiday.

For Discussion

From a marketing perspective, you need to make a decision about whether participating in Black Friday madness makes sense, given your target market and customers. Given this perspective, do you believe that ignoring Black Friday is a viable marketing decision? Why or why not? What segment of the market do Black Friday and Cyber Monday target? Discuss whether you believe that the targeted market segments are the same for all businesses. Finally, are you a Black Friday shopper? Why or why not?

In: Operations Management

You have been asked to set-up remote meetings due to the spread COVID-19. Share which remote...

You have been asked to set-up remote meetings due to the spread COVID-19. Share which remote learning program you will utilize and explain why you selected the option. Your response must consist of a minimum of 15 complete sentences.

In: Operations Management

Project managers are faced with challenges during their management of projects in many different areas.  One area...

Project managers are faced with challenges during their management of projects in many different areas.  One area may involve contract disputes.  What is a best practice that minimizes the probability of a legal challenge when offering contracts for projects?

In: Operations Management