Question

In: Operations Management

list 8 tangible and 8 intagible resources for the company Johnson&Johnson. Then, do a VRIO analysis...

list 8 tangible and 8 intagible resources for the company Johnson&Johnson. Then, do a VRIO analysis for 4 of the tangible resources and 4 for the intagible resources.

Solutions

Expert Solution

Tangible assets of the company Johnson & Johnson:

· Workforce of the company

· Infrastructure of the company

· Financial Resources

· Baby products of the company

· Medical devices

· Innovation and Technology

· Equipment and machinery of the company

· Inventory of the company

Intangible assets of the company Johnson & Johnson:

· Goodwill of the company

· Quality of products offered by the company

· Patents registered by the company

· Brand value of the company

· Culture and value system of the company

· Customer loyalty and data

· License of the company

· Distribution network


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