Question

2. The type of customer can influence the type and level of services that a retailer provides. Name six factors to be considered in this regard.

Answer 1

The factors regarding the type of customer who can influence the type and level of services that a retailer provides could be as under:

• The impact of advertising upon the consumer behavior and their purchasing decisions.
• The prevailing Economic conditions in a given market that can have a direct impact upon the buying decisions upon various kinds of products or offerings such as real estate, stock markets, demand for agricultural goods, vehicles or any household appliances, etc.
• The personal preferences of the consumers based on their culture and lifestyles, also influence the type and level of services that they shall prefer from the Retailers.
• The Group influences of the Target market impacts certain sale of products or preferences towards certain products more than that of the others sold in the market.
• Consumer’s overall Purchasing power to indulge in certain products or consumer’s affordability in the market to buy the offerings from the Retailers
• The Consumer demographics such as their education, urban or rural groups, etc., also have an impact upon the type and level of services that a retailer provides.