TOPIC: A NEW CYBERSECURITY COMPANY (Virus removel)

Promotion: Integrated Marketing Communications Strategy

Use the template below to lay out your design for a marketing campaign aimed at your target segment.

• Approach: How will you achieve your goal? What promotional or engagement strategies will you use? Think creatively about campaigns you’ve seen for companies or brands that have caught your attention, and how your campaign will make an impact on your target audience. Will your campaign influence? Engage? Educate? Nurture? Build awareness? Etc. Example: Use email marketing, social media and a sales promotion (prize drawing at conference) to encourage veteran attendees to post online about their experiences and plans for attending the user conference using the event hashtag. Use these testimonials to amplify dialogue about the conference (via social media), build awareness (via email marketing, Web site and targeted digital advertising) and convince peers they should attend.
• Goal: In consideration of the of your previous analysis, you need to identify at least one goal for the campaign. What is the goal you want to achieve with the marketing campaign? Make sure your goal is S.M.A.R.T. (specific, measurable, attainable, realistic, and timed.) Example: Audience: HR professionals who are casual and powerusers of Chumber systems - Increase event registration by 20% by the start date of the annual user conference.
• Messages: Identify the primary message for your campaign. Be sure to include a call to action that helps to achieve your goal. Remember that messages should align reinforce your positioning statement.

Example:

• Primary Message: The annual user conference provides phenomenal value for training, professional development, peer networking and learning how to get the most out of your investment.
• Message Pillar: This conference welcomes you into a dynamic, well-connected and highly competent professional community.
• Proof Point: Veteran attendees return year after year because it is recharges their skills, knowledge and professional networks.
• Call to Action: Register online today.

Promotional Mix and IMC Tools

Identify the key marketing communication methods and specific IMC tools you will use in your marketing campaign and how will you use each of the tools. Look for ways tools can build on each other: advertising, direct marketing, public relations, digital marketing, guerrilla marketing, personal selling, sales promotion.

Example:

Digital Marketing

• Web site: Add testimonials from prior attendees, event hashtag, rolling hashtag Tweets box, social media buttons to make registration easy to share via social media

Direct Marketing

• Email marketing: Reach out to prior year’s attendees who are already registered. Ask them to post about plans to attend upcoming conference. Conduct email campaign with target audience list to generate awareness, interest, desire to attend conference.

Sales Promotion + Digital Marketing

• Contest/giveaway: Offer giveaway where Facebook, Twitter and LinkedIn posts trigger entries in a “conference evangelist” contest/giveaway to take place at conference opening session, one entry per social media tool per day

Sales Alignment

At what point(s) in the sales process (or sales funnel) does this campaign operate? Sales process stages are: 1) generate leads; 2) build relationships/discover needs; 3) present solution/resolve concerns; 4) close the sale; 5) monitor and follow up. How does your campaign support sales activity?

Measurement (KPIs—Key Performance Indicators)

How will you know your campaign is successful? How will you measure the success of the campaign? Select 3-6 KPIs (key performance indicators) that you will measure. Briefly explain why each KPI you select will be a good indicator of whether your campaign is successful.

Examples of KPIs:

• Total sales/revenue
• New/incremental sales
• Number of qualified leads generated
• Net Promoter Scores
• Web site unique visitors
• Number of registrations/sign-ups
• Impressions – views of content
• CTR – click through rate
• Engagement – comments, likes, shares, pageviews, video views
• Followers – social media (Facebook, Twitter, LinkedIn, YouTube)
• Awareness
• Etc

Risk Factors

Contingency plans and risk management: You should consider the possible risks to your business and make contingency plans to address them. You note some possible risks under the

“weakness” and “threats” sections of your SWOT analysis. Identify steps you can take to either reduce risks or work around them if they occur.

Executive Summary

Do this section last. This short summary should provide a holistic overview of your marketing plan. All of this information is covered in more detail in the rest of the marketing plan. For the Executive Summary, provide a clear, concise overview of the following points:

Company Description

Briefly description the organization and offerings (products and/or services) your marketing plan focuses on, and the problem(s) they solve.

Target Segment

Identify and briefly describe your target segment.

Competitive Advantage

Explain your organization’s competitive advantage.

Positioning Statement

Provide the positioning statement your marketing plan will apply.

Marketing Plan Objectives

List the objectives of marketing plan: What will it accomplish? Be as specific as possible: anticipated increase in sales, profits, market share, etc.

Discuss the relative importance of the marketing research report to other stages in the marketing research process?

Why would UnderArmour want to be sure that consumers can clearly see different. models as well as its mission and guarantee on the brand’s website? Justify your answer with relevant theories and concepts. about 1000words

Mr. Beridon received your requests for information and returned data which you have compiled in an Microsoft® Excel® spreadsheet (see document template). He also said, "We grow sod and trees at Jeemp Farms. We sell the sod mainly to home builders in the area, although we sell to some individuals who are purchasing square footages to re-sod their yard. Many home builders will purchase to sod an entire subdivision. They then may come back to us to purchase trees for the yards. It really is a package deal. For builders like that, we are a one-stop-shop. In most cases, however, we sell the trees to orchards and some individuals. The purchaser is responsible for all shipping costs related to their product."

    "Our production process is different for each product. For sod, we plant the seed, irrigate, cut, and roll the sod and then transport it. For the trees, we plant the root stock, graft the tree, water until a particular maturity and then dig it up and sell it. We inspect the plants as needed to make sure we are producing a quality product that is disease-free."

    "We have delayed purchasing some machinery that reduces time for the planting of the trees because it is a large up-front cost and we don't want to have a huge outlay of cash if our profits keep going down."

    "The grass does not require as much irrigation as the trees, as it is at a lower elevation than the tree acres and is closer to the creek; it gets a lot of the run off."

    "Historically, we have always been able to sell everything we produce. Hopefully, that will continue since Houston is expanding rapidly."

- Describe other methods of analysis you could use to help you come to a decision.

- Describe any other qualitative or quantitative factors or changes to Mr. Beridon's business might be relevant to Jeemp Farms as they make the decision as to whether to use ABC and whether to cut sectors.

ABC’s production line of the Widget gadget has a fixed cost of $200,000 and the variable cost is $5 per unit.

a) If the company sells the first 9,000 units at a price of $20 and then sells all additional units at $17 per unit, what is the break-even point?        

b) Suppose that the company is considering outsourcing this to DEF company. If so, it will save the fixed and variable costs per unit. If the cost of outsourcing is $12 per unit, over what range would each of the production options (in-house and outsourcing) be preferred? Assume that the price per unit will remain the same whether it produces the product internally or outsources it.

c) Johndoe Company is interested in buying the Widget gadget from ABC. Johndoe Company is open to letting ABC manufacture them in-house or outsource them under certain conditions. Johndoe will only buy the outsourced if ABC reduces the selling price to $18 per unit. Also, if ABC does outsource this, Johndoe will only buy 8,000 units. On the other hand, if ABC produces the product internally, Johndoe will be willing to pay $20 per unit for all the products and Johndoe will buy 12,000 widgits. Economically, which option (produce internally or outsource) is better for ABC?   

Entrepreneurship is one of the most important parts of economics in a free-enterprise system. Why do you think this is so? Explain in detail

1. Moving some final manufacturing steps into a warehouse or distribution center is referred to as a) logistical transfer b) outsourcing c) continuous replenishment d)postponement
2. The key component in intermodal transportation is a)trucking b) railroads c) containers d) ships
3. The total cost of producing, storing and transporting a product to the site of consumption (or another port) is the a) landed cost b) tariff c) duty d)value added tax
4. Companies may outsource for any of the following reasons EXCEPT a) focus on core competencies b) increase vertical integration c) increase flexibility d) reduce costs
5. Rival companies pooling their distribution resources to reduce cost are engaging in a) collaborative logistics b) distribution outsourcing c) cross docking e) vendor managed inventories
6. The most common mode of transporting products in the US is a) rail b) air c) trucking d) water
7. Which of the following choices is not true about vendor-managed inventory? a) It allows rival companies to collaborate in distribution. b) It is a form of role reversal, in which the responsibility for planning shifts to the manufacturer.c) It is usually an integral part of supply chain collaboration. d) It makes forecasting by manufacturers easier.
8. Factors driving globalization of the supply chain include all of the following EXCEPT a) international trade agreements b) government intervention c) advances in information d) technology ower-cost transportation
9. The most common intermodal combination globally is a ) truck-water-rail-truck b) truck-rail-truck-water c) air-water-rail-truck d) water-truck-rail-truck
10. Most favored-nation (MFN) status is an agreement where members of the World Trade Organization (WTO) extend to other members the most favorable treatment given to any trade partner. a) True b) False

Larry London (LL) buys a computer with his new store credit card at Greatest Get (GG). GG immediately sells the right to receive monthly payments from LL to a finance company, Friendly Finance (FF). Unfortunately for LL, the computer stops working three months after he purchased it. As GG won’t return his calls regarding his broken PC, LL stops making payments. Long story short, all stakeholders (LL, GG, and FF) are fed up with each other’s behavior; they all lawyer up.

If your last name begins with A-H, you are LL’s lawyer. If your last name begins with I-P, you are GG’s lawyer. If your last name begins with Q-Z, you are FF’s lawyer. For your initial post, explain to your client all the possible issues you’ve learned in this week’s material that help and hurt his or her chances of winning a potential lawsuit. Remember to “keep your eye on the ball”. Limit your discussion to this week’s material. For example, you may want to consider whether the parties have a negotiable instrument. If so, what kind? What defenses might there be on that instrument?

In this case, you will be GG's lawyer.

Can you work an inspirational story due to Covid-19 Job Loss? It's about a married man who lives with his wife for 28 years. His wife is disable and the married man has diabetes health condition. They are both suffering due to money need for medicines and food.

Please, show a great example about the question.

Thank You.

list five different Free Trade Agreements and briefly describe each one.

For the Business Analysis assignment, you will be analyzing a business that you want to create or you can analyze an existing business.

Answer the analysis questions below.

Analysis Questions:

1. What is the business name?
2. What product or service is sold?
3. Who are the customers?
4. Where is the business located (ex. storefront, online, both)?
5. What type of business organization would you choose for the business? Why is this form of organization the most appropriate for the business?
6. What are two (2) legal issues the business could face AND how would you avoid or resolve each potential issue?

Harvard Business Review case study "Slanket: Responding to Snuggie's Market Entry"

After you read this case, please answer the following questions:

Question 1: What came to your mind when you saw the name “Snuggie”? What came to your mind when you saw the name “Slanket”? Please use 5 words for each. What do you think your answers with the 5 words for each name indicate to you?

Question 2: Among Slanket and Snuggie, which was the pioneer in the market? Which was the challenger? What resources did the challenger have? What challenges did the pioneer meet?

Question 3: For each of Slanket and Snuggie, how did each implement its marketing strategies? How did each go to market?

Question 4: What did Slanket plan to do? How do you think Slanket should do?

Question 5: What in general have you learned from this case?

Harvard Business Review case study "Slanket: Responding to Snuggie's Market Entry"

After you read this case, please answer the following questions:

Question 1: What came to your mind when you saw the name “Snuggie”? What came to your mind when you saw the name “Slanket”? Please use 5 words for each. What do you think your answers with the 5 words for each name indicate to you?

Question 2: Among Slanket and Snuggie, which was the pioneer in the market? Which was the challenger? What resources did the challenger have? What challenges did the pioneer meet?

Question 3: For each of Slanket and Snuggie, how did each implement its marketing strategies? How did each go to market?

Question 4: What did Slanket plan to do? How do you think Slanket should do?

Question 5: What in general have you learned from this case?

HBR: UPS and HP: Value Creation Through Supply Chain Partnerships

1. Total cost structures that promote relational flexibility and the development of cross- functional process capabilities.

2. Trust and risk-sharing that promotes collaboration and the sharing of gains and losses.

Have you ever thought of an idea for a business, if you didn't pusue it, why not? If you did why? What do you believe is the primary reason (s) (other tan finances/money) why people don't become entrepreneurs if they know they have a good business idea?