Question

To what extent can the transmedia storytelling approach be used for marketing non entertainment products? What contextual factors would determine the applicability and effectiveness of this approach?

Answer 1

✓ trans-media storytelling refers to the use of multimedia platforms, for reach larger audience and approaching them with the information about the offerings in a form of storytelling, and in multiple parts on various media platforms, viz, television, twitter, blogs, websites, webseries, etc.

Trans-media storytelling can be used for non entertainment products, like healthcare products, lifestyle goods, fitness products or food items. These products can be promoted using multiple platforms and medias, by contracting the popular and famous celebrities, and creating endorsements in the form of storytelling to appeal to the people and influence their behaviour. This approach can be used when the products are targeted to the massive amount of people, and their are larger number of audience interested in and are using those platforms.

Factors determining the applicability and effectiveness of trans-media storytelling are:

* Engaging and relatable content (storytelling) in order to appeal the Audience and attract them.

* Cost/investment on multiple media platforms to convey the information in the form of storytelling at different parts to engage and retain the interest of the audience.

* Influence of the celebrities or the people acting in the storytelling.

* Larger amount of people using the multiple online platforms.

* Reachability and promotional efforts.

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