Implementation strategy of Ashland University MBA program

Strategic Planning and Business Policy

Using lessons from Impact Chapter 4 (“Routine Correspondence”), write the letter as below. Include all the needed format elements of a business letter.
A year ago, you bought an iPhone at Apple for $299 plus tax. It was the first phone you had ever bought with your own money, and you were thrilled. But after eight months, things began to go wrong.
The text-messaging display failed, so you brought the phone to Apple for repair. The sales clerks were really nice about it, and the phone was repaired for free under its warranty. Next the camera stopped working, and again you returned the phone; again the sales people were pleasant, and again the phone was repaired under warranty.
But now the display has failed again, and the one-year warranty has expired. You are fed up, and, expired warranty or not, you want Apple to replace the phone for free, since it seems to have had some fundamental problem all along.
Using our course lessons for delivering routine messages, write a claim letter to Apple, to present your request-with-an-explanation. Write to Mr. Salman Srivastava, Customer Service, Apple Store, 50 Rideau Street, Ottawa, ON K1N 9J7. Give yourself the home address of 255 Somerset Street East, Ottawa, ON K1N 6V6. Include all the needed format-elements of a business letter. Use your own name and the current date.
Write at least three paragraphs. Do not copy the wording on this questionnaire to supply your own wording: There would be penalties for that. Your letter will be graded on its organization, verbal clarity, and format. Also, in presenting your claim, will you want to enclose anything with your letter?
Question

Why would a company want to merge or buy another company?

Make up a story on the following work as if it were about you

Intelligence is measured across multiple dimensions.

Identify your strengths and how you would you rise to the challenge of your weaknesses?

Team building

Select One
involves including qualified people in the venture
does nothing
is overrated
does not threaten the entrepreneur's autonomy

Entrepreneurs now view social/environmental issues as

Select One
global competition
part of the future of business
affecting only certail industries
a minor concern

The adverse impact of ___________ can be so destructive that individuals within the enterprise will tend to avoid entrepreneurial behavior

Select One
traditional management techniques
specific entrepreneurial strategies
informal meetings
innovative climate rules

In following the rules of innovation, a manager should do all the followings, except

Select One
encourage action
use formal meetings whenever possible
reward performance
punish failure

The most pro-active position for a corporation to take in regard to social responsibility would be termed

Select One
social obligation
social intensity
social decisiveness
social responsiveness

the course will focus on the Lean Enterprise. Discuss the components of a lean production system and how this type of system would assist Amazon with production. Must be at least 150 words of more

Assignment No.: 3

Marketing Plan

The Company hired you as Marketing Manager of Saudi Arabian Region for "Canon" Company to start its activities in Saudi Arabia.

You have to establish a marketing department starting from the Analysis of the market, formulate overall marketing goals, objectives, strategies, and tactics within the context of an organization's business, mission, and goals designing and planning the entire function.

Write a Marketing Plan considering the following points

1. Introduction, Goals and Objectives

To introduce this section you should include the "mission statement" of the business; an idea of what its goals are for customers, clients, employees and the consumer.

1. Introduction about the business.
2. Business vision and mission
3. Business objective.
4. Products and services offered

2. Environmental Analysis

Conduct an environmental analysis that looks at and comments on your local area and your network of business contacts, competitors and customers.

3. Target Market Analysis

Identify the target market, describing how the company will meet the needs of the consumer better than the competition does.

A factor analysis can be applied in many business fields such as marketing, economics, management, finance, and etc.  

Recommendation for marketing mix in Walt Disney Company ?

1. Which type of organizational structure does Saudi Aramco currently have? Functional structure, divisional structure, or matrix structure? Provide evidence.

(Question is not based on a case, but in general as of today for Saudi Aramco.)

how good are at preparing for and rehearsing for an interview? how do you think you appear to other people in an important interaction

Case Analysis

Lay’s had $800 million in sales within the $2.7 billion U.S. potato chip market. But, it had no product to compete directly with Procter & Gamble's Pringles, which had a 60% share of the "pre-formed, stacked, potato-chip-in-a-can" market segment.

In August 2003, Frito-Lay launched its Lay’s STAX potato crisps, which are stacked in a portable, resealable, crush-resistant container.

Frito-Lay identified premium snack consumers in the United States who were young adults as their target market. Frito-Lay's STAX promotional objectives were two-fold:

1. Create awareness.
2. Achieve sales by reaching both retailers, and ultimately, consumers.

Frito-Lay developed a major IMC effort directed at its retailers to encourage and support them in their decision to stock and sell the new line of Frito-Lay’s STAX potato crisps. At product launch, there were four flavors. However, by early 2010, there were six flavors sold in the United States. In 2017, there are 13 flavors of STAX chips. As the product moves through the product life cycle, the goals (inform, persuade, remind and connect) should change as well as the the integrated marketing campaign.

Assignment Directions

Part 1

Building upon the background you just read, conduct additional research, which should include Frito-Lay, Frito-Lay's STAX potato crisps, marketing campaigns conducted by Frito Lay, as well as IMC programs. Visiting the Frito-Lay (Links to an external site.) website may be a good place to begin your research.

Part 2

Based upon the synthesis of your research, please develop an IMC program for the Frito-Lay STAX potato crisps that addresses where the product currently is on the Product Life Cycle. Using the following matrix as a guide, be sure to describe in detail your "BIG IDEA" and recommendations for specific actions (e.g., advertisements, coupons, POP displays, etc.) and why you believe these actions will help you reach your IMC objectice. Be sure to explain how these work as part of an IMC program and not as stand-alone elements. What is the cohesive message you are trying to portray?

What are the common heuristics that can be used to schedule resources in a multi-project environment?

In a basic EOQ model, if the fixed ordering cost F increases, then the optimal time

between orders, T, will increase.

A) True

B) False