Question

Explain how presentations differ based on the audience for a report presented to a group of managers whose background is in production versus managers whose background is in marketing.

Answer 1

Below is how presentations can be developed and presented to different group of managers belonging to production and marketing -

Production managers

1. The presentation should provide an overview of the production process and controls including the roles and responsibilities.

2. The report will focus on cost reduction and efficiency improvement across the production lines.

3. The key metrics used to highlight the effectiveness of production include - Efficiency, Productivity, Cost reduction percentage, deviation percentage etc.

4. The presentation should be process oriented.

Marketing managers

1. The presentation should provide an overview of the marketing and learly highlight the roles and responsibilities.

2. The report will focus on sales improvement and cost of marketing spend.

3. The key metrics used to highlight the effectiveness of marketing include - Effectiveness of marketing campaign. increase of sales from new customers vs existing customers, cost of marketing and advertising etc.

4. The presentation should be customer focused.