Case 2
Jolly Burger is a medium-sized handmade burger shop selling seafood burgers in Wanchai. All the handmade seafood burgers are filled with fresh ingredients, grilled shrimps, onion rings, French beans, pineapples, tomatoes, mushrooms, herbed mayo and more. The target customers are the nearby business executives and office ladies. The third-party delivery services like Foodpanda, Deliveroo, and UberEATS have been gaining popularity in recent years. Jolly Burger is planning to penetrate into a new online take-away segment through using their delivery services, by targeting families with children. In doing so, more insights are required on the roles of family members as well as children for online food ordering decisions.
Questions: a) Explain the FOUR roles of spouse and decisions in a family’s online food ordering decisions.
b) Explain the SIX roles of parents. Explain whether you agree or disagree that children can have significant influences on parents’ online food ordering decisions by providing TWO supporting reasons.
In: Operations Management
Given the following project:
Act. Preceding Crash Cost Maximum Crash Normal Time Activity (in million $) Time (in months) (in months)
A - 0 0 1
B A 10 2 3
C A 5 1 4
D B 6 1 3
E C 7 2 4
F D, E 9 1 3
SLACK TIME = Late Starting Time – Early Starting Time OR Late Finish Time – Early Finish Time
To reduce the project time as much as possible given its characteristics, what activity or activities can be crashed?
In: Operations Management
Typically, non-profit organizations such as charities exist in two markets. Discuss the importance of location to a local or regional charity of your choice. In the context of a local/regional service provider, explain whether the distribution channels available to providers of physical goods are always practical to the selected service provider, and why. Whether the organization is non-profit or profit-orientated, channel conflict will arise. Discuss the causes of channel conflict as identified by Berman (1966), and explain how a not-for-profit organization such as a local/regional charity resolves channel conflict. 600 words.
In: Operations Management
1. Briefly define the following terms:
a. Explicit costs
b. Implicit costs
c. Normal profit
d. Accounting profit
e. Total product, average product, and marginal product
In: Operations Management
Discuss the different pricing strategies a seller can use along with key features of each. Provide examples of current marketplaces where these types of pricing arrangements are shifting dramatically.
In: Operations Management
Consider Neutrogena Corporation’s original strategy
for producing and selling “kind to the skin” residue-free soap with
pH balance (prior to the Johnson & Johnson acquisition of the
firm in 1994). Neutrogena sold its products primarily
through drug stores, while large soap manufacturers such as Ivory
(produced by Proctor and Gamble) sold their products primarily
through supermarkets, mass merchandisers, and warehouse clubs.
Ivory, Lever, Dial, and other major soap manufacturers spent a
great deal of money on television advertising. They also promoted
their products through coupons inserted into Sunday morning
newspapers. Moreover, they engaged in other price promotions on a
regular basis. Neutrogena did not spend money on TV ads, coupons,
etc. Instead, it tended to employ direct mail to doctors as well as
attendance at medical conferences to promote its products. At that
time, more and more customers in the US were buying soaps with
deodorants and skin softeners in them. Ivory, Lever, Dial, and
others had produced a wide variety of soaps to cater to these
customers’ desires. Neutrogena chose not to add any deodorants or
skin softeners to its soaps. Many of Neutrogena’s
choices seemed to be limiting its revenue growth; for instance,
resisting the move toward distribution through supermarkets and
mass merchandisers greatly constrained the firm’s sales growth
potential. The same could be said for its decision not
to advertise on television or employ skin softeners in its
products.
Please identify what generic business level
strategy Neutrogena used from this case? Explain its key strategic
elements (e.g., cost drivers/uniqueness drivers).
In: Operations Management
Discuss the importance of boilerplate contract terms and conditions as part of the contract. How do boilerplate terms and conditions protect the purchaser?
In: Operations Management
This is a business communication question. after reading a case which a corporate has issues on developing product and corporate culture, as a CEO, I need to craft a message to employees to solve the issues.
C. Craft the message that you will communicate internally and explain what change management principles you considered when developing this message.
In: Operations Management
In the united states, the distribution network is well organized. However, in foreign countries, especially developing ones, distribution networks are not well organized.
Why is this so?
In: Operations Management
Entity-relationship data model (ERD)-Business rule, assumptions
You are required to develop an ER model to represent the information requirements of company you are working for.
You also need to write business rules and assumptions.
Task 2: Create the Data Dictionary base on your ERD diagram.
In: Operations Management
In: Operations Management
1 Discuss the TQM implementation framework developed in this case and its application to other organizations, including those in the service sector.
2 How does the ‘goal translation’ approach relate to TQM – what are the linking factors?
3 Show how the approach used by STM could be applied to any change management problem.
In: Operations Management
In: Operations Management
Question 2: Product offering and targeting (30 marks,
300 words)
A. Discuss the three levels of a product by using the HAMARVIK
mattress as an example.
B. Discuss the four targeting strategies. Which targeting strategy
does IKEA use for its mattresses. Justify your answer. (Check the
mattress section on the IKEA website before answering this
question)
In: Operations Management
Question:
What is a recession? What are some ways companies can prepare for a recession and be better prepared for growth after the end of a recession?
Your answers will be short essays and should be three full paragraphs or longer.
In: Operations Management