Question

CP Foods group is one of success company, what of key success factors in terms of marketing particularly supply Chain and Value delivery network

Answer 1

Here, CP foods group is considered as one of the successful company let me point out various key success factors in terms of marketing particularly supply chain network and value delivery network, these key success factors are as stated below:

• Quick and accurate technical assistance to the customers in need: as, customer can have confusion/doubt, query about the food products and services, they can have query related to food composition, according to needs of customers, they should be provided quality assistance.
• Dedicated customer service: customer can have query related to food delivery, food availability, they should be served with extensive care.
• Spread of marketing channels: campaign takes important role in achieving more orders from customers. Customers gain higher level of trust on the food company. They become more aware about the products.
• Merchandizing skills: deal with customers in tactful way and offering them foods with discounts, gifts. Keep other offers like promotional offer, festival time offer and coupon offers.
• Number of sales order generated, number of customer retained over time
• percentage of customer call served and percentage of customer call resolved during a specific time period.