Fortune 500 Report: A written report on the management practices of a Fortune 500 organization will be required using a variety of research resources, students will examine the organization’s accomplishments and successes and then review how and why the organization has succeeded or failed as a result of its management. This is NOT a comprehensive report about the organization’s products or services. The emphasis is on the organization’s management practices. The report must be written in APA style. This paper should not exceed 2 pages. Submit a Word document in the link below.

MARKETING RESEARCH

What is the difference between the “Null” hypothesis and the “Alternative” hypothesis? Also, please discuss the two (2) types of errors associated with incorrectly accepting or rejecting the “Null” hypothesis. Finally, identify which of the two errors is considered more egregious and how researchers attempt to minimize the potential for this error to occur.

When negotiating for a new job you should begin by figuring out what you want and what the potential employer wants. For example, you may not even wish to raise salary issues, after considering all your interests in addition to salary-and what is fair in the market. In addition, some employers do not negotiate about salary though they may be willing to talk about other parts of a job. Think through your fallback position for each negotiation you will be in. For many people this is the major source of power they will experience in looking for a job—please develop options for yourself and for your family. Options will help your mind, will strengthen your bargaining position, and will help your conscience. (Strong options will help defend you from the impulse to lie or misrepresent yourself). The fallback position is the source of power that appears weak if you are committed within one company. It is especially a problem if your old salary within the company was low. But you still may be able to scout out half a dozen possibilities within your old firm—build and use your professional relationships. If your old salary was low, spend a lot of effort to redefine yourself as a new commodity. Use the power of commitment and be dogged about this if you possibly can. Try very hard to build a fallback position, so that you will be choosing among jobs rather than just accepting one.

What is another name for the fallback position in this negotiation?

Explain this concept and analyze the situation of negotiating a job using the recommendations for preparation for a negotiation.

Why is knowing (or estimating) the product demand so crucial for a firm? In your response, include an example of a business that has suffered from poorly estimating the demand of its products. Evaluate how or why the business made such a mistake.

MARKETING RESEARCH

“Measures of Variability” for any distribution. Please discuss the following two measures: (1) Variance; and (2) Standard Deviation. Please include in your response how each is calculated (please discuss this conceptually, you need not provide the mathematical equations) and the relationship between the two (how are they related, and why do we use the Standard Deviation in analyses instead of the Variance?).

Business Plan proposal for fashion trend by selling watch bands that fit nearly every wristwatch.

including this elements

1. Describe how you'll develop and get your market.

2. Business description

3. Market Strategies

4. Competitive Analysis

5. Design and Development Plan

6. Operations and management plan

7. Financial Component

Why is Google encouraging developers to create apps for Google Glass rather than building those apps itself?

Describe some other types of wearable technology.

Formulate different metrics that a wearable technology for fitness could provide a customer.

Argue for or against the following statement: Wearable devices invade consumer privacy

(MARKETING RESEARCH)

multi-item scales must be analyzed to ensure that they are high in reliability and validity. Please discuss what the “Validity” of a scale means and briefly discuss the following types of validity, including how each is carried out: (1) Content Validity; (2) Convergent Validity; and (3) Discriminant Validity.

President Store Corporate operated around 300 Starbucks coffee outlets in Taiwan under a joint venture arrangement in 2013. It also ran over 2,000 of its own City Cafe outlets across Taiwan. Both enjoyed good market share and there appeared to be little cannibalization. What could be the reason for this in the competitive coffee landscape in Taiwan?

STARBUCKS Starbucks was founded in the U.S. in 1971 and its main product was Arabica coffee beans. In 1987, Howard Schultz took over Starbucks and introduced the roasting technologies and ambience of the Italian cafe. By May 2014, Starbucks had over 23,180 stores worldwide in 64 countries. Starbucks outlets primarily sell coffee, but also offer other hot and cold beverages, pastries, sandwiches, and snacks. Starbucks introduced low calorie coffee in 2008 and instant coffee in 2009. In 2010, Starbucks started selling beer and wine in some outlets in the U.S. In 2011, Starbucks introduced the Trenta, a 31-ounce cup of coffee. Starbucks ventured into the juice bar business in 2013. In January 1, 1988, the President Starbucks Coffee Corporation in Taiwan was officially founded as a joint venture between Starbucks Coffee International, Uni-President Enterprise Corporation, and the President Chain Store Corporation. Many people have suggested that Starbucks, as an international brand, has basically transplanted the American coffee culture into Taiwan. The concept appears to be good quality coffee at high prices to be enjoyed in a leisurely manner with friends. Coffee on offer includes cafe latte, vanilla latte, hazelnut latte, caramel macchiato, cafe mocha, and cappuccino with a price range of NT$75 (US$2.46) to NT$155 (US$5.08). However, subtle differences can be observed. The pastry cases look similar but their contents are different and include offerings such as curry chicken cannoli. There are numerous tea options including rose fancy tea, green tea, jinxuan oolong, bi luo chun, and oriental beauty (the latter three are specialty Taiwanese teas). By 2013, Starbucks had almost 300 outlets. Over the past three years, Starbucks in Taiwan has opened 20 to 30 new stores each year, and all stores have achieved their revenue targets and contributed to 10 percent sales growth over the last few years. A research study has concluded that Western culture adoration was an important dimension in coffee consumption for Taiwanese customers at Starbucks. Overall, Starbucks engages in experiential marketing, with the consumer associating the brand 2 with specific smells, tastes, visual elements, and sounds.

CITY CAFE In 1986, the President Chain Store Corporation launched Cafe Americano through its 7-Eleven chain stores. In 2004, the company began to shift from the American style Americano concept to the new 24-hour Italian City Cafe concept without closing the Americano outlets already in the 7-Eleven outlets. By 2005, there were 500 CITY CAFE outlets, 1,000 in 2007, and 2,000 in 2009. Television advertising was used to build brand awareness and image. The theme used was, “The entire city is my coffee shop;” targeted at students and workers aged between 20 and 40. The concept appears to be a local coffee brand offering low priced coffee anytime and anywhere. Coffee on offer includes latte, cappuccino, and City blend, with prices from NT$25 (US$0.82) to NT$45 (US$1.48).

CITY CAFE started a Music Conservatory in the Hankyu Department Store outlet in Taipei where aspiring local singers and performers can showcase their talents. Performers in March 2014 included Taipei Soul Brothers, featuring five musicians from three different generations, and Lin Ling, a local Taiwanese girl who has been performing since the age of five.

The success of the CITY CAFE coffee bar concept has resulted in many convenience chain stores and fast food chain stores near schools, offices, hospitals, subway stations, and train stations duplicating the idea. Examples of concepts by convenience stores include Mr. Brown Coffee of Family Mart and OK Cafe of OK Mart. McDonalds also launched the McCafe.

According to a review, the coffee scene in Taiwan can be categorized accordingly: I. Foreign Cafe Chain This group is currently dominated by Starbucks. They offer mainly espresso coffee at very high prices of NT$90 (US$2.95) to NT$180 (US$5.90).

2. Specialist Cafe This group offers excellent coffee with a large variety of beans. They have varied origins, create their own blends, and roast their own coffee. They sell beans and offer a mix of espresso and brewed coffee. The baristas are experts and know their coffee in a passionate way. Prices of their coffee range from NT$60 (US$1.97) to NT$150 (US$4.92). Examples of such cafes are Orsir and Mojo Coffee in Taichung. 3

3. Specialist Cafe Chain This group offers excellent coffee but with a more limited range. They sell beans and offer mainly espresso, though they do have limited brewed coffee options. They have trained baristas, and the price range is NT$30 (US$0.98) to NT$70 (US$2.30). Examples of such cafes include Wilbeck in Taipei and Cama Cafe across Taiwan.

4. Taiwanese Cafe This group serves a variety of coffee from different regions in Taiwan. The cafes are operated by single owner and they roast in small batches. They are often in business for a long time (over 15 years) and they have a small group of loyal customers. They offer mainly brewed coffee, but they have espresso as well. The price range is from NT$70 (US$2.30) to NT$120 (US$3.93).

5. Taiwanese Cafe Chain This group serves a single unannounced blend of coffee with no other options. They serve mainly espresso though some may offer drip or brewed coffee. Some baristas may receive training but quality is uneven. The prices range from NT$35 (US$1.15) to NT$75 (US$2.46). Examples are 8S°C and Bakery.

6. Convenience Store Coffee This group offers bean to cup machine coffee. They use cheap Taiwanese roasts of unannounced origin. Prices range from NT$25 (US$0.82) to NT$60 (US$1.97). Examples of coffee entities in this group are City Cafe by 7-Eleven and Mr. Brown Coffee by Family Mart.

Three main groups have been identified:

Coffee Connoisseur It is primarily interested in discovering new, high quality brews of coffee. He is very price insensitive and would frequent specialty cafes with baristas who are experts and know their coffee in a passionate way.

Café Hangout The Café Hangout Coffee drinker values his coffee as an aspirational drink, to be drunk with a group of friends or to be seen consuming the beverage by others. He is relatively price insensitive, valuing the brand of the Café over the coffee type. The ambience and mood of the café is important to him. He would prefer to have food options available with his coffee as well. This group is a mix of students, who visit cafes as a place to hangout or study at, and working professionals, who value the café as an informal place to relax

Coffee Fix The Coffee Fix Coffee drinker values his coffee as his daily sustenance, requiring the energy boost which caffeine from the coffee provides. He may drink up to several cups a day and is not overly concerned with the quality of the coffee. He is also price sensitive as he is not after a premium product.

A survey found that the Taiwanese drink coffee in the following frequencies per day: one cup-46 percent, two cups-13 percent, and various frequencies depending on day and occasions-36 percent. The most frequently consumed coffee is: latte-48 percent, Americano-19 percent, cappuccino-17 percent, cafe mocha-4 percent, others-12 percent. Their favorite coffee venue is: Starbucks-29.1 percent and City Cafe-29.1 percent. Areas in which Starbucks must improve: prices-68.1 percent, promotional offers-15.3 percent, charity activities-9.2 percent, quality-6.9 percent, and refreshments- 6.1 percent. Areas in which City Cafe must improve: quality-29.4percent, refreshments- I4.7percent, promotional offers-14.0 percent, store ambience-13.3 percent, and peripheral merchandize-9.8 percent.

Question 1 What variables should be used to segment the coffee market in Taiwan? (10%)

Question 2 What group is Starbucks targeting in Taiwan and how do Starbucks offerings fit their requirement? How do Starbucks and City Café position themselves in the market and what do they communicate to their target customers? (25%)

Question 3 Why is the President’s group able to dominate the coffee market in Taiwan with the Starbucks and City Café concept rather than cannibalise itself with two brands in the same market? (15%)

A comic book publisher must meet the following demand for a popular comic book on time or risk long term loss of revenue as schools change to another comic: quarter 1-60,000; quarter 2-40,000; quarter 3-50,000; quarter 4-15,000. The comic can be printed for $25 with regular-time labor and for $35 with overtime labor. At most 30,000 comics can be printed with regular-time labor in a single quarter. The publisher currently has 5,000 comics on hand. It costs $4 per quarter to hold a comic in inventory. Formulate an LP to meet the demand on time at minimum cost.

Explain the main differences between polygraph testing and integrity testing including any legal issues surrounding them.

Conduct research, and share examples of the methods today’s Human Resources Departments are able to train and develop its people.

Billionaire real estate mogul Glenn Rhee owns two large parcels of land in Alexandria, VA: Greenacre and Blueacre. Greenacre is to the north and Blueacre is directly south. Both parcels of land are surrounded by protected conservation land. A state highway runs perpendicular to the properties.
Six years ago, Mr. Rhee decided to leave the real estate business and open a chain of pizza restaurants called “Maggie’s Slice.”
Greenacre was quickly purchased by Walker Treatment Inc., which is a hazardous materials treatment center. For the past six years Walker Treatment Inc. has crossed over Blueacre in order to reach the highway that runs perpendicular to the land. Greenacre does not have its own access to the highway. Walker Treatment Inc. uses the highway to pick up hazardous waste from all over the county and processes it at its treatment center. Occasionally, customers will transport their hazardous waste to Walker Treatment and cross over Blueacre.

Rick and Michonne Grimes have decided to purchase and develop Blueacre. They have plans to build a large shopping mall and high-end condos near the highway to attract commuters. They are also going to construct a large sound barrier wall to help improve the ascetics of the mall and condos.

Walker Treatment Inc. has now come to the Grimes asking for an easement to transport hazardous materials over Blueacre in order to reach their facility on Greenacre. Rick and Michonne consult their attorney for answers:

For this assignment, you are the attorney. Please write thorough responses to the Grimes’ questions below. How would you advise them on the following topics?

1. Are we in danger of losing our property through adverse possession? Why or why not?

2. As husband and wife, what are our rights in the property?

3. What if Walker Treatment possesses a nuisance with all their trucks, fumes etc. what protections will we have?

4. Are there any special protections against toxic waste?

5. Can the easement be terminated? If so how?

Assume that you are planning to develop a policy for your company where you want to introduce drug testing.

Based on the reading, develop a policy which is non-discriminatory and legitimate.