Discuss some of the practical applications of the Breakeven Analysis concept for an entrepreneur planning to start a retail store concept for an entrepreneur planning to start a retail store.

What factors should be taken into consideration while a retailer is considering a location decision to be located in a new city?

What are some of the reasons for (or sources of) violence in the workplace? How can employers and employees guard against such violence?

How does competitive product advertising differ from competitive institutional advertising?

What factors have led to the growth of online retailing in the last fifteen years?

Why franchising is considered a major force in our economy? What factors would you consider if you are thinking of starting a new franchise business in the healthy fast food industry in your city or town?

1. What are the internal strengths and weaknesses of Netflix? Include in your analysis considerations of corporate structure, corporate culture, marketing, finance (including ratio analysis for 12/31/10 and 12/31/11), research & development, operations & logistics, and human resources management.

Link is here to get the picture of this case. You can complete this question in 3 days.

https://files.fm/u/3aesg8v7

Multiple –Choice: Choose the letter that best fits the statements provided.

1. Mabuhay class passengers of a leading airline provide them with a fully carpeted check in counter, stay in an exclusive waiting lounge and get first priority to board and to deplane.This is a c;lear segmentation based on:

1. Need segmentation
2. Behavioristic segmentation
3. Demographic segmentation
4. Geographic segmentation

2. Which of the following brand of bathsoap targets the fragrance segment of women in their prime years who wants to achieve younger looking or youthful skin need.

1. Ivory mild soap
2. Heno de Pravia
3. Olay Beauty bar
4. Safeguard germicidal soap

3. When the company subdivide the market on the basis of attitudes that relates to social issues, personal interest and specific product attributes that suits to their individuality, this is what type segmentation?

1. Psychographic segmentation
2. Geographic segmentation
3. Behavioristic segmentation
4. Demographic segmentation

4. It pertains to the plan that links the new development process with the objectives of the marketing department, the business and the competition. This can be:

1. Product
2. New to the world
3. New Product strategy
4. Innovative product

Question 4: Discuss the steps of the Buyer Decision Process are being used by Netflix to satisfy existing and prospective customers by their product offerings. (10 marks – approx. 500 words / 1 page).

Netflix Case: Netflix Uses Technology to Change How We Watch Videos

When Netflix was founded in 1997 in the United States, the movie rental giant Blockbuster had thousands of stores from coast to coast, filled with video cassettes ready for immediate rental to customers (Pride et al., 2018). Netflix had a different vision from this well-established, well-financed competitor. Looking at the recent development of DVD technology, Netflix saw an opportunity to change the way consumers rent movies. The entrepreneurial company built its marketing strategy around the convenience and low cost of renting DVDs by mail, for one low monthly subscription fee.

Instead of going to a local store to pick out a movie, subscribers logged onto the Netflix website to browse the DVD offerings and click to rent. Within a day or two, the DVD would arrive in the customer’s mailbox, complete with a self-mailer to return the DVD. And, unlike any other movie rental service, Netflix customers were invited to rate each movie on the Netflix website, after which they’d see recommendations tailored to their individual interests (Pride et al., 2018).

Fast-forward to the 21^st century. Video cassettes are all but obsolete, and Blockbuster, once the dominant brand in movie rentals, has only one remaining shop in the US as consumer demand has shifted to digital distribution for entertainment (Porter, 2019). In Australia, both Blockbuster and Video Ezy still had a brand presence in 2018 (Pride et al., 2018). Since then, Blockbuster’s last Australian shop closed in March 2019 (Porter, 2019), and Video Ezy exists in the form of vending machines (kiosks) after its shops closed (Rosenberg, 2018).

Both brands have been prompted to reassess their distribution channels. You may notice more DVD rental kiosks such as “Video Ezy Express” popping up in convenient locations, including outside supermarkets and shopping complexes, in a bid to improve brand reach and accessibility. DVD rental kiosks, like online services, are accessible around the clock and reduce many store costs, including wages.

In contrast, by completely eliminating the need for brick-and-mortar stores or kiosks, Netflix has minimised its costs and extended its reach to any place that has postal service and Internet access (Pride et al., 2018). The company still rents DVDs by mail (Monahan & Griggs, 2019), but it has also taken advantage of changes in technology to add video streaming on demand.

Now, customers can stream movies and television programmes to computers, television sets, videogame consoles, DVD players, Smartphones, and other web-enabled devices. One advantage to the company is that streaming a movie costs Netflix less per customer than paying the postage to deliver and return a DVD to that customer.

Netflix’s Use of Technology: From Data-Tracking to Streaming

Netflix made technology a core competency from the very beginning. Because the business has always been web-based, it can electronically monitor its customers’ online activity and analyse everything that customers view or click on.

With this data, Netflix can fine-tune the website, determine which movies are most popular among which market segments, prepare for peak periods of online activity, and refine the recommendations it makes based on each individual’s viewing history and interests. The company also uses its technical know-how to be sure that the website looks good on any size screen, from a tiny Smartphone to a large-screen television.

A few years ago, planning for a significant rise in demand for streaming entertainment, Netflix decided against investing in expanded systems for this purpose. Instead, it arranged for Amazon Web Services to provide the networking power for streaming (Pride et al., 2018).

By 2018, on a typical night in the US, Netflix streaming occupied up to 20,000 servers in Amazon data centres (Pride et al., 2018). Demand was so strong by that time, in fact, that Netflix streaming accounted for about one-third of all internet traffic to North American homes during the evening (Pride et al., 2018). This percentage is only expected to increase. The Australian market, however, may pose technological hurdles, as the National Broadband Network is still being rolled out and is not available in all areas, meaning that accessibility may not be as straightforward as it is in America (Department of Infrastructure, Transport, Regional Development and Communications, n.d.).

Although Blockbuster and Video Ezy are no longer a competitive threat in their traditional form, Netflix does face competition from Amazon’s own video streaming service, Amazon Prime Video, which headed to Australia and New Zealand’s shores in 2017 (Pride et al., 2018).

Other direct competitors include well-established Hulu, YouTube, Nine Entertainment, and

Fairfax media’s joint-venture Stan, and Foxtel’s movie-streaming service Presto. It also competes with other entertainment providers, including cable, satellite, and broadcast television. Foxtel, for example, has dramatically reduced its basic cable packages in an effort to retain its share of the market in face of increasing competition from on-demand services (Pride et al., 2018).

Netflix Offers Exclusive Programming to Customers

To differentiate itself from its competitors, Netflix commissioned exclusive programming such as House of Cards, Arrested Development, and Orange is the New Black. The cost to produce such programs runs to hundreds of millions of dollars (Pride et al., 2018). Between May–December 2019, Netflix added 179 original programmes to its American streaming service, or an average of 30 new shows a month, or about one show per day (Fruhlinger, 2019). Netflix plans to continue pouring money into exclusive content because of the payoff in positioning, positive publicity, and customer retention.

The way that Netflix releases its exclusive programming reflects its in-depth knowledge of customer behaviour. The company found through its data analysis that customers often indulge in ‘binge watching’ for a series they like, viewing episodes one after another in a short time.

Based on this research, in 2013 Netflix launched all 13 episodes of the inaugural season of House of Cards at one time, an industry first (Pride et al., 2018). Executives gathered at headquarters to monitor the introduction, cheering as thousands of customers streamed episode after episode. By the end of the first weekend, many customers had watched the entire series and shared their excitement via social media, encouraging others to subscribe and watch. When Netflix won multiple Emmy Awards for House of Cards, it was another first—the first time any Internet company had been honoured for the quality of its original programming.

One key measure of Netflix’s growth is the strong increase in the number of monthly subscribers. In 2015, Netflix had about 70 million subscribers worldwide, of which 26 million were located outside the US (Pride et al., 2018). In 2019, Netflix had 151 million paid subscribers worldwide (158 million if free trials are included) (Kafka, 2019).

Despite the brand only launching in Australia in March 2015, it already has close to 2 million subscribers in 2018 (Pride, 2018). By July 2019, Netflix had more than 11.6 million subscribers in Australia, up 18% from the year prior (Gruenwedel, 2019) Its closest direct competitor, Stan, had 2.6 million subscribes in early 2019 (Knox, 2019).

Netflix will not say how many subscribers that it has in New Zealand, but a recent survey of 1,000 people, commissioned by the Office of Film and Literature Classification and carried out by UMR Research, found that 72% of respondents subscribed to Netflix. Of the same respondent sample, 77% said they watched television shows and movies using a paid online service (Kenny, 2019).

Keys to Netflix’s successful launch include offering free-trials and access to stripped-back free versions, as well as continued investment in original programming. It appears that streaming is the new broadcasting, and that ‘on-demand’ spells the demise of scheduled entertainment.

Talk about the pros and cons to different pricing strategies (for example complex, hard to implement, amount of producer surplus generated).

1- Give an example case for Ethics of neutrality and expalain.

2- Give an example case for Ethics of structure and expalin

thank you.

Pretend you are a public affairs officer for a private business, non-profit organization or governmental agency. You have been asked to review messages from various organizations regarding changes in access, hours, services, or policies in response to COVID-19 pandemic and to recommend a set of writing standards and practices that your own company should follow when producing such communications.

*Review and comment on this message.

As a result of COVID-19, we are closed until further notice.  

We apologize for the inconvenience and we hope to open again as soon as possible.

Thank you for your understanding.

Imagine you are involved in raising money for a good charitable cause and have decided to raise funds from Southeast campus through a variety of activities such as a) bake sale; b) car wash, and c) selling any other ‘legal and ethical’ products around the campus.

Value proposition of your products

Pricing of the products based on any segmentation-targeting-positioning strategies

Distribution strategies in order to reach every corner of the campus

Other retailing-type you would like to employ for maximizing your market reach and increasing your revenues for a charitable cause.

The internal characteristics of the organization make up critical sources for success (Barney,
1991). Increasing attention has been paid to identifying what characteristics are vital to
organizational success and how they exert their influence on organizational outcomes. Internal
organizational context focuses on broad and relatively stable categories of organizational
characteristics such as structure, culture, and power and political characteristics (Pettigrew,
1979). They constitute an environment where organizational activities take place. There has been
a large volume of studies that examine how the fit between organizational context and
organizational strategy explains variances in organizational performance (Daft, 1995 and
Robbins, 1990). What is lacking in existing literature, though, is an understanding of the
intervening mechanism that explains the paths of the influence from organizational context and
strategy to organizational effectiveness.
Knowledge management plays a potentially mediating role in connecting organizational context
and strategy with organizational effectiveness. Successful knowledge management is believed to
have the potential of enhancing an organization's competitive advantage, customer focus,
employee relations and development, innovation, and lower costs (Skyrme and Arnindon, 1997).
In turn, knowledge management is context-specific, because context determines who participate
and how they participate in the knowledge management process (Nonaka et al., 2000).
Knowledge management could serve as one of the intervening mechanisms through which
organizational context influences organizational effectiveness. However, the mediating role of
knowledge management has not been adequately investigated. Exploration of its potential role as
a mediating factor would provide better understanding of how to leverage it to achieve desirable
organizational goals. This study sets out to do that.
The purpose of this study is to examine the possible mediating effect of knowledge management
on the relationship between organizational culture, structure, strategy and organizational
effectiveness. This study attempts to detect and explain one of the mechanisms through which
organizational contextual and strategic factors are mobilized to achieve higher levels of
organizational effectiveness.

What do you think is the significance of the above research? Clearly justify your answer.