# Marketing Cource

• Describe to what degree and in what specific ways each of the six components of the ‘macro-environment’ is likely to impact the sales of the product/service you have selected. Be as specific as possible in your description of the likely impact in each instance.

Guidance: For each of the six categories of forces, students should identify the major trends that are most likely to have a positive or negative impact on the success of their product. Students must show how development of the marketing strategy for the chosen idea/product might have to be configured in order to fully leverage or minimize the impact of the particular trend identified. A net assessment of the impact (i.e., whether ‘positive’ or ‘negative’) should conclude the treatment of each category.

• Which are the competitive products? How would you differentiate yours?

Your team is wanting to expand, and the organization is positioned to be successful. However, implementation is going to be important to the overall success. Therefore, your team will need to plan for implementation. You have been asked to provide a road map for the executive team on how to implement this growth.  

When Medicare was created in 1965, payment administration was assigned to Blue Cross and Blue Shield entities. Which form of delegated governance does this exemplify?

The viewpoint that government regulations are instituted to help the public is called the ____.

Which statement regarding the future of Medicare is true?

After the U.S. Supreme Court's 2012 decision regarding the Affordable Care Act, the Republican governors involved ____.

How does economies of scale effects in an industry serve as a barrier to entry? Discuss both supply-side and demand-side economies of scale. Besides explaining what the barrier means, explain how a potential new entrant specifically is going to be at a disadvantage.

b. For a potential new entrant (i.e., a client who hired you for consulting advice) who faces this barrier, what is one viable option for it to consider should it still want to enter the car rental industry (as we discussed in the lecture), be competitive, and not accept below-normal performance? Give this client a game plan.

A new product has per-unit variable costs of $15 and an estimated value to the customer of $45 per unit. Products in this category have been selling at around $35 per unit. Describe the three basic initial-pricing strategies, and give the approximate price for this product that would be suggested by each of these three strategies. For each price, explain your reasoning.

HRMT

1. Refer to an organization and job position you are familiar with. Describe a selection test you would use as part of your hiring process and your rationale for using the test. Describe the critical points you would consider in selecting the test.

2- What sources of information create interview impressions that influence the interview process and outcomes? Provide an example of an interview impression error you have experienced and how you would reduce the effects of this inaccurate impression in future interviews.

Utilizing ONLY the information from all three chapters, explain how management has changed over the past 100 years. State five factors affecting the change and has led us to a global business environment.

Why do you think voter turnout is so low in Texas? Please address at least three possible reasons that directly relate to TEXAS's low voter turnout (as compared to other states).

2) How might voter turnout in Texas be improved? Please discuss at least two possible ways to increase turnout that are specifically tailored to Texas.

MUST BE 250 WORDS PLEASE THANK YOU

7-1: Week 7 Marketing Brief: STP Strategy

Purpose

To assess your ability to:

• Establish a segmentation profile for a primary market of a product.
• Recommend a targeting strategy.
• Graph positions of competitors.

Overview

As you will have read in your textbook for this week, efficient marketing requires the segmenting of consumer markets into distinct groups, targeting those groups, and positioning your product in the consciousness of the targeted segments. Consider the fact that as a small business, your services will not appeal to everyone equally. How are you going to make the most efficient use of your advertising budget? This week you will work this out as you outline your STP strategy in a one page brief.

Action Items

• Using the five bases discussed on pages 133 and 134, describe the different segments of the market you plan to target. Are they young or older? Male or female? Married or single? Adventurous or cautious? Frequent travelers or those who travel only occaisionally? What about groups with special or specific needs?
• Next, describe how you will target each of these different market segments. Assume that you will not use an undifferentiated marketing strategy. What will you do differently to reach the different groups you’ve identified in the previous section?
• In this last section, assume that you have conducted the research you planned in last week’s assignment. Identify two criteria you expect to be important to customers for your type of establishment. Using those criteria, construct a perceptual map similar to that found on page 140 of your textbook. In addition to locating your future business on this map, place the three competitors you used for the Value Proposition and Mapping Brief in Week 4. In a paragraph, explain why you’ve located yourself and your competitors the way you have on your perceptual map.

Forecasting

Illustrate your work to show how the answers were obtained. Round to two decimal places. Feel free to illustrate your answers in tables if this helps you to visualize the mathematical functions taking place.

Based on the following data, develop a forecast for the expected demand for Year 2. Assume the demand for year two will be 130,000 units. This is a seasonal demand forecast. You may illustrate this in tables if you wish, but show your calculation within the table. Round to two decimal places in your calculations

Year 1 --- Past Sales (Units)

Quarter 1 --- 28,000
Quarter 2 --- 36,400
Quarter 3 --- 28,600
Quarter 4 --- 27,850

Given the following data, use a three-quarter moving average to forecast the demand for the third quarter of this year.

------------ Jan --- Feb --- Mar --- Apr --- May --- Jun --- Jul --- Aug --- Sep --- Oct --- Nov --- Dec
Last Year 260 --- 280 --- 275 --- 320 --- 315 --- 345 --- 275 --- 290 --- 280 --- 345 --- 368 --- 388
This year 270 --- 275 --- 265 --- 370 --- 325 --- 345                      

Valco

Tom has been named the manager of a large new chemical plant that is still to be designed and constructed. Tom’s responsibilities are to assemble and supervise the design staff; ensure that the plant is safe, operable, and maintainable; and start up the plant after construction. Tom recommends that the design staff specify a new ValCo valve to replace traditional gate valves.

Consider the Following Series of Cases:

Use the line-drawing techniques described in Chapter 2, section 2.4 to determine if each of the scenarios within the following case is an example of conflict of interest or not.

• Case 1: ValCo valves are superior to traditional gate valves because they seal more tightly and more quickly. After a large number of ValCo valves have been ordered, Jim, the ValCo salesman and a former classmate of Tom’s, visits Tom and gives Tom a pen with the company logo stamped in gold. The pen is worth $5. Should Tom accept this pen?
• Case 2: Same as Case 1, except that, instead of offering Tom a $5 pen, Jim invites Tom to play golf at an exclusive country club. Should Tom accept the golf invitation?
• Case 3: Same as Case 2, except that Jim offers to sponsor tom for membership in an exclusive country club. Should Tom accept the offer of sponsorship?
• Case 4: Same as Case 3, except that Jim makes his offer before ValCo valves have been ordered. Should Tom accept the offer of sponsorship?
• Case 5: Same as Case 4, except that ValCo valves are inferior traditional gate valves. Should Tom accept the offer of sponsorship?
• Case 6: Same as Case 5, except that, instead of offering to sponsor Tom’s membership in an exclusive country club, Jim says he will treat Tom to an all-expenses-paid trip to the Bahamas. Should Tom accept the trip?

Each of the above cases assumed that Jim and Tom were former classmates. What difference if any, would it make to any of these cases if Jim and Tom had never previously met each other?

Grant funding has been a major source of money for non-profit groups in the United States. Based on the readings, what were the 2-3 or the most significant reasons a grant request fails?

Please list references.