There are THREE common ISO certificates for surgical masks. What are they? Explain.
In: Operations Management
If you are a manager of a restaurant, you are required to apply Total Quality Management philosophy to improve the hygiene quality level. Design FIVE practices by applying the concepts of Universal points of Total Quality Management.
In: Operations Management
what are the objective of incentive plan? Explain the conditions necessary for successful operation of incentive scheme?
In: Operations Management
In America we are a group member of the country where we are living at this moment. Briefly describe and evaluate a communication experience (leader, message, group receptivity) from these past few weeks. (ie: the President, Task Force, media, branches of gov’t, stay at home mandate, etc.). For example, you may want to explicitly compare/contrast the experience with the group goals and social interdependence, the clarity of communication and outcomes, the importance of trust, group member experience of one or two-way communication.
In: Operations Management
In the view of a consumer, discuss what is a good quality surgical mask in term of FIVE “Product Quality Dimensions”?
In: Operations Management
You have now had experience with each aspect of the strategic analysis process from conducting an external and internal environment scan of current strategies, assessing a firm's current strategy and environment, determining goals for future performance, and recommending strategic alternatives. What, in your opinion, are the strengths of strategic analysis? What are its weaknesses? Do the weaknesses outweigh the strengths of this analytical approach? Explain.
In: Operations Management
QUESTION 31
Which of these is a common variable used to segment both business-to-business and business-to-consumer markets?
| a. |
demographic |
|
| b. |
behavioristic |
|
| c. |
buyer psychographics |
|
| d. |
geographic |
2 points
QUESTION 32
This retailer has developed an interesting approach to the Price & Quality positioning base, presenting the company as an 'upscale discounter.'
| a. |
Macys |
|
| b. |
Walmart |
|
| c. |
Costco |
|
| d. |
Target |
2 points
QUESTION 33
Of the four major approaches to gathering primary research data, ethnographic research is a subset of this one.
| a. |
surveys |
|
| b. |
experimentation |
|
| c. |
observation |
|
| d. |
focus groups |
2 points
QUESTION 34
Which of the following is NOT a function of a firm's supply chain?
| a. |
inventory |
|
| b. |
make |
|
| c. |
deliver |
|
| d. |
source |
2 points
QUESTION 35
Retail ownership takes one of three forms. Which of the following is NOT one of those forms?
| a. |
franchise |
|
| b. |
independent retailer |
|
| c. |
joint-venture |
|
| d. |
chain store |
2 points
QUESTION 36
You've developed a concept for a new television commercial for your product and prepared a 'storyboard' that shows the characters and the narrative. You want the reaction of a small pen of members of your target market. The most appropriate methodology for gathering this primary data would be what?
| a. |
observation |
|
| b. |
focus group |
|
| c. |
experimentation |
|
| d. |
survey |
2 points
QUESTION 37
You want to test different versions of a landing page on your website. Every-other-viewer sees a different version of a landing page and you monitor which version results in the higher level of sales. This is an example of which primary research approach?
| a. |
focus group |
|
| b. |
survey |
|
| c. |
experimentation |
|
| d. |
observation |
2 points
QUESTION 38
Which stage of the product life cycle is the only one when you would ordinarily expect a company to be operating at a loss?
| a. |
growth |
|
| b. |
decline |
|
| c. |
introduction |
|
| d. |
maturity |
2 points
QUESTION 39
Nike, Apple and Coca-Cola are all examples of which type of brand?
| a. |
manufacturer brand |
|
| b. |
private label brand |
|
| c. |
distributor brand |
|
| d. |
store brand |
2 points
QUESTION 40
This targeting strategy is appropriate for niche marketers.
| a. |
multi-segment |
|
| b. |
behavioral |
|
| c. |
concentrated |
|
| d. |
undifferentiated |
In: Operations Management
Which element of the retail marketing mix relates to atmospherics?
| a. |
product |
|
| b. |
presentation |
|
| c. |
price |
|
| d. |
personnel |
|
| e. |
promotion |
|
| f. |
place |
QUESTION 12
Which is the only gap in the gap model of service delivery where the gap can have either a positive or negative outcome?
| a. |
Gap 1 |
|
| b. |
Gap 2 |
|
| c. |
Gap 3 |
|
| d. |
Gap 4 |
|
| e. |
Gap 5 |
QUESTION 13
A third-party logistics company (3PL) would be classified as what?
| a. |
a product provider |
|
| b. |
a service provider |
|
| c. |
neither a product nor a service provider |
|
| d. |
they could be either |
QUESTION 14
Because of the pressure to serve the maximum number of people possible, nonprofit organizations often adopt this targeting strategy by default.
| a. |
user |
|
| b. |
niche |
|
| c. |
multi-segment |
|
| d. |
undifferentiated |
QUESTION 15
This characteristic of service organizations helps explain why airlines and hotels often utilize dynamic pricing models.
| a. |
inseparability of production and consumption |
|
| b. |
perishability |
|
| c. |
intangibility |
|
| d. |
heterogeneity |
QUESTION 16
Coca-Cola has offered a range of options for Coke, including Vanilla Coke and Cherry Coke. While these two are still available, they recently introduced new Cherry-Vanilla Coke. This is an example of what?
| a. |
product line contraction |
|
| b. |
re-branding |
|
| c. |
product line extension |
|
| d. |
product modification |
QUESTION 17
Which function of a channel intermediary relates most closely to providing financing to retailers?
| a. |
logistical |
|
| b. |
consulting |
|
| c. |
transactional |
|
| d. |
facilitating |
QUESTION 18
Of the five dimensions on which customers evaluate the quality of a service, this one relates to quickly responding to customer inquiries, often on a 24/7 basis.
| a. |
assurance |
|
| b. |
reliability |
|
| c. |
responsiveness |
|
| d. |
tangibles |
|
| e. |
empathy |
QUESTION 19
What is one of the primary reasons firms increase the width of their product mix?
| a. |
market penetration |
|
| b. |
reduce risk |
|
| c. |
offer more options to their target market |
|
| d. |
achieve advertising economies |
QUESTION 20
This is one of the more important, if not the most important, metric to measure retail success.
| a. |
employee productivity |
|
| b. |
year-to-year same store sales |
|
| c. |
atmospherics |
|
| d. |
contribution per square foot |
In: Operations Management
Hire-a-Car System rents three types of cars at two different locations. The profit made per day for each car type and company at the two locations is listed below:
|
Car Type |
|||
|
Company |
Type 1 |
Type 2 |
Type 3 |
|
A |
$25 |
$40 |
$10 |
|
B |
$30 |
$35 |
$45 |
The management forecasts the demand per day by car type. A linear programming model developed to maximize profit is used to determine how many reservations to accept for each type of car. The demand forecast for a particular day is 125 rentals for Type 1 cars, 55 rentals for Type 2 cars, and 40 rentals for Type 3 cars. The company has 100 cars in location A and 120 cars in location B.
Use linear programming to determine how many reservations to accept for each car type and how the reservations should be allocated to the different locations. Is the demand for any car type not satisfied? Explain.
In: Operations Management
The following data shows the quarterly profit (in thousands of dollars) made by a particular company in the past 3 years.
|
Year |
Quarter |
Profit ($1000s) |
|
1 |
1 |
45 |
|
1 |
2 |
51 |
|
1 |
3 |
72 |
|
1 |
4 |
50 |
|
2 |
1 |
49 |
|
2 |
2 |
45 |
|
2 |
3 |
79 |
|
2 |
4 |
54 |
|
3 |
1 |
42 |
|
3 |
2 |
58 |
|
3 |
3 |
70 |
|
3 |
4 |
56 |
a. Use α = 0.3 to compute the exponential smoothing values for the time series. Compute MSE and the forecast of profit (in $1000s) for the next quarter.
In: Operations Management
A soft drink manufacturing company has 3 factories set up one in each of the three cities - Orland, Tampa, and Port St. Lucie and it supplies the produced soft drink bottles to 3 warehouses located in the city of Miami. The associated per-unit transportation cost table is provided below:
|
Transportation Costs ($) |
||||
|
Factories/Warehouse (W) |
W1 |
W2 |
W3 |
|
|
Orlando |
4 |
3 |
7 |
|
|
Tampa |
7 |
6 |
4 |
|
|
Port St. Lucie |
3 |
6 |
6 |
|
The factory at Orlando has a capacity of 15,000 units.
The factory at Tampa has a capacity of 18,000 units.
The factory at Port St. Lucie has a capacity of 8,000 units.
The requirements of the warehouses are:
|
Warehouse |
Requirement (Bottles) |
|
W1 |
18,000 |
|
W2 |
12,000 |
|
W3 |
5,000 |
In: Operations Management
Does Home depot firm have any particular ethical considerations or worries that may impact teams?
In: Operations Management
What are the key concepts relating to Project Management presented in Goldratt's "Critical Chain"?
In: Operations Management
"Corporate social responsibility is a hard-edged business decision. Not because it is a nice thing to do or because people are forcing us to do it…. Because it is good for our business”
With reference to the above, critically discuss the business case for corporate social responsibility (CSR) and environmentally sustainable business practices ?
In: Operations Management
what is the background and history of Johnson & Johnson company?
In: Operations Management