Total Population: 150,000,000

We have developed a 30-second TV spot to air this year, aimed at launching a new product to our target of young, affluent, male auto enthusiasts. We have a budget of $4,500,000 allocated for the product launch and want to run this commercial as many times as we can afford to run it. Our account planner has decided that a Big Bang approach is needed, and so all of the money needs to be spent within days of the product launch, but we can time the product launch when we want. Below are the options he has suggested. Because of the scheduling of these events, we can only choose one—do not mix and match television events.

1. For each TV event above, determine CPM, GIMP, TIMP, Reach, and Frequency. (10 total points)

b.) Which event should we advertise during, if our goal is to maximize GIMP? (1 point)

c.) Which event should we advertise during, if our goal is to maximize TARGET impressions? (1 point)

d.) Which event should we advertise during, if our goal is to maximize REACH? (1 point)

e.) Which event should we advertise during, if our goal is to cost efficient with TCPM? (1 point)

f.) Consider your calculations and what each of the figures tell you. Which event would you suggest advertising on? Be sure to explain in detail your rationale for your selection. (2 points)

Provide a VRIO of JP Morgan Chase. What is the strategic implications of this analysis?

In our textbook, we learn that Disney has acquired several companies throughout the years including Marvel for $4 billion in 2009. One main advantage that this acquisition allowed Disney to do is increase the differentiation in their product offerings. They were able to add and entire line of superheroes to the Disney character family, which also allowed to add Marvel character theme park rides, toys, and other merchandise. Not only did this benefit Disney, but the acquisition also added value to Marvel. "Because of economies of scope and economies of scale, Marvel is becoming more valuable inside Disney than as a standalone enterprise" (Rothaermel).

Our question for you is, besides being able to increase their product offerings, what other benefits do you think this acquisition brought to Disney as a company?

Jose Martinez of El Paso has developed a polished stainless steel tortilla machine that makes it a​ "showpiece" for display in Mexican restaurants. His forecast of capacity and demand​ follows:

Subcontracting: 90 units available over the 5-month period

Beginning inventory: 0 units

Ending inventory required: 10 units

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Costs:

Regular-time cost per unit: $80

Overtime cost per unit: $125

Subcontract cost per unit: $132

Inventory holding cost per unit per month: $2

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Assume that backorders are not permitted.

Using the transportation​ method, the total cost of the optimal plan is ​$__ (enter your response as a whole​ number).

1) Locate an article about a subject that is of interest to you. It could pertain to a career issue, an academic issue, or a life issue. 2) Analyze the article and identify the audience the author intended to read it, as well as the situation that might have influenced its writing. 3) Evaluate the quality of the writing; propose how the author might have revised or proofread the the article to make it more readable and appropriate for the intended audience. 4) Share with your peers your response to the ideas expressed in the article. Do you agree? Disagree? Why? Why not?

Marketers typically do their research to determine what will best appeal to consumers. Many brands are created with the results of this research in mind. Over the years, many famous brands have been repositioned to reflect changes in customer preferences.

Topic: Product Brands

Using the Library for your research, provide several examples of brands that have recently repositioned themselves. Then explain how they accomplished this task and discuss the following:

• Do you think the brands accomplished a successful repositioning strategy? Why or why not?

1)How does a company view its prices and the competitor’s prices?

2)What does a lower price mean to the consumer?

Marketing class

1. Which 4 were the worst ideas? & Why? Crystal Pepsi, Ben-Gay Asprin, XFL United States Football League, Coca Cola Blak, Law Enforcement Bikes, Microsoft WebTV Plus, Pepsi AM, Maxwell House Brewed Coffee, Coca Cola Coke, & Frito Lay

2. Assess the possibilities of success from some relatively new products. This is not based on whether you like the product or not, its your assessment as to whether it can be successful and what needs to happen to ensure that it is successful.  In your write up, include specific target market(s).You are assessing 3 of them.

(Nair for Men), (Blk Water) & (True Lemon)

The most interesting concept I need to learn more about is Fallacies the formal and informal

Provide a value chain analysis of JP Morgan Chase. What is the strategic implications of this analysis?

# Marketing Cource

• Describe to what degree and in what specific ways each of the six components of the ‘macro-environment’ is likely to impact the sales of the product/service you have selected. Be as specific as possible in your description of the likely impact in each instance.

Guidance: For each of the six categories of forces, students should identify the major trends that are most likely to have a positive or negative impact on the success of their product. Students must show how development of the marketing strategy for the chosen idea/product might have to be configured in order to fully leverage or minimize the impact of the particular trend identified. A net assessment of the impact (i.e., whether ‘positive’ or ‘negative’) should conclude the treatment of each category.

• Which are the competitive products? How would you differentiate yours?

Your team is wanting to expand, and the organization is positioned to be successful. However, implementation is going to be important to the overall success. Therefore, your team will need to plan for implementation. You have been asked to provide a road map for the executive team on how to implement this growth.  

When Medicare was created in 1965, payment administration was assigned to Blue Cross and Blue Shield entities. Which form of delegated governance does this exemplify?

The viewpoint that government regulations are instituted to help the public is called the ____.

Which statement regarding the future of Medicare is true?

After the U.S. Supreme Court's 2012 decision regarding the Affordable Care Act, the Republican governors involved ____.

How does economies of scale effects in an industry serve as a barrier to entry? Discuss both supply-side and demand-side economies of scale. Besides explaining what the barrier means, explain how a potential new entrant specifically is going to be at a disadvantage.

b. For a potential new entrant (i.e., a client who hired you for consulting advice) who faces this barrier, what is one viable option for it to consider should it still want to enter the car rental industry (as we discussed in the lecture), be competitive, and not accept below-normal performance? Give this client a game plan.