Question

Multiple –Choice: Choose the letter that best fits the statements provided.

1. Mabuhay class passengers of a leading airline provide them with a fully carpeted check in counter, stay in an exclusive waiting lounge and get first priority to board and to deplane.This is a c;lear segmentation based on:

1. Need segmentation
2. Behavioristic segmentation
3. Demographic segmentation
4. Geographic segmentation

2. Which of the following brand of bathsoap targets the fragrance segment of women in their prime years who wants to achieve younger looking or youthful skin need.

1. Ivory mild soap
2. Heno de Pravia
3. Olay Beauty bar
4. Safeguard germicidal soap

3. When the company subdivide the market on the basis of attitudes that relates to social issues, personal interest and specific product attributes that suits to their individuality, this is what type segmentation?

1. Psychographic segmentation
2. Geographic segmentation
3. Behavioristic segmentation
4. Demographic segmentation

4. It pertains to the plan that links the new development process with the objectives of the marketing department, the business and the competition. This can be:

1. Product
2. New to the world
3. New Product strategy
4. Innovative product

Answer 1

1)Behavioristic segmentation

Behavioral segmentation is the process segmenting customers based on the behaviors they express. These behaviors include the types of products and content they consume.This segmentation is based on customer loyalty,customer status,purchasing behaviour,buying pattern.

2)Heno de Pravia

It is a beauty soap made in spain and comes under luxury soap category.It's come under a category of beauty products as and has been positioned like that

3)Psychographic segmentation

Psychographic segmentation is a method of bifurcating customers or a method of market segmentation based on shared personality traits, beliefs, values, attitudes, interests, and lifestyles and other factors.

4)new product Strategy

New product strategy always involves plan that links the new development process with the objectives of the marketing department, the business and the competition.It also develop strategies to improve existing product.Hence in order to improve also one need information about thr development process,business and market.