In the view of a consumer, discuss what is a good quality surgical mask in term of FIVE “Product Quality Dimensions”?

You have now had experience with each aspect of the strategic analysis process from conducting an external and internal environment scan of current strategies, assessing a firm's current strategy and environment, determining goals for future performance, and recommending strategic alternatives. What, in your opinion, are the strengths of strategic analysis? What are its weaknesses? Do the weaknesses outweigh the strengths of this analytical approach? Explain.

QUESTION 31

1. Which of these is a common variable used to segment both business-to-business and business-to-consumer markets?

   	a.	demographic
   	b.	behavioristic
   	c.	buyer psychographics
   	d.	geographic

2 points   

QUESTION 32

1. This retailer has developed an interesting approach to the Price & Quality positioning base, presenting the company as an 'upscale discounter.'

   	a.	Macys
   	b.	Walmart
   	c.	Costco
   	d.	Target

2 points   

QUESTION 33

1. Of the four major approaches to gathering primary research data, ethnographic research is a subset of this one.

   	a.	surveys
   	b.	experimentation
   	c.	observation
   	d.	focus groups

2 points   

QUESTION 34

1. Which of the following is NOT a function of a firm's supply chain?

   	a.	inventory
   	b.	make
   	c.	deliver
   	d.	source

2 points   

QUESTION 35

1. Retail ownership takes one of three forms. Which of the following is NOT one of those forms?

   	a.	franchise
   	b.	independent retailer
   	c.	joint-venture
   	d.	chain store

2 points   

QUESTION 36

1. You've developed a concept for a new television commercial for your product and prepared a 'storyboard' that shows the characters and the narrative. You want the reaction of a small pen of members of your target market. The most appropriate methodology for gathering this primary data would be what?

   	a.	observation
   	b.	focus group
   	c.	experimentation
   	d.	survey

2 points   

QUESTION 37

1. You want to test different versions of a landing page on your website. Every-other-viewer sees a different version of a landing page and you monitor which version results in the higher level of sales. This is an example of which primary research approach?

   	a.	focus group
   	b.	survey
   	c.	experimentation
   	d.	observation

2 points   

QUESTION 38

1. Which stage of the product life cycle is the only one when you would ordinarily expect a company to be operating at a loss?

   	a.	growth
   	b.	decline
   	c.	introduction
   	d.	maturity

2 points   

QUESTION 39

1. Nike, Apple and Coca-Cola are all examples of which type of brand?

   	a.	manufacturer brand
   	b.	private label brand
   	c.	distributor brand
   	d.	store brand

2 points   

QUESTION 40

1. This targeting strategy is appropriate for niche marketers.

   	a.	multi-segment
   	b.	behavioral
   	c.	concentrated
   	d.	undifferentiated

1. Which element of the retail marketing mix relates to atmospherics?

   	a.	product
   	b.	presentation
   	c.	price
   	d.	personnel
   	e.	promotion
   	f.	place

QUESTION 12

1. Which is the only gap in the gap model of service delivery where the gap can have either a positive or negative outcome?

   	a.	Gap 1
   	b.	Gap 2
   	c.	Gap 3
   	d.	Gap 4
   	e.	Gap 5

QUESTION 13

1. A third-party logistics company (3PL) would be classified as what?

   	a.	a product provider
   	b.	a service provider
   	c.	neither a product nor a service provider
   	d.	they could be either

QUESTION 14

1. Because of the pressure to serve the maximum number of people possible, nonprofit organizations often adopt this targeting strategy by default.

   	a.	user
   	b.	niche
   	c.	multi-segment
   	d.	undifferentiated

QUESTION 15

1. This characteristic of service organizations helps explain why airlines and hotels often utilize dynamic pricing models.

   	a.	inseparability of production and consumption
   	b.	perishability
   	c.	intangibility
   	d.	heterogeneity

QUESTION 16

1. Coca-Cola has offered a range of options for Coke, including Vanilla Coke and Cherry Coke. While these two are still available, they recently introduced new Cherry-Vanilla Coke. This is an example of what?

   	a.	product line contraction
   	b.	re-branding
   	c.	product line extension
   	d.	product modification

QUESTION 17

1. Which function of a channel intermediary relates most closely to providing financing to retailers?

   	a.	logistical
   	b.	consulting
   	c.	transactional
   	d.	facilitating

QUESTION 18

1. Of the five dimensions on which customers evaluate the quality of a service, this one relates to quickly responding to customer inquiries, often on a 24/7 basis.

   	a.	assurance
   	b.	reliability
   	c.	responsiveness
   	d.	tangibles
   	e.	empathy

QUESTION 19

1. What is one of the primary reasons firms increase the width of their product mix?

   	a.	market penetration
   	b.	reduce risk
   	c.	offer more options to their target market
   	d.	achieve advertising economies

QUESTION 20

1. This is one of the more important, if not the most important, metric to measure retail success.

   	a.	employee productivity
   	b.	year-to-year same store sales
   	c.	atmospherics
   	d.	contribution per square foot

Hire-a-Car System rents three types of cars at two different locations. The profit made per day for each car type and company at the two locations is listed below:

The management forecasts the demand per day by car type. A linear programming model developed to maximize profit is used to determine how many reservations to accept for each type of car. The demand forecast for a particular day is 125 rentals for Type 1 cars, 55 rentals for Type 2 cars, and 40 rentals for Type 3 cars. The company has 100 cars in location A and 120 cars in location B.

Use linear programming to determine how many reservations to accept for each car type and how the reservations should be allocated to the different locations. Is the demand for any car type not satisfied? Explain.

The following data shows the quarterly profit (in thousands of dollars) made by a particular company in the past 3 years.

a. Use α = 0.3 to compute the exponential smoothing values for the time series. Compute MSE and the forecast of profit (in $1000s) for the next quarter.

A soft drink manufacturing company has 3 factories set up one in each of the three cities - Orland, Tampa, and Port St. Lucie and it supplies the produced soft drink bottles to 3 warehouses located in the city of Miami. The associated per-unit transportation cost table is provided below:

The factory at Orlando has a capacity of 15,000 units.

The factory at Tampa has a capacity of 18,000 units.

The factory at Port St. Lucie has a capacity of 8,000 units.

The requirements of the warehouses are:

1. Determine how much of the company’s production should be shipped from each factory to each warehouse in order to minimize the total transportation cost?

Does Home depot  firm have any particular ethical considerations or worries that may impact teams?

What are the key concepts relating to Project Management presented in Goldratt's "Critical Chain"?

"Corporate social responsibility is a hard-edged business decision. Not because it is a nice thing to do or because people are forcing us to do it…. Because it is good for our business”

With reference to the above, critically discuss the business case for corporate social responsibility (CSR) and environmentally sustainable business practices ?

what is the background and history of Johnson & Johnson company?

Reality Selling Today Video Case Problem Alex Homer, featured at the beginning of this chapter, works as a professional clothier for the Tom James Company (www.tomjames.com). Alex sells a comprehensive collection of high-quality attire: formal (black tie/tuxedo), business (suits), business casual (sport coats, slacks, etc.), and weekend (jeans, sport shirts, shorts, khakis, etc.). His clients are typically gentlemen and ladies who do not have time to go to the store, dislike the idea of store shopping, or have fit characteristics that present challenges for purchasing clothing “off-the-peg.” For Alex, it is important to call on existing customers as well as prospects and to be aware of the different approaches used in each type of sales call. Typically, prior to visiting with an existing customer, he puts together clothing ideas for the season that make sense for the client based on how she/he dresses and how much her/his closet is lacking in a particular area (such as shirts or slacks). For new prospects, Alex contacts them by telephone. Realizing that cold-calling is an antiquated way of building a long-standing and fruitful sales career, the Tom James Company emphasizes the importance of referrals to build a business. Referrals tend to be easier to contact by phone and they typically purchase more in-person, due to the strength of the referrer’s name. All-in-all, referrals remove many obstacles to turning a person who is completely unaware of one’s business into a client. According to Alex, the biggest challenge in his business is getting in front of people. This challenge stems from many possible sources: lack of time for the prospect, perceived price/value imbalance, lack of experience in in-office clothing shopping, and being perceived as a “suit” company rather than an all-inclusive clothing provider. Especially for repeat clients, who represent 80 percent of the company’s annual business, Alex Homer describes solid call preparation as key for successful selling. If the salesperson is unprepared and shows up in the client’s office with bag-in-hand and a “what-are-you-buyingtoday?” attitude, clients can sense this and become frustrated. They understand that professional clothiers provide a service and expect them to be prepared as a partner/problem solver regarding their wardrobes. As Alex puts it, “Stores provide clothing. Tom James provides a service.” When it comes to understanding the needs of a prospect, Alex follows a certain sales process: He first asks his clients what is most important to them when they go clothing shopping. For most of his clients, it is one of four things: price, quality, fit, and trend-sensitivity. Based on that, he determines what clothing the client wears during the vital parts of their business (client meetings, board meetings, trial, close-the-sale presentations, speaking engagements, and so forth). Then he asks how they would evaluate their closet (excellent, good, fair, or poor). Finally, if applicable, he finds out what it would take to make a slight improvement in their closet. (See the chapter opener on page 4 and Reality Selling Today Role-Play 1 in Appendix 1 on page 387 for more information.)

Questions

1. Does it appear that Tom James and Alex Homer have a personal selling philosophy like that described in this chapter? Provide examples that support each of the three prescriptions.

2. Put yourself in the position of Alex Homer. What might be the most rewarding and the most adverse aspects of his sales job?

3. Describe how Alex uses personal selling skills in utilizing existing knowledge and gathering new information from the customer in order to advance the sales process.

4. Discuss different ways in which Alex can actively generate good customer referrals. 5. What skills are particularly important for Alex’s sales job? Which of the four major sources of sales training outlined in this chapter would you recommend for acquiring those skills?

Discuss the COVID-19 human resources challenges faced by the business across the world ?

Goop Inc. needs to order a raw material to make a special polymer. The demand for the polymer is forecasted to be normally distributed with a mean of 200 gallons and a standard deviation of 100 gallons. Goop sells the polymer for $28 per gallon. Goop purchases raw material for $10 per gallon and must spend $8 per gallon to dispose of all unused raw material due to government regulations. (One gallon of raw material yields one gallon of polymer.) If demand is more than Goop can make, then Goop sells only what it has made and the rest of the demand is lost.

A) How many gallons should Goop purchase to maximize its expected profit?

B) Suppose Goop purchases 100 gallons of raw material. What is the probability that it will run out of raw material?

C) Suppose Goop purchases 325 gallons of raw material. What are the expected sales (in gallons)?

D) Suppose Goop purchases 375 gallons of raw material. How much should it expect to spend on disposal costs (in dollars)?

E) Suppose Goop wants to ensure that there is a 94 percent probability that it will be able to satisfy its customers' entire demand. How many gallons of the raw material should it purchase?

The expected role and direction of education quality after IR 4.0

note:

- minimum of 200 words

- please don't copy-paste from websites

- please write by your own words