The Information Technology department notifies you that there has been evidence of unusual behavior from a privileged user's account, in this case the Chief Financial Officer (CFO). The CFO indicates that they had received an email from a close friend with an attachment, clicked on a link, but it turned out to be junk and they ignored it. IT began their initial investigation immediately, and found that the email was likely a successful spear fishing attempt, from a similar but slightly different email address that mirrored the information of the friend's account.. What actions do you recommend be taken to contain this incident, and return to normal operations? Additionally, what steps should be taken to gather evidence during this procedure, in case it is later determined that you need to contact authorities? (the course is called cybersecurity management)

ANSWER THE FOLLOWING BASED ON THE BRAND "APPLE"

1. Situational Influences
   1. Suggest ways to measure based on your product/company
      1. I.E. if utilizing a focus group or survey – provide an example of 5-10 questions you’d ask
   2. Problem recognition – highlight what your product will ‘fix’ for the consumer, and why?

For the environmental influences (e.g Technological factors, Social factor, etc.) what is the differences between B2B and B2C in buying a product in Hewleet-Packard (HP)?

Facts: The Venetian approved a credit line of $500,000 to Nehme. One day, while gambling at the Venetian, Nehme signed a casino marker for $500,000 payable to the Venetian. Nehme exchanged the marker for chips and lost all $500,000 worth of chips playing blackjack. Nehme then left the Venetian with the marker outstanding. The Venetian presented the $500,000 marker to Bank of America, the bank specified on the marker, but the marker was returned for insufficient funds. The Venetian sued Nehme for failure to pay a negotiable instrument.

Issue: Is the Venetian’s casino marker signed by Nehme a negotiable instrument under the Nevada Uniform Commercial Code? If not, why not? If it is, why is it a Negotiable Instrument?

Assuming it is a Negotiable Instrument, even if you do not believe it is one, what arguments can the Venetian use to enforce the Negotiable Instrument?

Should manufacturers have a responsibility to take back their products after their useful consumer life?how might life cycle responsibility change the way products are designed, manufactured, and sold?

The goal of this assignment is to demonstrate your ability to understand the basics of simple queueing models as solved using a simulation approach:

1. National Bank (see previous problem) is considering adding a second teller to the lunch-time situation to alleviate congestion. If the second teller is added, find the following:
   1. The average teller utilization
   2. The average number of customers in line
   3. The average time a customer waits before it seeing the teller
   4. The average time a customer spends in the service system

Please remember to answer using a simulation approach:

** For each problem, you should run at least 10 iterations of 50 simulations to ensure your results are correct. You can report the answers as the aggregation of your trials.

The goal of this assignment is to demonstrate your ability to understand the basics of simple queueing models as solved using a simulation approach:

1. National Bank currently employs a single teller to assist customers over their lunch breaks. The typical arrival rate of customers is 11 people per hour where the teller can service people at a rate of 12 customers per hour. Assuming the standard assumptions of queuing models are met, find the following:
   1. The utilization of the teller
   2. The average number of customers in line
   3. The average time a customer waits before it seeing the teller
   4. The average time a customer spends in the service system

Please remember to answer using a simulation approach

** For each problem, you should run at least 10 iterations of 50 simulations to ensure your results are correct. You can report the answers as the aggregation of your trials.

Case Study

Will Saleh and Sons Nursery Company, Al Kharj overcome prevailing business turbulence?

Mr Saleh is the owner and Chief Executive Officer (CEO) of a family owned and operated business established in 1990. His business operated under the name of Saleh and Sons Nursery Company and based in Al Kharj, Kingdom of Saudi Arabia (KSA). The company’s net worth is SAR 5 million. Their nursery is situated 40 Km away from Al Kharj which is managed by two of his sons. The nursery specializes in cultivating a variety of seasonal and perennial plants both indoor and outdoor and engaged in transplanting, budding, and grafting. Elder son Rakan manages outdoor plant business while younger one Salim manages the indoor plant business. In addition to nursery operations, the company also deals in other floriculture commodities related to seeds, soil, fertilizers, gardening tools, garden decorative etc.

The company is renowned and reputed in Al Kharj and adjoining cities since it has been in business for the last 30 years. It has 20% market share in the region. The Fresh Plant Company and Friends plant company are its two main rivals who operate out of Riyadh. Both hold a market share of 30% and 25% respectively. Remaining market is shared between big retail stores and unorganized businesses. However, Saleh has a competitive advantage of being local in Al Kharj region by catering to the needs of his customers by providing bespoke and consultative customer service. In spite of this advantage, their business is witnessing sluggish growth patterns over the past 5 years owing to the presence of new big retail stores who also stock indoor plants. Often these stores sell these plants at heavily discounted prices even below the cost prices that directly impacted Saleh’s business with decreasing sales and depleting profits. Nursery business annually growth rate is 15% due to awareness of the advantage of being green by community at large.

The company opened its first retail store (1990) in the Al Kharj city center near the main vegetable market which is a very popular and strategic located. The second store was opened up a decade ago along Riyadh road, Al Kharj due to recent economic developments in the region. Considering business scalability and expansion, Saleh shown interest in his sons to open up a Flower and Boutique store noticing a shift in consumer buying behavior in gifting from chocolates to flowers. Rakan is computer engineer proposed to open an online store and invest in building an e-commerce platform. On other hand Salim is a business management graduate, he proposed to reposition their products categories and diversify their business into gardening and landscaping since there is no other company offering such types of services in Al Kharj. Whereas Saleh intends to scale up and expand its business operations by opening new retail stores in nearby cities of Dilam, Hota Bin Tamimi ,Riyadh etc.

Saleh stands on a cross road, he wanted to convene a meeting with his sons and the company top management in order to discuss business scalability and expansion strategies from 2020 and beyond especially with Pandemic crisis.

Questions

Q1. Analysis of at least five micro(actors) and five macro(factors) environment factors affecting Saleh and Sons Nursery Company business in current situation. (

Q2. You are the company marketing head, propose viable five new business development plans with strategies to the top management.

Q3. Saleh intends to make policies in Corporate Social Responsibility (CSR) coupled with social marketing. Frame five plans with strategies can be devised to community engagement for this initiative?   

what responsibility do manufacturers have in the design and use of harmful products?

Do robo-advisors offer a good “value proposition”? In other words…

What do you pay them for their services? What are those services? How customized/specialized are they? Is there a better alternative, and if so, what is it, and why is it better?

Which of the following characteristics makes it easier to measure the quality of a service, relative to that of a product or facilitating good?

Select one:

A. Service portions are abstract, rather than concrete

B. Service portions are transient, rather than permanent

C. Service portions are psychological, rather than physical

D. None of the above characteristics make it easier to measure service quality

Among the best-known companies that use customer satisfaction surveys to evaluate service quality in various industries is:

Select one:

A. J.D. Power and Associates

B. McDonald’s

C. American Express

D. Alaska Airlines

Service defections are important in process control for services because:

Select one:

A. No advertising is necessary to get the business of long-term customers

B. They are equally important to organizations that produce tangible outputs

C. A customer who takes their business elsewhere is analogous to a product defect

D. Long-time customers are more likely to purchase additional products

One of the most common errors when monitoring data is to gather information that has little or no probability of changing significantly from one collection period to the next.

Select one:

True

False

There are five stages of effectiveness in terms of the role their operations play in terms of strategic business objectives.

Select one:

True

False

Departments within a stage 2 organization may exhibit a stage 3 orientation, thereby upgrading the organization to a stage 3 categorization.

Select one:

True

False

The balanced scorecard approach relies not only on financial performance measures, but includes customers, internal business processes, and organizational learning and growth.

Select one:

True

False

Benchmarking is a process that helps compare a company against its competitors on a variety of relevant indicators.

Select one:

True

False