The incredible growth of smartphones and the ability of social
networks to keep users engaged means the amount of time users spend
on social sites is significant. It is increasingly simpler for
businesses to connect with people and vice-versa.
In a post-Covid world this has become even more important and
relevant, in order to abide by social restrictions.
As a result, across industries, social media has become an
essential component of any business strategy - either because of
digital marketing or new customer service communication channels.
Social media has its impact on the way most organizations run - the
strategic direction taken by senior managers, the daily decisions
staff make, the changing revenue models offered by social and
mobile platforms, and the partnerships technology teams have to
develop in order to facilitate the consumption of
content.
While face-to-face discussions offer intrinsic benefits and can
never be fully replaced, sometimes it is just not practical as work
teams may be spread across multiple locations. Besides, in a
post-Covid world it has also become an imperative to conduct
business virtually while most staff work from home.
Below are some apps that can be employed for internal and external
communication:
- Slack is a team messaging tool brings all types of
communication together seamlessly, eliminating the need for long
email threads and links. Team conversations can be organized into
open or private channels. The app further integrates with all
social media platforms.
- Dropbox offers cloud storage and file synchronization, and can
house documents, photos and videos. The team can access this
material from anywhere, as the material will automatically show up
on all synched devices, as well as the Dropbox website and is
particularly helpful for sharing large files and backups.
- Google Drive is a file storage and synchronization service that
allows users to store files in the cloud, share files and edit
documents, spreadsheets, presentations photos and audio files.
Users can write and edit on the same document, at the same time,
with chat and comment features. All changes are automatically
saved. Users can access the documents anywhere, at any time, from
multiple devices.
- Skype is a pioneering videoconferencing tool used by a vast
majority on a daily basis to network with colleagues and connect to
their loved ones. Skype can also be used for group chats. Photos
and files of all sizes can be transmitted using the tool. The app
supports instant messaging, texts and emojis and has a translator
feature.
- Zoom is an online video conferencing service that allows users
to pull in up to 50 HD video streams at the same time. It offers
video, audio and screen sharing, as well as group messaging, on all
sorts of devices.
Telecommuting situations, where the first meeting takes place
over email, and you never meet in person, is increasingly becoming
a reality and also a necessity in a post-Covid world.
As a result the first email has to provide a concise and accurate
description of yourself and the purpose of the interaction and the
subsequent emails must build upon these. Although not easy to form
a professional relationship over email, this is increasingly
becoming a necessity in today's world. The impact of this could be
that the relationship would be measured in strictly professional
terms based on the outcome delivered and inter-personal aspects
would become less important.
Although difficult to really know a person or a company through
one Skype interview, virtual interviews are increasingly becoming
unavoidable and can be planned so as to maximize the
benefits.
Below are some tips to prepare for such an interview:
- Treat it exactly like any other interview, including dressing
professionally from head to toe. Also dress in video friendly
clothing by avoiding stripes and choosing shades that are neutral
or pale.
- Do a test run at least 24 hours ahead so there is an
opportunity to fix any technical issues that might arise. Also play
around with everything beforehand so that you are completely
prepared at interview time. Especially tweak the Skype audio ahead
of time to make sure you can both hear and be heard without
difficulty.
- Set your camera’s viewing angle such that you’re looking
straight at it, not down at it. This will help to give you a more
natural look. Also maintain eye contact with the camera as much as
possible, to give the illusion that you are making eye contact with
the interviewer. Keep the eye contact natural and remember to
smile.
- Set yourself up in an area with good light and a pleasing
background, preferably a home office. A home office setting would
also ensure that you are completely focused.
- Desktops and laptop computers are preferable to a mobile phone,
as these generally have superior audio and camera capabilities. It
is better to close all other applications on your computer. If you
have to use your cellphone, place it on a solid, steady
surface.
- A benefit of having a Skype interview is that you can keep a
copy of your resume handy and have a cheat sheet so that you don't
have to memorize everything you want to mention. During the
interview stop every once in awhile and make sure your interviewer
is engaged in what you are saying.