Questions
External forces may impose change on an organization. Does Toyota view change from a static point...

External forces may impose change on an organization. Does Toyota view change from a static point of view, such as that of Lewin, or from a dynamic perspective?

In: Operations Management

Toyota representatives were impressed with the manufacturing system at the U.S. Ford auto plant, but a...

Toyota representatives were impressed with the manufacturing system at the U.S. Ford auto plant, but a trip to the grocery store was what actually spurred the change in the Toyota manufacturing process. The resulting just-in-time inventory system satisfied which of the four pressures for organizational change at Toyota?

In: Operations Management

Please discuss the role of the federal government in the regulation and guidelines for healthcare organizations...

Please discuss the role of the federal government in the regulation and guidelines for healthcare organizations related to discharge planning. What impact does discharge planning have on the patient? The provider? The healthcare organization? In your own research, provide an example of a situation where discharge planning was not in accordance with legal or regulatory guidelines and resulted in negative consequences of the patient, provider, or healthcare organization.

Please cite all your resources and provide a detailed reference page.

In: Operations Management

2. In February 2020, Dr. Sarah Smiley (a dentist) celebrated her 20th wedding anniversary by going...

2. In February 2020, Dr. Sarah Smiley (a dentist) celebrated her 20th wedding anniversary by going on a romantic vacation in Italy. Dr. Smiley operates her practice through a professional corporation, Smiley Dental Professional Corporation. In February knowledge as to how Covid-19 virus transmitted was very limited and the government did not require travelers to self-isolate. On February 14, 2020, three members of the Zhao family had sequential appointments with Dr. Smiley. Two members of the family met with Dr. Smiley. The other family member met only with the dental hygienist. About ten days after the dental appointment all members of the Zhao family tested positive for Covid-19. Mr. Zhao, the eldest family member, died about ten days later. Mr. Zhao had for his entire life suffered from a bad case of asthma. Dr. Smiley tested positive for Covid-19 at around this time but never became ill. The Zhao family feel that their situation was directly caused by Dr. Smiley and would like to sue for what they feel is a form of wrongful death. They request you, Jamie, to explain what the nature of the claim against the dentist is and what they would have to prove. They ask what you anticipate would be the problem they may face as plaintiffs (e.g. legal elements that may be difficult to prove). They also ask if the fact that Dr. Smiley operates through a professional corporation means that she has no personal liability. Please explain.

In: Operations Management

How do you think an employer's compensation system should support its overall business strategy? In other...

How do you think an employer's compensation system should support its overall business strategy? In other words, how do the elements of the system a company uses to compensate its employees need to relate to the attainment of its strategic business goals? Should compensation systems be different from one organization to another based on what they are trying to accomplish in order to be successful?

In: Operations Management

Explain the importance of variation to health care organizations and answer the following questions. 1. What...

Explain the importance of variation to health care organizations and answer the following questions. 1. What might be the key processes for health care organizations? 2. What are the potential common causes of variation that would have an impact on the key processes of health care organizations? 3. What special causes might be more important than the others? 4. How might health care organizations’ business environment be dynamic and change over time?

In: Operations Management

Having trouble finding a good technique from Operations and Supply Chain Management 14e to write about....

Having trouble finding a good technique from Operations and Supply Chain Management 14e to write about.

This assignment is designed to provide you and the other students with a better appreciation for the “real world” use of the techniques we are studying this term.

You will be expected to research and find an article that provides a “real world” application of one of the techniques that we are studying. A list of references can be found in the various bibliographies at the end of each chapter.   Journals would be a good source for an article. Some journals are Supply Chain Management Review, Production and Inventory Management, Journal of Operations Management, Informs, Interfaces, and Business Forecasting.

In: Operations Management

Describe the situation of the Chinese and Japanese Americans in terms of prejudice and discrimination, acculturation,...

Describe the situation of the Chinese and Japanese Americans in terms of prejudice and discrimination, acculturation, and integration. Are these groups truly "success stories""? How? What factors or experiences might account for this "success"? Are all Asian American groups equally successful? Describe the important variations from group to group. compare the integration and level of equality of these groups with other American racial minorities. How would you explain the differences? Are the concepts of the Noel and Blauner hypothesis helpful? Why or why not?

In: Operations Management

Pick a competitive business-level strategy as discussed in Porter’s generic strategy typology. Using a firm with...

Pick a competitive business-level strategy as discussed in Porter’s generic strategy typology. Using a firm with which you are familiar, (a) Describe the strategy in detail, along with its advantages and risks, and (b) discuss how this strategy can help a firm to mitigate each of the five forces in an industry and allow a firm to earn above-average returns in spite of strong competitive forces.

(any firm or company can be used)

In: Operations Management

TOPIC: A NEW CYBERSECURITY COMPANY (Virus removel) Promotion: Integrated Marketing Communications Strategy Use the template below...

TOPIC: A NEW CYBERSECURITY COMPANY (Virus removel)

Promotion: Integrated Marketing Communications Strategy

Use the template below to lay out your design for a marketing campaign aimed at your target segment.

  • Approach: How will you achieve your goal? What promotional or engagement strategies will you use? Think creatively about campaigns you’ve seen for companies or brands that have caught your attention, and how your campaign will make an impact on your target audience. Will your campaign influence? Engage? Educate? Nurture? Build awareness? Etc. Example: Use email marketing, social media and a sales promotion (prize drawing at conference) to encourage veteran attendees to post online about their experiences and plans for attending the user conference using the event hashtag. Use these testimonials to amplify dialogue about the conference (via social media), build awareness (via email marketing, Web site and targeted digital advertising) and convince peers they should attend.
  • Goal: In consideration of the of your previous analysis, you need to identify at least one goal for the campaign. What is the goal you want to achieve with the marketing campaign? Make sure your goal is S.M.A.R.T. (specific, measurable, attainable, realistic, and timed.) Example: Audience: HR professionals who are casual and powerusers of Chumber systems - Increase event registration by 20% by the start date of the annual user conference.
  • Messages: Identify the primary message for your campaign. Be sure to include a call to action that helps to achieve your goal. Remember that messages should align reinforce your positioning statement.

Example:

  • Primary Message: The annual user conference provides phenomenal value for training, professional development, peer networking and learning how to get the most out of your investment.
  • Message Pillar: This conference welcomes you into a dynamic, well-connected and highly competent professional community.
  • Proof Point: Veteran attendees return year after year because it is recharges their skills, knowledge and professional networks.
  • Call to Action: Register online today.

Promotional Mix and IMC Tools

Identify the key marketing communication methods and specific IMC tools you will use in your marketing campaign and how will you use each of the tools. Look for ways tools can build on each other: advertising, direct marketing, public relations, digital marketing, guerrilla marketing, personal selling, sales promotion.

Example:

Digital Marketing

  • Web site: Add testimonials from prior attendees, event hashtag, rolling hashtag Tweets box, social media buttons to make registration easy to share via social media

Direct Marketing

  • Email marketing: Reach out to prior year’s attendees who are already registered. Ask them to post about plans to attend upcoming conference. Conduct email campaign with target audience list to generate awareness, interest, desire to attend conference.

Sales Promotion + Digital Marketing

  • Contest/giveaway: Offer giveaway where Facebook, Twitter and LinkedIn posts trigger entries in a “conference evangelist” contest/giveaway to take place at conference opening session, one entry per social media tool per day

Sales Alignment

At what point(s) in the sales process (or sales funnel) does this campaign operate? Sales process stages are: 1) generate leads; 2) build relationships/discover needs; 3) present solution/resolve concerns; 4) close the sale; 5) monitor and follow up. How does your campaign support sales activity?

Measurement (KPIs—Key Performance Indicators)

How will you know your campaign is successful? How will you measure the success of the campaign? Select 3-6 KPIs (key performance indicators) that you will measure. Briefly explain why each KPI you select will be a good indicator of whether your campaign is successful.

Examples of KPIs:

  • Total sales/revenue
  • New/incremental sales
  • Number of qualified leads generated
  • Net Promoter Scores
  • Web site unique visitors
  • Number of registrations/sign-ups
  • Impressions – views of content
  • CTR – click through rate
  • Engagement – comments, likes, shares, pageviews, video views
  • Followers – social media (Facebook, Twitter, LinkedIn, YouTube)
  • Awareness
  • Etc

Risk Factors

Contingency plans and risk management: You should consider the possible risks to your business and make contingency plans to address them. You note some possible risks under the

“weakness” and “threats” sections of your SWOT analysis. Identify steps you can take to either reduce risks or work around them if they occur.

Executive Summary

Do this section last. This short summary should provide a holistic overview of your marketing plan. All of this information is covered in more detail in the rest of the marketing plan. For the Executive Summary, provide a clear, concise overview of the following points:

Company Description

Briefly description the organization and offerings (products and/or services) your marketing plan focuses on, and the problem(s) they solve.

Target Segment

Identify and briefly describe your target segment.

Competitive Advantage

Explain your organization’s competitive advantage.

Positioning Statement

Provide the positioning statement your marketing plan will apply.

Marketing Plan Objectives

List the objectives of marketing plan: What will it accomplish? Be as specific as possible: anticipated increase in sales, profits, market share, etc.

In: Operations Management

Discuss the relative importance of the marketing research report to other stages in the marketing research...

Discuss the relative importance of the marketing research report to other stages in the marketing research process?

In: Operations Management

Why would UnderArmour want to be sure that consumers can clearly see different. models as well...

Why would UnderArmour want to be sure that consumers can clearly see different. models as well as its mission and guarantee on the brand’s website? Justify your answer with relevant theories and concepts. about 1000words

In: Operations Management

Mr. Beridon received your requests for information and returned data which you have compiled in an...

Mr. Beridon received your requests for information and returned data which you have compiled in an Microsoft® Excel® spreadsheet (see document template). He also said, "We grow sod and trees at Jeemp Farms. We sell the sod mainly to home builders in the area, although we sell to some individuals who are purchasing square footages to re-sod their yard. Many home builders will purchase to sod an entire subdivision. They then may come back to us to purchase trees for the yards. It really is a package deal. For builders like that, we are a one-stop-shop. In most cases, however, we sell the trees to orchards and some individuals. The purchaser is responsible for all shipping costs related to their product."

    "Our production process is different for each product. For sod, we plant the seed, irrigate, cut, and roll the sod and then transport it. For the trees, we plant the root stock, graft the tree, water until a particular maturity and then dig it up and sell it. We inspect the plants as needed to make sure we are producing a quality product that is disease-free."

    "We have delayed purchasing some machinery that reduces time for the planting of the trees because it is a large up-front cost and we don't want to have a huge outlay of cash if our profits keep going down."

    "The grass does not require as much irrigation as the trees, as it is at a lower elevation than the tree acres and is closer to the creek; it gets a lot of the run off."

    "Historically, we have always been able to sell everything we produce. Hopefully, that will continue since Houston is expanding rapidly."

- Describe other methods of analysis you could use to help you come to a decision.

- Describe any other qualitative or quantitative factors or changes to Mr. Beridon's business might be relevant to Jeemp Farms as they make the decision as to whether to use ABC and whether to cut sectors.

In: Operations Management

ABC’s production line of the Widget gadget has a fixed cost of $200,000 and the variable...

ABC’s production line of the Widget gadget has a fixed cost of $200,000 and the variable cost is $5 per unit.

a) If the company sells the first 9,000 units at a price of $20 and then sells all additional units at $17 per unit, what is the break-even point?        

b) Suppose that the company is considering outsourcing this to DEF company. If so, it will save the fixed and variable costs per unit. If the cost of outsourcing is $12 per unit, over what range would each of the production options (in-house and outsourcing) be preferred? Assume that the price per unit will remain the same whether it produces the product internally or outsources it.

c) Johndoe Company is interested in buying the Widget gadget from ABC. Johndoe Company is open to letting ABC manufacture them in-house or outsource them under certain conditions. Johndoe will only buy the outsourced if ABC reduces the selling price to $18 per unit. Also, if ABC does outsource this, Johndoe will only buy 8,000 units. On the other hand, if ABC produces the product internally, Johndoe will be willing to pay $20 per unit for all the products and Johndoe will buy 12,000 widgits. Economically, which option (produce internally or outsource) is better for ABC?   

In: Operations Management

Entrepreneurship is one of the most important parts of economics in a free-enterprise system. Why do...

Entrepreneurship is one of the most important parts of economics in a free-enterprise system. Why do you think this is so? Explain in detail

In: Operations Management