Question

The COVID-19 pandemic has caused many retailers to shut down their business, layoff their employees, and drain their bank accounts.

While some federal funding will help these businesses stay afloat, many will have to adjust to new ways of operation once the quarantines are lifted.

Several ways can be used to reframe a retailer’s business model. Form reconfiguration; Time reconfiguring; Place reconfiguring; Possession reconfiguring. Using at least three of these methods of reframing, describe how a retailer of your choice will adjust its business model to be successful in reopening.

Choose a specific retailer from one of these categories:
Theme Park; Salon; Hotel; Beauty Supply Store; Sports Bar

Answer 1

Salons have been hit severly by COVID-19. Following is a brief description of how the retailer's business model needs to be improved so as to regain strength it possessed prior to the occurence of the pandemic.

Form reconfiguration: Presently most of the salons are establishment based i.e. they are located in a specific shops where customers are required to visit to avail the salon facility. Taking into social distancing required to combat COVID-19, salons will have to supply home-service options to customers. Also, would need to create one-time one customer format to attend to those salon services which cannot be served outside the salon such as spa and other treatments.

Time reconfigurations: As the salon services would be provided to customers at their residences to avoid crowding, extending time of working or increase in working time during off office hours would be required.

Place reconfiguration: Salons would be in form of home service. And, the individual providing the services would require to visit individual customer's homes for providing the services.