• Define logistics management.
• What are the three categories of inventory costs?
• What are the objectives of JIT (just in time)? Why do some companies prefer JIT method?

• Explain the purpose of an enterprise system for a large company
• Describe three types of enterprise systems.
• What is customer lifetime value (CLV)?
• What are two challenges of legacy (old) systems?
• Why do companies migrate to enterprise systems?
• Explain the challenges of enterprise system implementation.
• Explain the three types of changes needed when an enterprise system is implemented.

• Describe some of the ways that people are using mobile devices to shop for products and services.
• What are some ways in which traditional brick-and-mortar retailers can use mobile technology to enhance a customer’s in-store shopping experience?
• List the types of mobile entertainment available to consumers.
• List some ways that travelers and travel-related businesses are using mobile technology.
• How are companies using QR codes to promote products and services to mobile consumers? Why are QR codes not as popular in the U.S. as they are in Asia and other parts of the world?
• Explain why the mobile gaming market represents such a lucrative market opportunity.

Think about the two major ethical systems in our justice system. They are deontological and teleological ethical Taken together, these systems offer conflicting guidance on how to develop policies and take ethical actions.

Respond to the following: If you could choose only one system upon which to base the criminal justice system, which would it be? Explain your reasoning. Which system/s should not be used in criminal justice policy? Why not?

Activity #1 - Defining a Brand Image

You may prepare this activity in the following formats: Word Document, PDF, or PowerPoint.

Phase one:

Research one of your favourite brands. Define their Why-How-What. (Note: Do your research! For example, read the brand's website for their mission statement)

Phase two:

Search for 6 images that visually define the brand. Be sure to match the look and feel with your value proposition. (Note: Do not select and use images that represent their logo and products)

Phase Three:

Choose a digital channel that would be appropriate for the brand to use for marketing and provide justification on why that channel would be appropriate for communicating their value proposition. Then provide a suggestion of what type of content they could create for that channel.

What is linear regression forecasting? Illustrate a calculation for this method. When would linear regression be preferred to the methods of moving average, weighted moving average, and exponential smoothing? How can one assess if there is a meaningful regression relationship?

Instructions

Choose a product/service (not the same one you are using for the final project (marketing plan). Answer the following questions:

1. Considering direct, online, social media and mobile marketing options, which 2 options do you feel would be the best to use in relation to the product/service you have chosen? Why?
2. Describe the options you justified above and outline specific methods you would adopt in using those 2 options. Discuss specific uses, platforms, and messages you would ensure are marketed through these options.
3. What one strategy could be adopted to create a competitive advantage for that product/service? Provide an analysis of this decision.

(For all dropbox assignments, remember to reference at least 2 sources; one must be the textbook plus one from a website, video, or other source. Use quotes for direct material taken and cite even if paraphrasing. )

Textbook: Remarkable Services

Chapter 9

Define the terms below:

assigned seating

banquet event order (BEO)

banquets

buyout

cash bar

consumption bar

general seating

head table

interactive stations

open bar

platter service

presetting

select menu

special event

Various factors or forces impact a company’s decision to go into a foreign market and affect the outcome of that decision. If a country or market has several factors in common with the original market, or with the other markets selected when choosing several markets, it will be easier to enter that market.

• If a U.S. software company that primarily creates and sells educational software wants to expand into two foreign markets, what factor commonalities (as found in your Learning Activities) should the company be looking for when deciding on the two countries?
• Provide two country suggestions and explain your reasoning.

1. How does the Bordeaux wine distribution system work? Who benefits and how?

2. How is price set? Trace the process from the sale of the first tranche to the sale of a bottle in a wine store for $1,200. Why is the process so complicated?

As an operation manager how can you approach the safety stock for “face masks” need it now due to corona virus versus people & hospitals & business & employees?

Provide three examples to explain the differences between strong and weak cultures

What is ethical in one country may be unethical       or illegal in other countries – and vice versa. Nevertheless, ethical imperialism (absolute belief that “there is only one set of Ethics, and we have it!”) is alive and well.  You may be able to identify some values that seem to be almost universally accepted.  However, such is not the case with all values.  As a result, does a global company need to “pick sides” in ethical controversies and thus be an “ethical imperialist?” (10 marks; max 1000 words).