Problem 6-07 (Algorithmic)

Refer to the gasoline sales time series data in the given table.

1. Compute four-week and five-week moving averages for the time series. If required, round your answers to two decimal places.
   

   Week	Sales	4 Period Moving Average	5 Period Moving Average
   1	17
   2	22
   3	19
   4	22
   5	19
   6	16
   7	22
   8	17
   9	23
   10	21
   11	14
   12	22

2. Compute the MSE for the four-week and five-week moving average forecasts. If required, round your intermediate calculations to four decimal places and round your final answers to three decimal places.
   
   MSE for four-week moving average =
   
   MSE for five-week moving average =
   
3. What appears to be the best number of weeks of past data (three, four, or five) to use in the moving average computation? Recall that MSE for the three-week moving average is 12.138.
   
   

Question 9 options:

Hartman Company is trying to determine how much of each of two products should be produced over the coming planning period. The only serious constraints involve labor availability in three departments. Shown below is information concerning labor availability, labor utilization, overtime, and product profitability.

If all production is done in a standard workweek, then Profit per Unit includes the cost to pay for the workforce. But, if overtime is needed in each department, then the Profit Function needs to be reduced by the Cost per Hour of Overtime in Each Department multiplied by the Number of Overtime Hours Used in Each Department. For example, if we used 5 hours of Overtime in Department A, we would need to Subtract $17*5 from our Profit equation.


Setup and Solve the Linear Programming Problem and determine the number of units of Product 1 and Product 2 to produce to Maximize Profit. Add an Additional Constraint to your LP to make sure that ALL of the Variables are INTEGERS


Hint: You will need 5 Decision Variables, 2 of them to determine the production quantities, and 3 of them to determine how much overtime to use in each of the departments.


Max Profit = $

(Do Not Use Commas) Hint: Max Profit is Between $4237 and $4537
Number of Units of Product 1 to Produce =

Number of Units of Product 2 to Produce =

Overtime in Department A =

hours
Overtime in Department B =

hours
Overtime in Department C =

Describe the differences between Holt-Winters additive seasonal models and multiplicative seasonal models. Under what circumstances would you employ each? How is the modeling different if trend and seasonality are both multiplicative

Your express package delivery company is drawing up new zones for the location of drop boxes for customers. The city has been divided into six zones. You have targeted seven possible locations for drop boxes. The list of which zones the drop boxes could serve is shown below

Develop a model to find out the locations to use that provides the smallest number of locations yet make sure that each zone is covered by at least two boxes. Define variables if needed

Dr. Hart is a board certified obstetrician. His patient Mrs. Scott is pregnant with her second baby. When Mrs. Scott gave birth to her first baby, Dr. Hart was the doctor who delivered her baby. At that time, Mrs. Scott had a very difficult delivery because her first baby was a very big baby compared to other babies. Mrs. Scott tells Dr. Hart that she is afraid that her second baby will also be big and that if the delivery is difficult, she may need a Caesarean section. Dr. Hart assures her that he will do whatever is needed to take care of her.

Mrs. Scott is ready to give birth to her second baby. While on the hospital delivery bed, Mrs. Scott is struggling with the delivery again. For hours, Dr. Hart keeps asking Mrs. Scott to push harder. However, when the baby is born, the baby is partially brain damaged and partially paralyzed. Later, it is discovered that if Mrs. Scott had undergone the Caesarean Section in time, the baby would have been born without brain damage or paralysis.  

Is Dr. Hart negligent? You must discuss all four elements of negligence and how each element is satisfied or not satisfied in this case. Also, you must discuss what is the standard that will be used in a situation like this when a professional person is sued for negligence.   

Supplemental materials:

Unintentional Torts (Negligence)

1. Duty of Reasonable Care: Did the person or the business (Defendant) owe duty of Reasonable Care to plaintiff?

2. Breach of duty of Reasonable Care: did the defendant breach that duty of REASONABLE CARE?

3. Causation: Did the defendant’s breach cause the plaintiff’s injury?

4. Damage: Did the plaintiff suffer a legally recognizable injury as a result of the defendant’s breach of the duty of care?

Paper trim problem: The Oblivion Paper Company produces rolls of paper for use in adding machines, desk calculators, and cash registers. The rolls, which are 200 feet long, are produced in widths of 1½, 2½, and 3½ inches. The production process provides 200-foot rolls in 10-inch widths only. The firm must therefore cut the rolls to the desired final product sizes. The five cutting alternatives and the amount of waste generated by each are as follows:

The minimum product requirements for the three products are as follows:

With the goal of minimizing the number of units of the 10-inch rolls will be processed on each cutting alternative, find each of the following:
Total Number of 10-inch Rolls Processed =

Note: Value is between 1360 and 1390
Number of 1½ inch rolls produced =

Number of 2½ inch rolls produced =

Number of 3½ inch rolls produced =

Number of Rolls Cut Using Alternative 1 =

Number of Rolls Cut Using Alternative 4 =

Number of Rolls Cut Using Alternative 5 =

Joanne, a marketing executive of a personal care brand, recently worked on a campaign promoting a new lipstick. Joanne has been good at promoting many skin products and has achieved a successful track record. As it is her first time to supervise a promotional campaign for a cosmetic product, she worked extremely hard to achieve project milestones. However, the campaign failed as it could not achieve the desired objective, which is reaching out to 25,000 people through Internet media to spread awareness. Brenda is Joanne’s manager. In view of the recent failure of a number of promotional campaigns, Brenda decides to meet the supervising staff of each campaign personally, and Joanne is one of them. Joanne is worried about Brenda’s evaluation on her. How would Brenda perceive Joanne’s performance in the promotional campaign? Would Brenda blame Joanne for the campaign failure? Explain by using the factors of the attribution theory supported by case evidence.

Question 8 options:

Investment and Loan Planning. The employee credit union at State University is planning the usage of funds for the coming year. The credit union makes four types of loans to its members. In addition, it invests in “risk-free” securities in order to stabilize income. The various revenue-producing investments together with annual rates of return are as follows:

State laws and credit union policies impose the following restrictions on the composition of the credit union’s loans and investments:

1. “Risk-Free” securities may not exceed 30% of the total funds.
2. Signature loans may not exceed 30% of total loans
3. Furniture loans plus “other secured loans” may not exceed 50% of the total of the three types of secured loans
4. Signature loans plus “other secured loans” may not exceed the amount invested in “Risk-Free” securities.

If the firm projects $1,500,000 available for loans and investments during the coming year, how should the funds be allocated to each of the investment alternatives in order to maximize total annual return?


Please, Do not use Commas in your answers.


Total Annual Return = $

Hint: Total Return is Between $88875 and $89675
Amount invested in Automobile loans = $

Amount invested in Furniture Loans = $

Amount invested in Other Secured Loans = $

Amount invested in Signature Loans = $

Amount invested in “Risk Free” Securities = $

Rebeca, Gloria and Julia are friends. Rebecca believes that it is everyone’s responsibility to preserve the earth by using fewer plastic bags. She often invites Gloria to attend discussion forum about environmental protection together. Julia is very busy and does not care about environmental issues. When she goes shopping alone after work, she would pay an extra charge for a plastic bag to save her from hassle. Julia is so engaged in work that she seldom has the leisure to have fun with Rebecca and Gloria together, which is something that Julia always desires. Now Rebeca, Gloria and Julia are about to go shopping in Landmark together.

Based on the moderators of the attitude-behaviour relationship, do you think Gloria and Julia will bring a shopping bag with them when shopping in Landmark? Explain and justify your answer with case evidence.

ethical implications of recruiting foreign doctor for canada's healthcare system

Question 7 options:

The J. Mehta Company’s production manager is planning a series of one-month production periods for stainless steel sinks. The forecasted demand for the next four months is as follows:

The Mehta firm can normally produce 100 stainless steel sinks in a month. This is done during regular production hours at a cost of $95 per sink. If demand in any one month cannot be satisfied by regular production, the production manager has three other choices:

(1) he can produce up to 35 more sinks per month in overtime but at a cost of $125 per sink;

(2) he can purchase a limited number of sinks from a friendly competitor for resale (the maximum number of outside purchases over the four-month period is 450 sinks, at a cost of $150 each);

(3) Or, he can fill the demand from his on-hand inventory (i.e. beginning inventory). The inventory carrying cost is $10 per sink per month (i.e. the cost of holding a sink in inventory at the end of the month is $10 per sink). There are 10 Sinks in Inventory at the beginning of Month 1.

Setup the Production Smoothing problem with the goal of minimizing cost.

Regular Production Month 1 =

Regular Production Month 2 = 100
Regular Production Month 3 = 100
Regular Production Month 4 = 100


Overtime Production Month 1 =

Overtime Production Month 2 =

Overtime Production Month 3 =

Overtime Production Month 4 =

Purchases Month 1 = 0
Purchases Month 2 = 0
Purchases Month 3 =

Purchases Month 4 =

Ending Inventory Month 1 =

Ending Inventory Month 2 =

Ending Inventory Month 3 = 0
Ending Inventory Month 4 = 0


Minimum Cost =

Identifying the Customer and Problem for NIKE

Describe a primary decision maker in your target segment: who they are, what they like, how they make buying decisions. Describe the primary problem(s) your organization, product or service will help them solve.

Factors Influencing Customer Decisions

Provide a brief profile of your target segment using at least three of the following categories:

• Geographic characteristics: e.g., location, region, population size or climate.
• Personal and demographic characteristics: e.g., age, gender, family size, family life stage, income, personality.
• Social and Psychological characteristics: e.g., culture, social class, lifestyle, motivation, attitudes, reference groups, beliefs.
• Situational characteristics: e.g., buying situation, level of involvement, market offerings, frequency of use, brand loyalty.
• B2B/organizational buying considerations: e.g., individual factors, organizational factors, business environment factors, types of complexity

Critical Thinking Case HubSpot Focus on Flexible Benefits

What would your manager say to you if you came up with the idea of traveling with Justin Timberlake on tour for an entire year? This would not just be a work from home agreement but an actual out of office plan for one full-year sabbatical. That is exactly what happened at HubSpot when Rosalia Cefalu had a crazy idea that actually got approved. HubSpot, a global inbound marketing company, has approximately 19,000 customers in over 90 countries and 1,960 employees, stretching from Cambridge, MA, to Sydney, Australia. “We don’t think that culture is about free beer and ping-pong and dogs in the office, it’s about what you believe, why you do what you do, and who you choose to work with,” states CTO and cofounder Dharmesh Shah. Although HubSpot has plenty of free snacks on hand for their employees to enjoy, other flexible benefits HubSpotters enjoy are unlimited vacation time, tuition reimbursement, flexible hours, and an overall environment that balances freedom with accountability. At HubSpot it goes deeper than just the perks. The focus from the top down instills pride and passion within its employees, which then translates into happy customers. Although flexible benefits are a big perk of working at the third-best tech company to work for, according to Glassdoor’s annual Employee Choice awards, the culture isn’t for everyone. The company practices a sense of understanding, knowing that employees will move on and do not need to stay to be loyal and that sometimes someone is no longer needed—either because of performance, or changes in the company’s needs. This isn’t taken personally, and HubSpot is able to grow and continue to grow because it objectively sees the performance of its employees and what is best for the company and employee.

Questions: 1. How does HubSpot’s focus on culture affect employee performance? Chapter 8 Performance Appraisal and Rewards 283

2. What concerns would you have regarding giving employees countless flexible benefits such as HubSpot does; for example, a yearly sabbatical?

Marketing Information and Research for NIKE

Research Question

Describe an important question you need to answer or a problem you are trying to solve in order to help the organization meet its goals and objectives.

Information Needed

Describe the information your organization needs to make effective decisions about how to answer this question or solve this problem.

Research Recommendations

What research do you recommend in order to provide the information you need? What research method(s) would you use to get the information you need? Will it involve secondary data and research? Primary research such as interviews, focus groups and surveys? Why do you recommend this research approach?
Customer Decision-Making Profile

Topic is on NIKE

Competitive Advantages

List the competitive advantages of the product, service or organization you’re focusing on: the things that make it different from competitors in positive ways.

Market Niche and Positioning Strategy

Describe the market niche you want to fill, along with the positioning strategy you recommend using. Why do you think this is the right approach?

Positioning Statement

Develop a positioning statement using this formula: “To [target audience], [product/service/organization name] is the only [category or frame of reference] that [points of differentiation/benefits delivered] because [reasons to believe].

Repositioning Considerations

Do you recommend a repositioning that improves on what the organization has been using up to this point? Why or why not?