Some citizens complained to city council members that there should be equal protection under the law against the occurrence of crimes. The citizens argued that this equal protection should be interpreted as indicating that high-crime areas should have more police protection than lower crime areas. Therefore, police patrols and other methods for preventing crime (such as street lighting or cleaning up abandoned areas and buildings) should be used proportionately to crime occurrence.

The city has been broken down into 20 geographic areas, each containing 60,000 residences. The 1,000 sampled from each area showed the following incidence of crime during the past month:

1. Develop the appropriate control chart for the data above. Be sure to label the chart completely and accurately. Use a 99% confidence level.

2. Based on the control chart in (a), suggest a reallocation of crime protection effort for this city.

Answer the question below:

- In your own words, define what Social Customer Care is and explain why more companies are embracing Social Customer Care Strategies.

Compare steering committees and quality improvement teams.

"

This report is primarily intended to analyze and present the potential financial success and profitability of Zivago Private Limited, an online media portal which is proposed to be launched in the local market in Singapore. The content of the report mainly highlights the following points: A brief description of the services to be provided by the company, identification of the target consumer group, the proposed marketing and advertising strategies based on an overall market research covering the prominent global and local competitors and the potential revenue model that will be implemented following the same.

Zivago has been conceived to be a comprehensive online medial portal where viewers can watch their favourite commercial shows, movies, documentaries, live features covering a wide range of categories such as drama, comedy, suspense/myestery, sports, news and journalism and much more. Aside from the popular local shows and movies, the portal also contains various programmes from almost over 25 countries in different languages and substitles. Additionally, Zivago also features original shows in all these languages that are produced exclusively by Zivago and presenting popular actors/actresses from the local media insustry.

Based on a private and other government conducted market and consumer studies in Singapore, it has been estimated that more than half of the consumers in the media industry is increasingly preferring online videos and private streaming. In this regard, viewership is not only limited to only popular local shows but majorly include foreign ones as well. However, in this regard, only few portals have been able to access the international entertainment arena and although few have, they are not able to cater to the ethnically diversed population group in the country which includes native Chinese Singaporean, Malay, Bangaladeshi, Indian and various Middle Eastern. As an example, VIU an Starhubs predominantly feature some of the popular Japanese and Chinese drama based shows but not much services considering the diversed population group. The main impediments in this case are lack of penetration into the international media market and language barrier. Zivago is intended to address both the issues and in the process generate higher viewership.

Secondly, the studies indicate that the OTT viewership in Singapore has steadily increased among children and young adults and the most popular genres include drama, movies, sports, animation/cartoons and other entertainment and variety. In this context, Zivago specifically targets the children audiences and sports viewers by streaming various South Asian animation and cartoon shows and popular global sport events such as NFL,NBA,American Football etc. Such services are very much limited and expensive both by local and global competitors.

As internet and social media is gaining ever increasing prominence in Singapore, the company is looking to rely on digital marketing for marketing and promotional services. The studies reveal that Youtube, Facebook and Instagram users in Singapore are highest among the OTT viewers in Southeast Asia. Zivago mainly relies on online advertising and e-marketing through these social media and online platforms which features the most popular shows and promos and a brief description of the membership details. Zivago also conducts various promotional activities in local shopping malls and popular commercial centres across the city which will be featured at the official Facebook and Youtube page. A one minute promo of all the popular shows and movies will be displayed in the official Youtube page and Zivago online app which can be downloaded for free in both Playstore and IOS.

Zivago follows Subscription Revenue Model under E-commerce Revenue Model System. Unlike most other local and global counterparts including Zulu and Netflix, Zivago offers a free viewing of all its original shows for one week in the app as well in its Youtube and Facebook page, All the trailers and initial promos will also be available in app, Youtube and Facebook. The viewers can choose if they would like to continue watching further and subcribe.Under the subscription model, a free one month trial period is provided to potential viewers where they can watch unlimited shows (both original and local/global), movies and all other available contents. Following the expiration of the trial period, 3 subscription options will be provided based on monthly, 6 moths and yearly basis at reasonale pricing that are evidently less than some of the popular portals such as Netflix, VIU, HULU and Starhubs."

Using the report, answer the question mentioned below:

The Strategy: From your channel description, do the following:

Include at least THREE (3) traditional and new media strategies.
(i) Evaluate the possible risks of such a service. Explain how you can effectively mitigate these risks.

"

This report is primarily intended to analyze and present the potential financial success and profitability of Zivago Private Limited, an online media portal which is proposed to be launched in the local market in Singapore. The content of the report mainly highlights the following points: A brief description of the services to be provided by the company, identification of the target consumer group, the proposed marketing and advertising strategies based on an overall market research covering the prominent global and local competitors and the potential revenue model that will be implemented following the same.

Zivago has been conceived to be a comprehensive online medial portal where viewers can watch their favourite commercial shows, movies, documentaries, live features covering a wide range of categories such as drama, comedy, suspense/myestery, sports, news and journalism and much more. Aside from the popular local shows and movies, the portal also contains various programmes from almost over 25 countries in different languages and substitles. Additionally, Zivago also features original shows in all these languages that are produced exclusively by Zivago and presenting popular actors/actresses from the local media insustry.

Based on a private and other government conducted market and consumer studies in Singapore, it has been estimated that more than half of the consumers in the media industry is increasingly preferring online videos and private streaming. In this regard, viewership is not only limited to only popular local shows but majorly include foreign ones as well. However, in this regard, only few portals have been able to access the international entertainment arena and although few have, they are not able to cater to the ethnically diversed population group in the country which includes native Chinese Singaporean, Malay, Bangaladeshi, Indian and various Middle Eastern. As an example, VIU an Starhubs predominantly feature some of the popular Japanese and Chinese drama based shows but not much services considering the diversed population group. The main impediments in this case are lack of penetration into the international media market and language barrier. Zivago is intended to address both the issues and in the process generate higher viewership.

Secondly, the studies indicate that the OTT viewership in Singapore has steadily increased among children and young adults and the most popular genres include drama, movies, sports, animation/cartoons and other entertainment and variety. In this context, Zivago specifically targets the children audiences and sports viewers by streaming various South Asian animation and cartoon shows and popular global sport events such as NFL,NBA,American Football etc. Such services are very much limited and expensive both by local and global competitors.

As internet and social media is gaining ever increasing prominence in Singapore, the company is looking to rely on digital marketing for marketing and promotional services. The studies reveal that Youtube, Facebook and Instagram users in Singapore are highest among the OTT viewers in Southeast Asia. Zivago mainly relies on online advertising and e-marketing through these social media and online platforms which features the most popular shows and promos and a brief description of the membership details. Zivago also conducts various promotional activities in local shopping malls and popular commercial centres across the city which will be featured at the official Facebook and Youtube page. A one minute promo of all the popular shows and movies will be displayed in the official Youtube page and Zivago online app which can be downloaded for free in both Playstore and IOS.

Zivago follows Subscription Revenue Model under E-commerce Revenue Model System. Unlike most other local and global counterparts including Zulu and Netflix, Zivago offers a free viewing of all its original shows for one week in the app as well in its Youtube and Facebook page, All the trailers and initial promos will also be available in app, Youtube and Facebook. The viewers can choose if they would like to continue watching further and subcribe.Under the subscription model, a free one month trial period is provided to potential viewers where they can watch unlimited shows (both original and local/global), movies and all other available contents. Following the expiration of the trial period, 3 subscription options will be provided based on monthly, 6 moths and yearly basis at reasonale pricing that are evidently less than some of the popular portals such as Netflix, VIU, HULU and Starhubs."

Based on the report above,

i. List sample programmes and explain why they work with your service

6. Analysis of the main challenges faced by the world organization in building brands and Halwani Brothers such as positioning, communication, environmental change, product life cycle, brand equity, market share, consumer behavior, etc. ... (400 words)

Create a Business Process Model "swimlane" diagram using basic BPMN for the order-to-cash processes for 1-888-Junk Van. First prepare with a little research, then complete the deliverables listed below.

Deliverables: Submit both of the following:

- Business Process Model
- Write-up addressing topics below

Keep your diagram simple, but make sure to include all critical activities in role-based swim lanes separated by lines.

Include your name in the file name and on the first page.

Regarding the diagram:
- If you draw it using software other than Powerpoint or Excel (such as Visio), then please submit a copy in a .pdf, html or other common format for grading purposes
- You may draw it on paper and submit a photo - just make sure it is legible
- I'm expecting a first draft -- not the type of polished effort that comes from locking a team in a room for a month
- Don't obsess over the details of the diagramming standard -- you should have one or more swimlanes, circles for events at the beginning and end, boxes for activities, diamonds for branching/merging and arrows showing the flow.

Topics to address in the brief write-up (expected length - minimum: several paragraphs, maximum: 1 page):
- Discuss the decisions you had to make to produce the diagram and why you chose the way you did
- If this was your first experience documenting a process, what did you learn?
- What ideas do you have regarding how this process could be improved?

• How important is privacy to you personally? Describe a situation, work related or otherwise, in which you felt your privacy was threatened. • Does business have a responsibility to provide employees with more satisfying work lives? Or to better accommodate their family needs?

"

This report is primarily intended to analyze and present the potential financial success and profitability of Zivago Private Limited, an online media portal which is proposed to be launched in the local market in Singapore. The content of the report mainly highlights the following points: A brief description of the services to be provided by the company, identification of the target consumer group, the proposed marketing and advertising strategies based on an overall market research covering the prominent global and local competitors and the potential revenue model that will be implemented following the same.

Zivago has been conceived to be a comprehensive online medial portal where viewers can watch their favourite commercial shows, movies, documentaries, live features covering a wide range of categories such as drama, comedy, suspense/myestery, sports, news and journalism and much more. Aside from the popular local shows and movies, the portal also contains various programmes from almost over 25 countries in different languages and substitles. Additionally, Zivago also features original shows in all these languages that are produced exclusively by Zivago and presenting popular actors/actresses from the local media insustry.

Based on a private and other government conducted market and consumer studies in Singapore, it has been estimated that more than half of the consumers in the media industry is increasingly preferring online videos and private streaming. In this regard, viewership is not only limited to only popular local shows but majorly include foreign ones as well. However, in this regard, only few portals have been able to access the international entertainment arena and although few have, they are not able to cater to the ethnically diversed population group in the country which includes native Chinese Singaporean, Malay, Bangaladeshi, Indian and various Middle Eastern. As an example, VIU an Starhubs predominantly feature some of the popular Japanese and Chinese drama based shows but not much services considering the diversed population group. The main impediments in this case are lack of penetration into the international media market and language barrier. Zivago is intended to address both the issues and in the process generate higher viewership.

Secondly, the studies indicate that the OTT viewership in Singapore has steadily increased among children and young adults and the most popular genres include drama, movies, sports, animation/cartoons and other entertainment and variety. In this context, Zivago specifically targets the children audiences and sports viewers by streaming various South Asian animation and cartoon shows and popular global sport events such as NFL,NBA,American Football etc. Such services are very much limited and expensive both by local and global competitors.

As internet and social media is gaining ever increasing prominence in Singapore, the company is looking to rely on digital marketing for marketing and promotional services. The studies reveal that Youtube, Facebook and Instagram users in Singapore are highest among the OTT viewers in Southeast Asia. Zivago mainly relies on online advertising and e-marketing through these social media and online platforms which features the most popular shows and promos and a brief description of the membership details. Zivago also conducts various promotional activities in local shopping malls and popular commercial centres across the city which will be featured at the official Facebook and Youtube page. A one minute promo of all the popular shows and movies will be displayed in the official Youtube page and Zivago online app which can be downloaded for free in both Playstore and IOS.

Zivago follows Subscription Revenue Model under E-commerce Revenue Model System. Unlike most other local and global counterparts including Zulu and Netflix, Zivago offers a free viewing of all its original shows for one week in the app as well in its Youtube and Facebook page, All the trailers and initial promos will also be available in app, Youtube and Facebook. The viewers can choose if they would like to continue watching further and subcribe.Under the subscription model, a free one month trial period is provided to potential viewers where they can watch unlimited shows (both original and local/global), movies and all other available contents. Following the expiration of the trial period, 3 subscription options will be provided based on monthly, 6 moths and yearly basis at reasonale pricing that are evidently less than some of the popular portals such as Netflix, VIU, HULU and Starhubs."

Using the report, answer the question mentioned below:

The Strategy: From your channel description, do the following:

(i) Formulate your promotional strategy. How will you make your channel known?

Recently, Bubblair, a diving-products company invented a new type of flipper. Flippers are used for swimming under water. The traditional kind resemble oversize webbed duck feet. The new flipper is split down the middle of the fin. It was inspired by a certain kind of fish that swims extremely fast. In tests, swimmers using the split-flipper could swim about 20 percent faster than swimmers wearing a traditional flipper. There are other benefits of using the split style besides swimming faster. It takes less effort to swim with it, so less oxygen is consumed while swimming. That means divers can stay underwater about 20 percent longer on a tank of oxygen. The cost of filling up a 90-minute tank of oxygen is $45.

The usual cost to the consumer of buying all the equipment needed to dive in moderately cold water is about $2000, including oxygen tanks, mask, flippers, oxygen regulator, and wet suit. Bubblair manufactures all of the equipment except the tanks. Their products are noted for being of very high quality, which is important to serious divers because of safety concerns. For example, their top-of-the-line traditional flipper is sold direct to consumers for the price of $60. The president of the company has come to you, the assistant manager, to set the price at which the new split-fin flipper will be sold. You know that because of a new manufacturing process, the cost of producing the new flipper is just $25 (the manufacturing cost of the $60 flipper is $35). You also know that Bubblair has a patent on the split design.

At what price do you sell the split-flipper direct to consumers? Be sure to explain why the price you recommended is better than other prices. Start your answer with the price. Should be around 200 words.

The case

Promoting Social Change and Responsibility at Corporate Level

Suppose you work in a large corporation (over 5,000 employees) as Head of Marketing Initiatives. You need to direct your superior’s attention to becoming a more socially conscious corporation. The concept you desire is somewhat similar to HP’s entrepreneurial attempt toward employees’ volunteerism; “HP’s generous volunteer policy allows and encourages employees to leverage their 4 hours of paid volunteer time per month to give back to causes and charities that they are passionate about” (HP Website, 2020).

Managing Change Challenges

Bear in mind that many employees and even managers may be against the change and are resisting any additional work out of their comfort zone. You have to make the case for managers in the proposal about how the benefits will outcome the monetary loss from the 4 paid volunteering hours including the company’s reputation, PR positive impact,measuring ROI if applicable, etc.).

Requirements :

Please answer all.

1. Develop a project proposal (directed to senior managers) : - the proposal must be convincing, presenting the highlight of your research in an executive summary, an implementation plan and an assessment of the benefits and ROI.

B. Develop an internal marketing campaign (directed to employees) : briefly explain the implementation plan and present the personal and overall benefits from this CSR attempt (how pros will outweigh cons, etc.)

Vanguard Method as opposed to the traditional managerial thinking typically found in
many organisations ( Jaaron and Backhouse, 2012).
The Vanguard Method embraces the principle that employees need to think, analyse,
judge, and make decisions on the work on hands. Therefore, team members training is
not the focus in the preparation process for this kind of job, it is actually educating them
on “why” a failure happen and then finding ways to eliminate it from the system. To
accommodate for the requirements of the Vanguard Method, managers’ role shifts from
command-and-control to supporters. This keeps managers very close to their employees
to interact with their work when necessary. Bhat et al. (2012) provide a constructive view
about the interactive leadership style and organisational learning. According to them, the
capacity of an organisation to learn how to learn, to change old ways of doing things, and
to produce original knowledge is positively related to interactive leadership styles. Due to
this type of relationship and due to the whole service processes being owned by team
members, the structure of the organisation changes. The organisation becomes
organically structured ( Jaaron and Backhouse, 2014).
The Vanguard Method in practice
The above philosophy usually follows three main practical steps of “check-plan-do” for
implementation. These steps are summarised in Table II.
Check. This stage aims at understanding the system and why it behaves in such a
way that failure demand is achieved. A specially formed team, called the check team,
from the workplace collates information about what customers expect and want from
the organisation and what matters to them most, they need to be able to use views of
different people involved in the problematic system to build the “real situation”
(Checkland, 1995). Once the team understands the type of demand received and how
capable the system is to respond to it, it can start to map the flow of processes in the
system. For this purpose, a visual representation of each operation carried out in the
workplace is developed as a flow chart. Identification of waste (actions not adding any
value from the customer’s point of view) present in the service operations flow is then

carried out (Seddon, 2008). All processes classified as waste are marked in red on the
process flow chart. While processes that add value from a customer’s point of view are
marked in green.
Plan. This stage starts with redesigning the processes flow charts taking into
account what has been learned by considering the customer “wants” and then mapping
out the new service system design. Typically, this stage is focussed on minimising
non-value adding activities from a customer point of view. The final step in the “plan”
process is to build performance measures and the future system success criterion. This
is usually how good employees are in creating a value demand and the percentage of
value demand out of the total demand received ( Jaaron and Backhouse, 2012).
Do. At this stage the new design is used in an experimental environment with the
check team using the new model after it has been discussed with the people doing
the work. The new processes are induced gradually with careful observation of both
employees’ reaction to it and customers feedback. The processes are tested,
re-designed, and re-tested again to make sure that customers get the best possible
service before going fully live. This is much slower process than the check phase as the
slogan at this stage is to “do it right rather than do it quick” ( Jackson et al., 2008).
The Vanguard Method cycle starts with the “check” stage in order to show business
managers the failings of their current system, and to provide them with a solid evidence
for the need to change the way they think and manage things ( Jackson et al., 2008).
To ensure continuous improvement of the new system, the check-plan-do cycle is a
continuous cycle (Seddon, 2008; Jackson et al., 2008). It is, therefore, a learning system
by itself: the process of acquiring knowledge and taking action to improve the situation
is continuous ( Jackson et al., 2008). In addition to continuously altering business
processes to improve the service offered, the Vanguard Method cycle involves the
identification of new demands coming in to the service department. This is followed by
designing new processes to ensure dealing with new demands as value demands
(Seddon, 2008).
4. Research methodology
A case study approach is adopted in this research inquiry in order to build an
understanding of the nature of the research phenomena (Voss et al., 2002). Case studies
have the advantage of being able to answer questions like “what”, “how”, and “why”
(Yin, 2009). This accommodates the type of question presented at the beginning of this
paper. Two case studies were chosen with the help of “extreme case sampling”
technique (Patton, 2002; Creswell, 2004) that displayed evidence of full employment of
the Vanguard Method in their logistics service operations. An earlier research work
conducted with the help of the Vanguard Method consultant of these two case studies
helped researchers in confirming that the Vanguard Method is fully employed in their
logistics operations, and also ensured easy access to both case studies.
According to Aastrup and Halldórsson (2008), the use of case studies in logistics
management research is an enabler for the causal depth required for understanding the
real domain of logistics operations and its performance. Case study research design
typically has the unique strength in providing a full range of evidence through the use
of multi-sources of data, which can achieve data triangulation (Voss et al., 2002). For
this purpose, the mixed methods design (Tashakkori and Teddlie, 1998) is used as the
technique for conducting the research process. Three different sources of data
collection methods are used in the two case studies; these are semi-structured

What is the particularity of vanguard method? (1point)

Why we need this method in logistics? (1 point)

explain why Coca-Cola is more profitable than the industry average

1)When an industry consists of [Raw material producer]-[Supplier]-[Firm]-[Channel], which stage is a downstream player?

Select one:

1. Channel

2. Supplier

3. Raw material producer

4. Firm

2)Which one is not a benefit of vertical integration strategy?

Select one:

1. Control over production timing across stages

2. Secure flexibility to choose alternative transaction partners

3. A secure source of new materials

4. Simplified procurement and administrative procedures

3)_____________ comprise all the expenses that network users incur in order to establish and maintain platform affiliation.

Select one:

1. Opportunity costs

2. Diversified costs

3. Multi-homing costs

4. Average costs

4)Which one is not a source of first-mover advantages?

Select one:

1. Preemption of assets

2. Significant learning curve effect

3. High level of technological and market uncertainty

4. Buyer switching costs

5. Reputation and brand awareness by consumers

5)In traditional businesses, growth beyond some point usually leads to diminishing returns. However, in the digital age, successful platforms enjoy increasing returns to scale. So we observe mature two-sided network industries are dominated by a handful of large platforms. This phenomenon is called __________________.

Select one:

1. Innovator's dilemma

2. Winner's curse

3. Winner-takes-all

4. Market disruption