The Arm & Hammer^® product—sodium bicarbonate—was introduced in the US in 1846 as “baking soda.” For the next 100 years, Arm & Hammer^® was a staple in the typical American home.

Church & Dwight Company, a publically traded company, is the parent company of the Arm & Hammer^® product line. Although originally used only for baking purposes, the company has leveraged the other key attributes of basic baking soda (cleaning and deodorizing benefits) into numerous applications.

The first Arm & Hammer^® detergent was introduced as early as 1970. In 1972, the product benefits expanded to use inside the refrigerator and freezer to eliminate odors. By 2005, the Arm & Hammer^® product line included laundry detergent, carpet deodorizers, Dental Care^® products, cat litter, Clear Balance^® pool maintenance tablets; and CleanShower^® for the bathroom.

In addition, line filling was accomplished through acquisitions of companies like USA Detergents, Carter-Wallace, Inc., and Orange Glo International. These acquired product lines allowed Arm & Hammer^® to expand their product line further into the personal care and household product segments.

In 1995, Church & Dwight Co., Inc. reported annual sales of $600 million. Their 2007 annual report reflects annual sales of $2.22 billion—40% of which is generated by Arm & Hammer products. Church & Dwight Company divides their product lines into three segments: consumer domestic, consumer international, and special product division (B2B). In 2007, consumer domestic (of which Arm & Hammer^® is the major player) generated 71% of total revenues. Wal-Mart, Arm & Hammer’s^® leading retailer, produced 22% of total consumer domestic revenues.

Level 1: Qualitative Questions

1.   What is the core benefit of Arm & Hammer^® products?

2.   Would you consider Arm & Hammer^® to have a “full-line product strategy?”

3.   Would you consider Arm & Hammer products to be in direct competition with those offered by Proctor & Gamble? Why?

Level 2: Quantitative Questions

1.         In dollars, how important is the Wal-Mart relationship to the Arm & Hammer^® segment of Church & Dwight’s annual sales?

2.         Some marketing gurus warn that line expansions can dilute the brand. Do you feel this should be a concern for Arm & Hammer?

3. Discuss the concepts, “Job Description” and “Job Qualifications”, and explain how they relate to legally selecting employees.

Choose a company in the social media industry OR a chain the fast food industry. Conduct a multilevel environmental analysis, describing the major variables involved, the relative impact of specific threats and opportunities, and the critical environmental factors to be considered.

State what regions or specific countries you are interested in and give your rationale.

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The healthcare supply chain is facing acute disruptions amid the global health crisis of COVID19 outbreak. Hospitals are already reporting shortages of key equipment needed to care for critically ill patients, including ventilators and personal protective equipment (PPE) for medical staff. As a graduate student in logistics and supply chain management program, do you have any suggestions to mitigate the disruptions, especially for the healthcare supply chain in Canada?

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MARKETING DEBATE—Whom Should You Target With New Products?

Some new products experts maintain that getting close to customers through intensive research is the only way to develop successful new products. Other experts disagree and maintain that customers can’t possibly provide useful feedback on what they don’t know and can’t provide insights that will lead to breakthrough products.

1. To address this debate, identify and explain a few advantages and disadvantages to each of the two positions.
2. Identify and discuss variables that might make one position or the other more attractive. Variables might include items such as industry type, product life cycle, product adoption rates, etc.
3. Now identify a company that you work for or are interested in. Articulate your recommendations regarding the role that research would have for new product development in this company.

If you feel that customer research is not appropriate for this company, identify the research processes that you would use.

Describe the ABC inventory classification approach. How might this approach be used in a store selling cell phones and accessories?

87).

“Defining the Project Charter,” and respond to the following items:

1. What is the value of using the SMART approach when creating the goals and objectives for the project?

2. What is the value of aligning the project with the vision of the organization? Please share a vision statement in your response.

If you will soon enter a new career, what issues are you most concerned about? How might an employer help you deal with these issues?

What are the critical success factors for outsourcing according to the Bain & Company research discussed during this course’s lectures? Please show how to relate the following information to one of these critical success factors: a company’s processing work would need an in-sourced datacenter with annual fixed costs of $150,000 and variable costs of $100,000 for running the company’s work for a year, and outsourcing company’s datacenter that could process 100 times the company’s processing work had annual fixed costs of $800,000 and annual variable costs of $100,000 for running each company’s work.

Robert Greenleaf (the “father” of servant leadership) said, “The servant views any problem in the world as in here, inside oneself, not out there. And if a flaw in the world is to be remedied, to the servant the process of change starts in here, in the servant, not out there” (Spears, 1995, p. 56).

Do we, who desire to exhibit servant leadership, practice this? Should we? If so, how? If not, why not?

. What policies, practices, support systems and management approaches underlie Rosen Hotels & Resorts daily operations? Has Rosen Hotels & Resorts built an organization capable of good strategy execution?