What are the criteria for good cutoff scores as viewed by the courts. You should be able to state clearly what the Uniform Guidelines on Employee Selection Procedures (UGESP) say about cutoff scores.

Q1. Using brand development and management strategies as well as communications and PR, create a brief marketing contingency plan for a business whose sales are being drastically negatively affected by the current COVID-19 pandemic. What opportunities and threats (profit/not-for-profit activities) do you foresee? What are the direct/in-direct effects on their bottom line/brand image/public perception? Apply what you’ve learned.

Q2. A friend of yours wants to begin selling maple syrup that he makes on his forest property. He has asked you, as a marketing student, if he should sell his maple syrup product through retail or wholesale channels.

a) Explain the difference and pros/cons of each marketing channel for your friend and suggest a channel based on your knowledge. Also include promotion mix strategies for your friend’s new business.

b) What are the main (marketing) concerns you have about this business venture?

Q3. Create a profitable pricing strategy for the following product and situation. Select a price point for your product and support/explain your strategy using marketing concepts. Based on a quick PLC (product life cycle) and new product adoption, how do you ensure the optimal profit level is reached?

• You are an existing tech company in healthy financial position

• Releasing a radical new tech product, patent pending

• Oligopolistic competition

• Your cost: $187.39 per unit

• Competitor’s price for similar yet less innovative product: $249.99

• Approximate factory capacity: 20,000 units/week

Q4. You are a student staying home during the COVID-19 pandemic. You discover a need in the market for a new product. Suppose you want to start a company to sell this new product and fill the market gap.

a) How will your company create and capture value in such uncertain times?

b) What do you foresee for the future of your company as the pandemic slows? How will you maintain market share?

BONUS: Using an example, explain why a business must identify and leverage its competitive advantages in order to gain and maintain market share in competitive industries.

In examining the FEMA business continuity resources and case studies, identify and discuss two "best practices" or strategies for businesses to include in their business continuity plan. Explain why you chose the two strategies and how they fit into the business continuity planning cycle.

1. Is Boeing working internationally to access new markets?
2. To gain low-cost input factors?
3. To develop new competencies?
4. Is its approach in all three areas appropriate?

Write a financial analysis (include financial highlights and ratio analysis) for XiaoMi Corporation which are based on it's Year 2019 Annual Report( You can google the Xiaomi annual report 2019)

(At least 500 words with your own words)

Case 2 – Business Relationship Scenario

Background:

One party’s work organization, based in Washington, D.C., has recently begun a project in Wichita, Kansas. The project will require fifteen to twenty employees to travel to Kansas and spend, on average,

three weeks in residence there. It is expected that the project will span a period of nine months to completion. This first party has located an apartment complex nearby the location where the project work will be done. The apartment complex has traditionally required minimum lease terms of one year but does have a few vacancies. The organization desires to have its people in this apartment complex rather than in hotels.

Case Questions:

Question 1: How would you identify and rank the interests and goals of each party?

Question 2: What common ground can you find between the parties?

Question 3: What strategy would you use as the organization’s representative? What strategy would you use as the apartment complex representative?

Explain the concept of ethical visuals. What guidelines should a market researcher consider when preparing ethical visuals? What are the consequences of not considering ethical visuals?

Case 3 – The Approach of Negotiation

Background:

American Dream Holdings, Ltd. (ADHL), is the 100 percent owner of eighty-eight subsidiary corporations, some of which operate in virtually every state of the United States and many of which operate in a limited number of states. One of the subsidiary corporations, EFC Corp., is the general partner of two thousand limited partnerships with operations scattered around the world. EFC Corp. is the flagship and largest of ADHL’s subsidiary companies.

ADHL also has 20 to 50 percent ownership interests in other business operations. ADHL is owned by two individuals: one, Mr. Major, with 80 percent, and the other, Mr. Minor, with 20 percent. The individual owners operate additional businesses not under the ADHL umbrella. Such additional businesses are considered affiliates. ADHL provides legal, financial, and administrative services including payroll and human resource management to all of its subsidiaries as well as to many affiliates. ADHL collects a

monthly fee for such services. The fee is based on estimated needs for the services and is due regardless of the number of hours actually spent on a particular company’s matters. ADHL does not assess or collect supplemental fees for work done in excess of the estimate.

The group of eighty-eight subsidiaries and ADHL employ two thousand individual employees. All employees participate in the year-end bonus plan that is based upon group net profit attainment. The organizational structure including departmental organization is dictated by ADHL executives. The chief operating officer of ADHL, Ms. Iwon, was initially selected and hired by the 80 percent owner to be EFC Corp.’s senior vice president. EFC Corp.’s chief operating officer, Mr. Toolate, was selected and hired by the 20 percent owner approximately two months after Ms. Iwon was hired.

Approximately one year after Mr. Toolate was hired, Ms. Iwon orchestrated a reorganization that included her being promoted to the parent holding company position. EFC Corp. is perpetually three months behind in paying fees to ADHL. EFC Corp. is recalcitrant in distributing financial reports to ADHL.

Case Questions:

Question 1: Using a systems approach, identify the system or systems and their subsystems as well as the various relationships and interdependencies you see. You may utilize a drawing such as a sociogram if you like.

Question 2: Using a systems approach, identify the various conflicts in the case including describing how each is a conflict. Be sure to note how each conflict you identify meets the definition of a conflict.

Question 3: Continue your diagnosis and assessment by analyzing the function served by or the effect of each conflict in the case; assessing whether the system structure is competitive, avoidant, or collaborative; and determining your strategy and/or strategies.

You work for XYZ as HR Manager. The company differentiates itself from its competitors by selling unique products and capturing segments of the environmental product-line market. XYZ needs your HR help to expand its substitute for plastic product lines by establishing a new division. The division will produce an exciting new line of products that are reusable and compostable (e.g. cellulose bags to replace plastic bags and hemp containers to replace clear plastic containers that berries and tomatoes etc. are sold in) and are accepted by municipalities for the compost stream (unlike most “compostable” bags and containers on the market today that are not accepted by municipalities as compostables as they take too long to compost and instead go into the waste stream).

XYZ has calculated that the new division will need to hire and determine compensation for 1000 new employees this year, 2,000 next year and 1,000 in year three. The hires will have a wide range of jobs since the company is decentralized and this division will operate independent of head office which is in the U.S. There are no other XYZ divisions in Canada. This means the division should be designed like its own company. The new division will be in Ottawa. The jobs in the division include but are not limited to: Production line workers, sales staff, marketing staff, HR, chemists and R&D, IT workers, finance staff, accounting staff, customer service and managers for all the departments: production, sales, marketing, R&D, customer service, finance, HR and accounting.

Question(s): a. Explain how (steps with explanation) you would recommend XYZ recruit and select employees for the next three years? The new hires will be 20 per cent managers and 80 per cent non-managers.

b. Explain in detail how (steps with explanation) you would determine compensation.

c. How does your compensation plan retain and motivate XYZ employees?

d. Should XYZ have a policy of pay secrecy or not? Explain.

Assume that the management team has hired you to advise them on their overall risk profile and has asked you to prepare a SWOT analysis for their review and as input to the upcoming strategic planning session. What would you put into your analysis? Additionally, how does your analysis affect the risk management strategies that Kilgore might choose to utilize? Please Provide an initial posting of at least 300 words

Case 2 – The Skill of Negotiation

Background:

Assume that you own and operate a business. Your production this year was based on prior years’ experience. You have been left, however, with 100,000 unsold units on hand. You have been selling your

product at $5 each and expected the same price for these 100,000 units. You have exhausted all avenues you can think of for disposing of your excess product. You do not have the storage capacity for keeping these units in inventory while you continue production.

This morning a giant retail organization contacted you urgently seeking the type of product you produce to fill deficits in their supply. They offer to pay you $3 per unit.

Case Questions:

Question 1: How would you assess whether or not you should negotiate? Identify the factors you would consider and the overall rule you would apply.

Question 2: What factors can you readily identify that will affect your negotiation options and outcomes?

Question 3: What unconscious factors might also affect your negotiation performance?

Case 3 – The Styles of Negotiation

Background:

Ventura Capital is a financier who specializes in capitalizing startup companies. Andy Preneur is a would-be entrepreneur. He needs capital to start his new business. Andy and Ventura have been negotiating

a potential agreement over the last few months. It seems there is only one item unresolved. Ventura wants her investment to remain in the company and earn a preferred dividend of 5 percent, even if Andy no longer needs the money. Andy wants the right to buy out Ventura’s interest at any time as long as the 5 percent return is paid. Role-play this case with another person. When you finish, address the following questions.

Case Questions:

Question 1: Which of the four key temperaments was most clearly displayed by the other person? Identify specific comments and behaviors to support your assessment.

Question 2: Which of the four key temperaments do you think your comments and behaviors most clearly displayed?

Question 3: Do you agree with each other’s self and other assessments? If not, why do you think you see the behaviors differently?

what are the goals and objectives of Xiaomi Corporation from 2020 to 2025.

(Use your own words at least 500 words)

• Provide an overview—and discuss the function—of 1 publicly financed health care program in the United States.
• How has that program evolved and influenced the entire U.S. health care system?
• What are some of the accomplishments and challenges for that program?
• What does that program do to focus on health prevention and performance?