In: Operations Management
what are the goals and objectives of Xiaomi Corporation from 2020 to 2025.
(Use your own words at least 500 words)
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A TOTAL OF 550 WORDS!
From 2020 to 2025 is a five year plan we are discussing about.
Xiaomi, the Chinese business best known for budget telephones, is betting heavily on a wired home future. Within the next five years, founder and chief operating officer Lei Jun revealed it plans to plough at least 10 billion yuan, or $1.48 billion, into the so-called "AIoT" market. AIoT, short for "AI + IoT," is an update from internet-connected computers, called the Internet of Things. AIoTs are smart, run on automated systems and can learn from user behaviors, such as lights that turn on automatically when you get home.The plan is to get all kinds of gadgets into Xiaomi's operating system, not just handsets, so the company can hawk services from those apps. The move is coming as Xiaomi, the fourth-largest smartphone vendor in the world, copes with a shrinking market. According to a government-backed research center, smartphone shipments in China were down more than 15 per cent year-over-year in 2018. For Xiaomi, phones remain strategically relevant as it looks to rising lower-end phones. The company revealed on Thursday that it has split (not spin out) its budget phone brand, Redmi, aiming to turn "red rice" — what Redmi means in Chinese — into the "little rice" stardom of Xiaomi's. Xiaomi's latest billion-dollar commitment is a continuation of a program to back 100 entrepreneurs over a five-year period in 2020. In addition, these portfolio companies helped to make Xiaomi products, which now counts 132 million total devices (including 20 million active daily). In the meantime, voice assistant Xiao Ai of Xiaomi has reached 100 million installs. Such devices, along with an array of lifestyle items such as suitcases and umbrellas, have been Xiaomi's primary revenue driver in the second quarter of last year, the company's earnings report reveals.Xiaomi is in a land grab with other Chinese tech giants like Baidu coming into the homes of the people. It is something similar to a department store, but it can't do it all by itself. The giant recently made a big bet on TVs through a collaboration with a veteran manufacturer of Chinese home appliances. This is also partnering with IKEA on a 100 million yuan ($14.8 million) fund for third-party developers, which will enrich Xiaomi's inventory as customers in China will soon be able to purchase from the Swedish retailer more Xiaomi-powered furniture.
Recently Xiaomi revealed it plans to spend 50 billion yuan ($7.18 billion) in new technologies. The aim will be to build interacting and Artificial Intelligence-based systems and applications. As part of the action plan 5 G licenses and further enhancements in the network are expected. Xiaomi Chief Executive Lei Jun made the announcement in a letter posted Thursday on the company's social media site, but did not provide clear details of the project. The confirmed investment raises Xiaomi's commitment made last year to invest 10 billion yuan in a "All in AIoT" plan over five years. The Beijing-based company began as an inexpensive cellphone manufacturer but now includes smart TVs and rice cookers in its products that are available online. Xiaomi, however, is also facing intense competition from rival Huawei Technologies in its home region, which captured a record 42 per cent of China's smartphone market in the third quarter at the expense of other local manufacturers and Apple.
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