the merits and demerits of using internal and external agents
In: Operations Management
Given the current COVID-19 global pandemic, discus how an organization's business processes can affect how that organization deals with, and is impacted by, COVID-19.
In: Operations Management
List all five components of financial compensation plans, and briefly discuss each component’s objectives.
In: Operations Management
The XYZ Company plans to allocate some or all of its monthly advertising budget of $75,000 in the Mankato area. It can purchase local radio spots at $120 per spot, local TV spots at $500 per spot, and local newspaper advertising at $260 per insertion.
The company's policy requirements specify that the company must spend at least $30,000 on TV and allow monthly newspaper expenditures up to $15,000. The company’s internal policy also requires that the company must buy at least 100 radio spots.
The payoff from each advertising medium is a function of the size of its audience. The general experience of the firm is that the values of insertions and spots in terms of "audience points" (arbitrary unit), are as given below:
---------------------------------------------------------------------------
Radio 150 audience points per spot
TV 180 audience points per spot
Newspapers 280 audience points per insertion
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Let x1 = no. of Radio spots to be purchased,
X2 = no. of TV spots to be purchased, and
X3= no. of Newspaper insertions.
Max 150x1+ 180x2 + 280x3
s.t.
(1) 120x1 + 500x2 + 260x3 <= 75,000 (Advertising Budget)
(2) 500x2 ≥ 30000 (Expenditure on TV)
(3) 260x3 <= 15000 (Expenditure on Newspaper)
(4) x1 ≥ 100 (Number of radio spots)
X1, x2, x3 >= 0
LINEAR PROGRAMMING PROBLEM
MAX 150X1+ 180X2 + 280X3
Subject to:
OPTIMAL SOLUTION
Objective Function Value = 67050.000
Variable Value Reduced Costs
------------- --------- --------------------
X1 375.000 0.000
X2 60.000 0.000
X3 0.000 45.000
Constraint Slack/Surplus Dual Prices
--------------- ------------------- ---------------
1 0.000 1.250
2 0.000 - 0.89
3 15000.000 0.000
4 275.000 0.000
OBJECTIVE COEFFICIENT RANGES
Variable Lower Limit Current Value Upper Limit
--------------- ------------------ ------------------- ----------------------
X1 129.231 150.000 No Upper Limit
X2 No Lower Limit 180.000 625.000
X3 No Lower Limit 280.000 325.000
RIGHT HAND SIDE RANGES
Variable Lower Limit Current Value Upper Limit
--------------- ------------------ ------------------- ----------------------
1 42000.000 75000.000 No Upper Limit
2 0.000 30000.000 63000.000
3 0.000 15000.000 No Upper Limit
4 No Lower Limit 100.000 375.000
11. Suppose that the rating of the newspaper is increased from 280 to 330 audience points. Which one of the following is true? (4 points)
12. Suppose that the company eliminates the requirement that the company must buy at
least 100 radio spots (Constraint 4)? Which one of the following is true? (4 points)
In: Operations Management
2. Devos Inc. makes desks that are made up of 1 top, 2 sides, and 4 legs. We need to make at least 15,000 desks to fulfill the demand of our customers.
The costs are as follow:
Make the top - $7
Buy the top - $10
Make the side - $3
Buy the side - $5
Make a leg - $2
Buy a leg - $3
1) One top requires 4 feet of wood, one side requires 2 feet of wood, and one leg requires 1 foot of wood and we have 180,000 feet of wood available.
2) Each top takes 8 minutes to make a top, each side takes 3 minutes to make, and each leg takes 2 minutes to make. We have 300,000 minutes available.
3) Each top takes up 2 units of space, each side takes up 2 units of space, and each leg takes up .1 units of space before it is assembled in our inventory. We have 80,000 units of space available.
Answer the following using solver:
In: Operations Management
Explain in detail the following questions #1-3
In: Operations Management
Philip Musa can build either a large video rental section or a small one in his Birmingham drugstore. He can also gather additional information or simply do nothing. If he gathers additional information, the results could suggest either a favorable or an unfavorable market, but it would cost him $3, 500 to gather the information. Musa believes that there is a 50-50 chance that the information will be favorable. If the rental market is favorable, Musa will earn $18,000 with a large section or $6, 000 with a small. With an unfavorable video-rental market, however, Musa could lose $21, 000 with a large section or $16, 000 with a small section. Without gathering additional information, Musa estimates that the probability of a favorable rental market is 0.7. A favorable report from the study would increase the probability of a favorable rental market to 0.9. Furthermore, an unfavorable report from the additional information would decrease the probability of a favorable rental market to 0.4. Of course, Musa could ignore these numbers and do nothing. What is your advice to Musa?
The expected payoff is $ ___ (round your response to the nearest dollar).
In: Operations Management
Describe common challenges in managing data.
In: Operations Management
Situation Analysis on American Eagle Outfitters – Conduct an online marketing SWOT that highlights the following (who are the digital customers, analyze the competitors, assess the company’s digital channels landscape
In: Operations Management
find two examples of Universalism in your culture and two examples of Particularist?
In: Operations Management
|
(Marketing) Discuss the following statement: ‘’ Personal Selling is more effective than Advertising’’. Do you agree with it? |
In: Operations Management
Which of Marketing Mix needs marketing research the most?
In: Operations Management
Now that you conducted your risk assessments (quantitative/qualitative/mixed-method) for your various assets, it is now time to develop a mitigation plan. What is a risk mitigation plan and why is it just as important as the previous steps? Cost-Benefit Analysis (CBA) is an important tool when trying to identify risk, list some elements that are important when conducting a CBA. Why is it important that senior management know these elements that you have identified?
Need 300 word
In: Operations Management
How would you respond to this post?
We live in uncertain times. If it sounds doomsday-ish, then you’re reading it correctly. At any given moment there are important, powerful things happening around us. In the past, it could be argued that rapid technological advancements fit this description. Right now, one could make a case for anything from COVID-19 to the Climate Crisis. And some companies and products are thriving in the chaos. The first example that comes to mind, probably because it’s directly related to the auto manufacturers listed in the posted article, is Tesla. Tesla has demonstrated everything referenced in the article. Each car has a big monitor that keeps the people inside connected. [Smart Products & Productivity.] Tesla cars, generally, can only be serviced by Tesla service centers. Owners aren’t really allowed to obtain and work on their own cars, which is very different than times past. The level of customer service is as important as the service itself [Servicitization.] For Digitization, the product itself is pretty digital, but another example could be how a Tesla is built (as a model, not an individual product.) Tesla can mock up a car and see what it would look like in a computer long before manufacturing begins. For personalization, those who order Tesla's can do so from the comfort of their own home. They can choose their own features, color, and more. It’s like Build-A-Bear for moms and dads. For Regulation, Tesla has to follow the same federal rules and regulations as all other car manufacturer. What sets them apart is how they go above and beyond. This is especially true in how they handle EPA regulations. As eco-cars they come with a guilty free conscience and a sense of civic duty.
In: Operations Management