The distinctions and legal issues involved in four main types of intellectual property---patents, trade secrets, copyrights, and trademarks. a. You are an aspiring singer/songwriter and while surfing the internet, you come across the sheet music for a song you think will display your talents well. You don't see any notice of copyright on the webpage or the sheet music. You notice the songwriter's name and after doing some internet research determine that he has been dead for 22 years. You decide to record a video of you singing the song, and you post it to a You Tube-like internet site. A few weeks later, you receive an email from an attorney informing you that you are in violation of copyright law, and if you do not immediately take down the video, the songwriter's estate will pursue legal remedies. What do you think? Did you do anything wrong? Are you in violation of copyright law? Explain

b. Now suppose you own a warehouse in an industrial district. This year you've installed the latest sprinkler and other fire remediation measures. You're proud of the prevention steps you've taken, especially when you look at the neighbor warehouse where the owner has installed the bare minimum to comply with fire department regulations. You decide to call your insurance agent and ask if you can take out fire insurance on the neighboring warehouse. Your insurance agent is sympathetic to having a neighbor who doesn't seem to care as much as you about fire safety, but he tells you he can't sell you such insurance, and he doesn't think any ethical agent will. Why not? What principle of insurance law is involved?

(c) You are the owner of a restaurant and have a special recipe for a marinade that you use for rotisserie chicken. Your rotisserie chicken is a big hit, especially in the take-out market, and comprises some 60% of your business. You decide that you need some kind of intellectual property protection for your marinade recipe. Would you recommend a patent, trademark, copyright, or a trade secret? Explain your reasoning, and the steps you might take to protect your marinade recipe from competitors.

Yogurt Yak (YY) was founded in the basement of Mary Seldon’s home in Ottawa in 2018. Mary was between jobs trying to keep costs down when she created the first batch of Yogurt that became the winning formula for YY. Albert Water, a friend of Mary, dropped by to help Mary move to an apartment and was treated to a taste of the yogurt. The product was an instant success leading to a highly profitable business. The success of YYs yogurts was due to the natural ingredients used in production. Many other manufactures included gelatin, colouring and chemical additives that customers did not want in their food. The yogurt also had an amazing taste that was recognized in multiple food awards. The company was small and hired all local employees. By January 2020 YY had 150 employees. Mary and Albert started thinking about expanding the product line to include three cheeses and a cheese bread. The cheeses and bread had already been market tested and won awards in Europe in food contests.

You have been hired to build the HR department. When you met with the Mary and Albert you were told the following:

 We hired quickly and paid employees the going rate at the time for similar jobs in similar nearby companies.

o For all 140 food employees working on the production line and shipping the pay is minimum wage $14.00/hour. Approximately $26,000/year to $30,000/year depending on number of days and hours worked.

o Eight employees are in management all receiving the same pay of $60,000/year

o We pay ourselves (Mary and Albert) $80,000 each plus we own 100 per cent of the company shares. Our aim to put as much of the company profits back into the company growth.

 We have dental, vision and pharmaceutical benefits where the employee is covered for 80 per cent of their costs with dollar limits for each on the maximum coverage.

 Vacation time is the amount legislated by the Ontario government – no more.

 There have been no pay increases and no performance evaluations since the company was started because the growth has been fast. Nothing is written down. When there is an issue Albert or Mary talk to the employee and that has worked.

 There is no official HR department – up to now Albert did everything and he admitted that he could have done more but he did not have the time.

 You ask to see the HR employee files and were told the only information they have is in one file that has each employee’s pay information and nothing else.

 There is an issue with employee absenteeism and turnover – this Mary believes is impacting the company financially and in terms of quality and growth opportunities. Some employees are leaving going to other local companies. Mary and Albert don’t know why but they are guessing it has something to do with how they are dealing with HR and this has spurred them to hire you.

 There are some health and safety measures in place.

 Both Mary and Albert are reluctant to outsource the HR designing and management so instead they hired you. They understand some HR activities maybe better outsourced but you will have to limit and make a case to them for any outsourcing. 4 The reason they don’t want to outsource is they believe HR is critical to the success and growth of the company so they want a say in how HR is designed and managed. By outsourcing they feel they would have less input.

-There is no union yet.

Question: Explain how you would integrate HR ideas as covered in class/the course into the organization. Step by step how would you do it (i.e. outline the steps with explanation) and what would you do and why. There will be three HR employees, that you will need to hire, as well as you as the Director of HR. With justification you can change or establish any organizational HR elements (e.g. compensation, benefits, hiring, selection, performance manage etc.). The goal is to make HR complement and support the growth and success of the company going forward and to fit the company’s strategic plan. Recognize that currently YY has next to no HR elements/policies/procedures in place other than the hiring and paying of employees. Even how the hiring was done is unclear since the person who did most of the hiring has left YY.

Case 1 - Team Negotiation                                                                                      

Background:

Adel works for a major airplane manufacturer in the Midwest. He must travel to Washington, D.C., to negotiate revisions to a contract with the U.S. military. The key issues presented are cost overruns due to complex engineering changes. He has two weeks to prepare for the meetings, which will run over a period of three days in Washington. His department is currently spread pretty thin working on several projects simultaneously. Adel’s staff is a fairly homogeneous group, most with engineering backgrounds. His two senior people typically disagree on everything.

Case Questions:

Question 1: What factors should Adel consider in deciding whether or not to use a team for the negotiation?

Question 2: What additional information would you desire before making your final decision on whether to take a team to Washington?

Question 3: How should Adel decide whom to take to the negotiation?

write reflection about data mining theory and applications course

Huawei developing products faster than its competitors may benefit by getting higher prices, more loyal customers, a greater market share and also bringing new products to the market quickly is important.
Elaborate the product design and development phases for a new Huawei smartphone before it is manufactured and introduced to the market.

Write about competitive advantage from product design development and the relationship in Product Life Cycle (maturity or ?? )

TTM, Quality and Cost

Body

1. Write about the product design development cycle

Customer Requirements – Idea Generation

1. Relate the use of QFD (Draw Diagram)
2. QFD design it how to acquire customer information and design the technical specifications
3. Others – suppliers, competitors, reverse engineering

Value Analysis

Relate what is VA and how you can leverage this sysem into your product development

Feasibility Study

Approach use – how and why it’s important, ROI and market share - consider both commercial and technical aspect

Prototype

What is protoyyping and how you intend to use this method to improve the TTM for Huawei product phone launch.

Manufacturing

You should be able to relate a general process – search web – how they design and manufacture

How you manage the supply chain

Conclusion – why it’s important to follow a proper product development methodology

was mother Teresa a radical feminist??

Performance is a function of two components. Please 1) name the components, 2) explain, and 3) discuss what happens if either component is zero. 4) Why is this important for a manager to understand? (Hint, this is from the lecture/sides, not the textbook)

MAKETING QUESTION

1. Assume you are selling environmental design consulting, and an important part of your sales presentation involves using your company Web site to demonstrate previous projects you have completed, interactive customer surveys, and your company’s brand image. However, when you arrive at your customer’s place of business to set up your presentation, you learn that the Internet has been down all morning and may not be back up until the next day. What could you have done to prepare for this sort of unforeseen problem in advance?

2. Assume you are a sales rep for an Internet advertising company. Your prospect, an online hardware retailer that specializes in compression pumps, is concerned about making the investment for Internet advertising. You want to incorporate the ROI into your presentation. If the prospect spends $90,000 in advertising, it will generate 120,000 clicks to the company Website. At a 2 percent conversion rate (2 percent of the customers who visit the site make a purchase), that is 2,400 orders. If each order is $230, the sales generated from the online ad would be $552,000. What is the prospect’s ROI (show your math)? How would you incorporate this ROI into your sales presentation?

1. Discuss how in an organization diffusion of responsibility and conformity can lead people to act unethically.

2. Compare between consequentialist and non-consequentialist theories outlining an advantage and disadvantage of each.

3. Explain John Rawls’ veil of ignorance and discuss if it would ensure justice for all.

CASE: Wal-Mart: But We Do Give Them A 10 Percent Employee Discount.

QUESTION: Should Wal-Mart do whatever it can to reduce its prices?

To answer the question, take into account that Wal-Mart might be serving base-of-the-pyramid customers, many of which leave in developing countries. – Also, take into account Ethical Imperialism and Ethical Relativism from the assigned reading to answer the question

discuss five problems of marketing in developing economies

Create a compensation plan for a business with 50 employees with 5 job classifications. Include job descriptions for each job, a salary range and budget, and outline a merit plan.

Federal, State and local laws must be adhered to when developing or managing a business. In this Discussion you will review Federal and State laws as well as examine your local laws in relation to the simulation of Tim's Coffee Shoppe and Exavier Candy Company. To begin, go to the U.S. Small Business Administration website and select “Starting and Managing” and then select under “Managing a Business — Business Laws and Regulations” where federal laws and regulations can be accessed for reference purposes. Make sure you research your state and local laws that apply (Search: State of your state here on the Internet). Identify one Federal, State and local law each for Tim’s Coffee Shoppe and Exavier Candy Company (a total of six laws) that would apply to those businesses (laws you have not previously

described) if they were located in your area. State why each law applies based on the difference in the size and type of each business. Describe the impact of these laws on each of these companies.

What is tacit knowledge? How does it differ from public knowledge?