Questions
Explain how the four P's of marketing where implemented in the launch of the Apple Air...

Explain how the four P's of marketing where implemented in the launch of the Apple Air Pods.
Report the product's success since the launch and how the four P's can be used in the future.

In: Operations Management

Ms. Saikley, AM at International BusinessServices, is wondering whether to vote to have a holiday office...

Ms. Saikley, AM at International BusinessServices, is wondering whether to vote to have a holiday office party this December. She has just spoken with the sales manager, who told her about an incident that happened at another company last holiday season. It seems that the other organization decided to have an “employees only” office party on Friday night from 5 to 8 p.m. at a local downtown restaurant. Two weeks later, the wife of one of the workers burst into the office area and began shouting accusations at an office worker who she thought was having an affair with her husband. It was embarrassing to everyone in the organization and most agreed it was unnecessary. The tantrum became loud and abusive on both parties parts—the wife making accusations and the office worker denying them. The situation became pretty tense at this point.

Questions:

1. If you were the AM of that organization, how would you have reacted to the situation just described? The office worker would have reported to you, and you were the first manager on the scene.

2. Should a policy be written covering office parties? If so, what would be your input on this policy? Should a policy be written concerning visitors who enter the work-place (even family members) and create a disturbance?

In: Operations Management

1)In deciding whether to pursue a global strategy (central management of a coherent marketing message) or...

1)In deciding whether to pursue a global strategy (central management of a coherent marketing message) or multi-domestic (each country develops its own message and strategy), what are the considerations which might come to mind in making such a decision?

2)Outsourcing is a strategy extension which can cut costs and provide flexible employment for occasional business activities. What are some situations in which you would not want to outsource?

In: Operations Management

Locate and review the 12 CFR 170 - Appendix B. Given the current environment of data...

Locate and review the 12 CFR 170 - Appendix B. Given the current environment of data protection, draft three paragraphs of key controls you feel would help protect customer information.

In: Operations Management

How should IBM position itself to take advantage of current technology trends? Should it focus on...

How should IBM position itself to take advantage of current technology trends? Should it focus on a particular segment?

In: Operations Management

Read the “IBM at the Crossroads” case. Answer the following question fully. Will continuing the existing...

Read the “IBM at the Crossroads” case. Answer the following question fully.

Will continuing the existing strategy enable IBM to achieve and sustain a competitive advantage? (200 words minimum)

In: Operations Management

a) Discuss four (4) reasons why training evaluation is important.

a) Discuss four (4) reasons why training evaluation is important.

In: Operations Management

In Non-probability samples – specific elements from the population are selected in a non-random manner, in...

In Non-probability samples – specific elements from the population are selected in a non-random manner, in non-randomness, population elements are selected on the basis of convenience, because they are easy or inexpensive to reach.
True or false

In: Operations Management

Association for Molecular Pathology v. Myriad Genetics, Inc. 133 S.Ct. 2107, 2013 U.S. Lexis 4540 (2013)...

Association for Molecular Pathology v. Myriad Genetics, Inc. 133 S.Ct. 2107, 2013 U.S. Lexis 4540 (2013) Supreme Court of the United States
“Laws of nature, natural phenomena, and abstract ideas are not patentable.” —Thomas, Justice
Facts
After substantial research and expenditure of money and resources, Myriad Genetics, Inc. (Myriad) dis-covered the precise location and sequence of two naturally occurring segments of deoxyribonucleic acid (DNA) known as BRCA1 and BRCA2. Mutations in these genes can dramatically increase a female’s risk of developing breast and ovarian cancer. The average American woman has a 12 to 13 percent risk of developing breast cancer, but in a woman with the genetic mutations discovered by Myriad, the risk can range between 50 and 80 percent for breast cancer and between 20 and 50 percent for ovarian cancer. Before Myriad’s discovery of the BRCA1 and BRCA2 genes, scientists knew that heredity played a role in
establishing a woman’s risk of developing breast and ovarian cancer, but they did not know which genes were associated with those cancers. For women who are tested and found to have the dangerous muta-tions of BRCA1 and BRCA2, medical measures can be taken to reduce the risks of breast and ovarian cancer developing.
Myriad obtained a patent from the U.S. Patent and
Trademark Office based on its discovery. The Asso-ciation for Molecular Pathology sued Myriad, seek-ing a declaration that Myriad’s patent was invalid. The U.S. district court held that Myriad’s claim was invalid because it covered a product of nature and was therefore not patentable. The Federal Circuit Court of Appeals held that the isolated DNA was pat-ent eligible. The U.S. Supreme Court granted review.
Issue
Is a naturally occurring segment of DNA patent eligible ?
Language of the U.S. Supreme Court Laws of nature, natural phenomena, and abstract ideas are not patentable. It is undis-puted that Myriad did not create or alter any of the genetic information encoded in the BRCA1 and BRCA2 genes. The location and order of the nucleotides existed in nature before Myriad found them. Nor did Myriad create or alter the genetic structure of DNA. Instead, Myriad’s prin-cipal contribution was uncovering the precise location and genetic sequence of the BRCA1 and BRCA2 genes. Myriad did not create anything. To be sure, it found an important and useful gene, but separating that gene from its surrounding genetic material is not an act of invention.
137
Decision The U.S. Supreme Court held that a naturally occurring DNA segment is a product of nature and not patent eligible merely because it has been iso-lated. The U.S. Supreme Court reversed the deci-sion of the Federal Circuit Court of Appeals on this issue.
Critical Legal Thinking Questions Will the Supreme Court’s decision affect the amount of research that is conducted to find naturally occurring, disease-causing DNA sequences? Should Myriad be compensated by the government for its research costs?
Patent Period
In 2011, Congress passed the Leahy-Smith America Invents Act (AIA).4 The act stipulates a first-to-file rule for determining the priority of a patent. This means that the first party to file a patent on an invention receives the patent even though some other party was the first to invent the invention. Previously, the United States followed the first-to-invent rule, whereby the party that first invented the invention was awarded the patent even if another party had previ-ously filed for and received the patent. The adoption of the first-to-file rule is a major change in U.S. patent law. Utility patents for inventions are valid for 20 years. The patent term begins to run from the date the patent application is filed. After the patent period runs out, the invention or design enters the public domain, which means that anyone can produce and sell the invention without paying the prior patent holder.
Example January 12, 2018, an inventor invents a formula for a new prescription drug. On March 1, 2018, the inventor files for and is eventually granted a 20-year patent for this invention. Twenty years after the filing of the patent application, on March 1, 2038, the patent expires. The next day, the patent enters the public domain and anyone can use the formula to produce the same prescription drug.
Patent Infringement
Patent holders own exclusive rights to use and exploit their patents. Patent infringement occurs when someone makes unauthorized use of another’s patent. Patent infringement claims must be brought in the U.S. district court that has jurisdiction to hear the case. Patent decisions of the U.S. district courts can be appealed to the U.S. Court of Appeals for the Federal Circuit. In a suit for patent infringement, a successful plaintiff can recover (1) money damages equal to a reasonable royalty rate on the sale of the infringed articles, (2) other damages caused by the infringement (e.g., loss of customers), (3) an order requiring the destruction of the infringing article, and (4) an injunction preventing the infringer from such action in the future. The court has the discre-tion to award up to treble damages if the infringement was intentional. It costs between several hundred thousand dollars to several million dollars to bring an infringement case to trial.
patent infringement Unauthorized use of another’s patent. A patent holder may recover damages and other remedies against a patent infringer.
Leahy-Smith America Invents Act (AIA)
A federal statute that signi

In: Operations Management

Question text Scenario: Company X recently hired two employees to fill the newly designed role of...

Question text

Scenario: Company X recently hired two employees to fill the newly designed role of quality assurance. The new employees implemented a quality monitoring process. Mr. G has been managing the department for four years without issues. Recently, several quality issues have occurred. Mr. G. is certain that the new quality assurance employees are causing the issues because the other three employees had been working at X for four or more years.
The assistant manager tells Mr. G. that he is not sure it is the two new employees causing the issues because they had experience in quality and seem to find all the errors. The tenured employees maintain that they know their jobs and do not have a history of making mistakes.
The director of the department is tired of the excuses and told Mr. G. that he wants the problem solved and wants to see data to support the solution in two weeks.
Is Mr. G. displaying bias? Why or why not?

Select one:

a. Yes. Mr. G. is certain that the new quality assurance employees are causing the issues because the other three employees had been working at X for four or more years.

b. Yes. Mr. G has been managing the department for four years without issues.

c. No. Mr. G. is certain that the new quality assurance employees are causing the issues because the other three employees had been working at X for four or more years.

d. No. Mr. G has been managing the department for four years without issues.

Question text

Use the six steps of critical thinking process to help Andy with the following situation.
Scenario: Marie and Mark both work in marketing. Mark was hired a few months ago and Marie has been with the company for 12 years.
Mark, while he is talented, waits until the last minute to finish assignments. Marie is more consistent and keeps on top of her assignments. Marie complains that she feels anxious and that she has to worry about Mark's deadlines and her own. Mark and Marie rely on each other for many tasks, and Marie is tired of waiting until the final hour to get assignments completed when they have a project together.
The tension between Marie and Mark has escalated, and Mark is missing more work. Andy, the director of marketing, must use his critical thinking skills to resolve the dispute.
Using your critical thinking skills, which solution would you consider the best option?

Select one:

a. Andy reprimanded Mark for unexcused absences and he explained to Marie that she needed to relax, Mark is getting the work to her before deadline.

b. Marie and Mark agree to plan for working on projects together. The plan has cushion around deadlines so that Mark is not getting tasks completed at the last minute, and Marie has some breathing room.

c. Andy suggested that Marie fib to Mark about deadlines so that he will get his assignments to her in a timeframe that she is comfortable with.

d. Andy arranged for Marie to transfer to another department so that she would not have to work with Mark any longer.

In: Operations Management

Effective communication in the presentation is not important in Marketing Research as the researcher present the...

Effective communication in the presentation is not important in Marketing Research as the researcher present the finding in writings. *
True or false

In: Operations Management

In what ways are Novelty and Curiosity motivational? (1 page)

In what ways are Novelty and Curiosity motivational? (1 page)

In: Operations Management

Explain a strategy for communicating information to competitors about the reactions to any possible price competition...

Explain a strategy for communicating information to competitors about the reactions to any possible price competition (change) initiated by competitors. Please find examples if you can

In: Operations Management

respond to the following in a minimum of 175 words: What are your feelings on a...

respond to the following in a minimum of 175 words:

  • What are your feelings on a traditional salary structure (many levels) vs. simplified pay bands?
  • Have your thoughts on salary structure changed after this exercise?
  • What are the advantages and disadvantages of using salary bands?

In: Operations Management

What is most difficult part of the report to write; it must be succinct and cover...

What is most difficult part of the report to write; it must be succinct and cover the key findings and any recommendations that flow from the findings * 1 point

In: Operations Management