In: Operations Management
1. there are several decion facing by the jet blue are how to gain customer confidence, if the jet blue want to continue its growth rate than how he can choose the right market for their company, targeting the right customer and also establishing the right positoning for the airline with those customer will be very important.
2. there are several factors that are important for jet blue to understand in this decision situation like jet blue need to understand its internal environment, external environment, compitation as well as its own customers and potential customer. it also need to understand various type of compitative advantages.
3. there are several alternatives available to the jet blue and these are 1. continue its existing strategy. 2. explore other easy and potential market, 3. it is also predicted that there is no future of jet blue so he have to leave. 4. the last option is that the company have to put more effort to understand the potential target market and maintain compitative adavantages by presenting unique product.
4. the decision tht i will recommend to the jet blue is that ,the company need to understand their potential market . As the jet blue need to understand his target and potential market and become compitative in the market.
5. jet blue need to expend significant research effort on exploring how its target market and potential target market make decisions and then the company should develop the positoning strategy based on that decisions. jet blue have to satisfy its customer so that company will be continue growing.