why is the marketing plan one of the most important elements of the marketing process? Be specific. Provide an example.

1-What is culture? What are the most important factors in creating a culture?

2-Do you think cultures are becoming more alike? Is it a good thing or a bad thing? Give reasons?

Provide a realistic scenario of how religion affects health care, and discuss the legal obligations of healthcare providers. You can use an example or personal experience to demonstrate how health care, the law, and religion intersect in our modern society.

Marketing Communications

Choose a product with which you are familiar

List the target market, the behavior you would want consumers to do, and the mental steps that may be necessary to move consumers to the behavior.

Hint, here are some other mental steps/intervening variables, communication objectives in addition to awareness - knowledge of a benefit, preferring one brand over another

Why do Cosmetics Companies accept returns from Retail stores with no penalty? Include perspectives from the entire channel of distribution, including manufacturer, the distributor, the retailer and the consumer.

To prepare for the Week 2 Assessment, consider a past or current professional experience where a culture change was needed.

Using the Organizational Change Chart, outline information about the experience and organization following Kotter’s 8-Step to Change Model as a guiding line.

Kotter's 8-Step Change Model Step One: Create Urgency. Step Two: Form a Powerful Coalition. Step Three: Create a Vision for Change. Step Four: Communicate the Vision. Step Five: Remove Obstacles. Step Six: Create Short-Term Wins. Step Seven: Build on the Change. Step Eight: Anchor the Changes in Corporate Culture.

Review the section on the definitions of maturity stages and dimension variables in the CEO Technology Best Practices Arc. Define each of the maturity stages and performance dimensions. What are the key concepts from each section?

How would you respond to this post?

Material Requirements Planning (MRP) is the process used for calculating the materials required to manufacture a product.  A common approach companies use is called just in case inventory which requires huge inventories to stock all materials needed for manufacturing a product before they are required (Vonderembse, 2013).  This process may sound like a great idea but is very costly in requiring extensive warehouse space and monies tied up in inventory.  If companies that utilize MRP they will be able to free up these costs without effecting deliveries to customers and also could provide these products at a lower cost.  The MRP is processed with a computerized information system that uses the information from the Master Schedule File, Bill of Materials File and Inventory file to determine a more precise amount of inventory to have on hand.

I work for Sharp Electronics Americas and when it pertains to MRP we need to be sure we have enough supplies and parts in stock for our USA Sales and Service Distributors.  In the past we used to utilize the just in case inventory process and have numerous warehouses throughout the United States.  We would also encourage our dealer chain to have an extra amount of inventory on hand as well.  About 5 years ago we partnered with a company called Tech Data which specializes in a more just in time logistics system.  They are able to take an order from one of our dealers and have it delivered to them in 24 to 48 hours.  Utilizing Tech Data allowed us to eliminate all of our warehouses, which saved us a tremendous amount of money.  This also allowed our dealers to not store and tie up resources stock pilling inventory.  We utilize SAP to process the correct amount of product to order from our factory and have in hand at the Tech Data warehouse facility.

What are the leading web analytics that should be tracked? Why is measuring deep interaction more meaningful than “likes” or “followers?” Is chasing followers productive? What are some effective strategies for search engine marketing? What are some successful strategies for arriving at the most useful keywords for search? What is search optimization?

Provide examples. Cite all sources.

Each questions can be a paragraph.

The current "internet and technology" revolution is significantly changing the way business and the workplace is conducted. What 'Management' dilemmas do you think will face a new generation of "management pioneers' who will need to address these changes?

How would you respond to this post?

Perpetual inventory systems continuously monitor inventory levels and are often referred to as review systems. Here, the documentation of inventory transactions occurs as they take place. An easy way to use this system is through barcoding. Information from a bar code scan can also be sent to suppliers ensuring the replenishment of items. When used on the computerized system, the remaining balance updates with each transaction. Periodic inventory systems monitor periodic replenishment and are often referred to as the fixed interval system. This system allows for the inventory level to remain constant, but for replacement items to be ordered at specific time intervals rather than instantly. Incoming orders which exceed on-hand amounts cannot take place until replenishing the stock. Once reaching the interval delivery time, the order can be placed and filled. This process takes care to ensure the company can meet requests until the next order time is available. The best option to ensure that orders meet demand is to keep an amount of safety stock. At my plant, we use a variety of items, from tools to gloves to tape to monitors. We do not supply items to customers, but we must maintain our stocks to ensure we can perform our jobs. As my Green Belt certification project, I chose to revamp the way we use our inventory. Some items need perpetual fulfillment, and others run on time-based use, such as calibrations and replacements. We use barcode scanning with a supplier for daily use items. Because we have planned and emergent needs, we must ensure we have items we need on hand. When someone takes an item, the person taking it scans a barcode to order an immediate replacement. For our periodic items, we recently found a software system that may let us use bar code systems in this area as well. We have specific tools we must keep an inventory to ensure we always have what we need on hand. Some tools, such as monitors or torque wrenches, have calibration required dates or replacement dates. We found that some of these calibrations did not take place in the past, and this causes issues. We cannot use the needed items until they are either calibrated or replaced. I need to confirm periodic replacements and calibrations take place to ensure we always have the tools we need. We also need to know when the item is returning, date-specific, so we can plan future work. While this example is not typical production/customer based transactions, thinking of them in that fashion is helping me design a plan. I look at the technicians and operators as my customers, and I have to ensure they can do their jobs or the system is not working. We have requirements for continuous replenishment of items to do jobs as needed, and for other items, work cannot be scheduled until a date after we know our needed items are calibrated or replaced.

How would you respond to this post?

A continuous inventory is called perpetual inventory system continually monitors inventory levels, and transactions are recorded as they occur (Vonderembse & White, 2013, section 10.2). Periodic inventory system does the opposite, and monitors transactions at intervals. For example, a company may do inventory once a week, then replenish inventory that has been depleted. The are using the method of just-in-time inventory replacement. A real-life example can be a grocery store that has a perpetual inventory system or point of sale system (POS). Products have a barcode that's being scanned when customers buy it and it will automatically make the adjustment in the inventory system of the store. The system can easily keep track of the need to restock a certain item based on what has been purchased and how much is left on hand. These systems used in inventory works depending on the type of product or service being offered by the company. The usage of each system depends on the need of the business and how to make it more efficient and seamless when it comes to delivery of service or product. To be able to use the best for a business, the inventory system must be checked first to know where improvements are needed.

QUESTION 21

1. Which of the following statements is true of lead qualification?

   	a.	It refers to a process that describes the “homework” that must be done by a salesperson before he or she contacts a prospect.
   	b.	It refers to determining the recognized need, buying power, and receptivity and accessibility of a sales prospect.
   	c.	It refers to a process in which a salesperson approaches potential buyers without any prior knowledge of the prospects’ needs or financial status.
   	d.	It refers to using friends, business contacts, coworkers, acquaintances, and fellow members in professional and civic organizations to identify potential clients.

2 points   

QUESTION 22

1. Which of the following is true of social media?

   	a.	If content goes viral, it can then reach a massive audience.
   	b.	Social media are a strong way to gain attention and interest in a brand.
   	c.	All of the above are correct.
   	d.	Social media are also effective at engaging customers to maintain interest in the brand.

2 points   

QUESTION 23

1. When recruiting the sales force, sales managers prefer salespeople who

   	a.	often avoid getting involved in negotiation process.
   	b.	are transaction-oriented rather than relationship-oriented.
   	c.	get their point across confidently without being overbearing or aggressive.
   	d.	ensure that there is no negotiation during the process of closing a sale.

2 points   

QUESTION 24

1. New brands with small market shares tend to spend more on advertising and sales promotions than those with large market shares because:

   	a.	spending more will inhibit the advertising response function.
   	b.	a certain minimum level of exposure is needed to measurably affect purchase habits.
   	c.	returns multiply exponentially after a certain level of spending.
   	d.	the percentage of growth in market share is directly proportionate to the amount of money spent on advertising.

2 points   

QUESTION 25

1. Decathlon Corp., a sports shoe manufacturer, launches a new line of sports shoes. To promote the product, Fournotts Corp. invites its customers to try on the shoes for a period of one week and get a feel of its features. This is an example of _____.

   	a.	sponsorship
   	b.	experiential marketing
   	c.	product placement
   	d.	corporate communication

2 points   

QUESTION 26

1. Which of the following is a difference between social media and personal selling?

   	a.	Social media entail two-way communication, whereas personal selling entails one-way communication.
   	b.	Social media can disperse a message quickly to a wide audience, whereas personal selling is very slow in dispersing a message to a large audience.
   	c.	Social media are a means of interpersonal communication, whereas personal selling is a means of mass communication.
   	d.	Social media provide opportunity for immediate feedback, whereas personal selling does not provide opportunity for direct feedback.

2 points   

QUESTION 27

1. A step in the selling process that concerned with identifying firms and people most likely to buy the seller’s offerings is called _______________.

   	a.	lead qualification
   	b.	needs assessment
   	c.	lead generation
   	d.	preapproach

2 points   

QUESTION 28

1. CamScan is a manufacturer of printers, scanners, and other office equipment. It announces a cash refund for corporate purchases in large quantities. Rick purchases 20 color printers for his office from CamScan during this sale. To collect the cash refund, he needs to fill out and mail a form provided by CamScan, along with proof of purchase. In this case, which type of sales promotions is CamScan offering?

   	a.	Bonus
   	b.	Rebate
   	c.	Coupon
   	d.	Premium

2 points   

QUESTION 29

1. A new category of promotional tactic based on brands becoming publishers of their own content to maximize the brands’ value to customers is called ____________.

   	a.	paid media
   	b.	owned media
   	c.	unpaid media
   	d.	earned media

2 points   

QUESTION 30

1. Which of the following best defines audience selectivity?

   	a.	The number of target consumers exposed to a commercial at least once during a specific period
   	b.	The cost associated with a consumer clicking on a display or banner ad
   	c.	The ability of an advertising medium to reach a precisely defined market
   	d.	The number of times an individual is exposed to a given message during a specific period

Your assignment is to consider the areas the paralegal needs to probe to ensure that the office doesn't misunderstand what the client wants.

During an interview, a client makes the following statement: “I want to institutionalize my sick father.” Examples of questions to ask: Why does she want to commit her father? Has the client considered or tried outpatient care? Is she seeking revenge against him? Does she need police protection from her father? Does she know what a mental institution is? Is she attempting to obtain some of her property from him, which he controls? Is she seeking access to his property? Is someone else squandering her father’s property, which she does not know how to stop?
Your second client of the day states “I want my boss arrested for assaulting me.”
And, your third client of the day states “I want to file for divorce.”