Please Typing this My Summary from reading Chapter I need to fix My Words and make Clear for understanding Thanks

In section 4, it discusses how to adequately deal with your time. Time the board is a significant resource that you have to cause you to have as an understudy. This Part expresses half of understudies experience difficulty dealing with their time in their first year of school. School is a major distinction from secondary school, and a great deal of understudies experience difficulty adjusting to the change. Understudy manage lingering alongside the dread of coming up short, needing to ensure everything is great or simply being languid and doing everything a minute ago. These things, however most understudies simply don't have a clue how to deal with their time. Part 4 has a format of the fact that It is so imperative to have time the executives ability and it gives you a thought of how to deal with your time by separating it in steps. Initial step you need Break down, Second step you have to organize, and third step you have to organize. In addition to the fact that you need to follow these three stages, yet you have to decide and design out your semester by your week and every day to excel and ensure everything is set and to guarantee you wont miss anything. With follow these means you could prevail in school and make it much less upsetting on yourself.

I can identify with a ton of things right now as the fantasy of dawdling. There has been a great deal of times where I've held up to until the last moment to assignments and still until this day, I experience difficulty dealing with my time. I will in general battle a great deal with start on papers since I didn't design it out before attempt to type it out. By perusing this part I currently realize what to so as to finish my paper and on schedule. Something that this section educated me about that I can 100% concur with is that a decent time the executives plan changes goal vigorously. What I take from that data is that I have to investigate my work, really conceptualize thoughts and plan out everything before really working my arrangement out. this part can help such a significant number of understudies, I've heard numerous reasons like "I have an inability to write " or "I have work so I don't have time ", Yet on the off chance that you really set aside the effort to break down and organize your work, at that point you wont experience difficulty ensuring your assignments are on schedule or ensuring what you turn in is really worth a passing mark.

The Thompson family purchased a rural house and lot in the country. Next to their lot, Carlton Fuels Ltd. had operated a gas station for many years. The gas station had closed down 5 years earlier and the fuel tanks had been removed from the ground.

Two years before the Thompson family purchased their house and lot, the lot where Carton Fuels had been located was sold to a plumbing supply company that used the buildings and grounds to store plastic pipes and other non-hazardous supplies.

Some time after the purchase of their home, the Thompson’s began to notice a strange taste and odour in their drinking water. The water came from a well on their property. A test on the well indicated that the water was contaminated with gasoline.

1. Advise the Thompson’s of their rights and who, most likely, will have to pay for the clean up of the land.
2. If the Thompson’s stop paying their mortgage, the bank will take over the property. What should be bank be concerned about in this case?

what resistance to change you are likely to have to deal with, related to the growth of your organization. The growth of the organization refers to the addition of the 19 staff over the 3 years and the associated resistance to change. Discuss approaches and techniques you can utilize to address the resistance based on the course materials.

>> General Motors, two years after it was saved by U.S. government bailout, is trumping its last investments in China, of all places. CBS News business and economics correspondent, Rebecca Jarvis, is in Shanghai, China with more on the American automaker's big Asian announcement.

>> Rebecca Jarvis: Here on the streets of Shanghai, American cars are more popular than ever. In fact, the U.S. automakers like General Motors sell more cars here than anywhere else in the world, and while that's good news for the American car companies, it makes many question what it will mean for American jobs. [background noise] Visit General Motors in Shanghai, and you'll find a lot of what you would in Detroit.

>> Rebecca Jarvis: So how similar does this plant look to one in the United States?

>> It's very similar. I mean, the processes are the same, the systems are the same, the quality systems are the same. Really, the only difference are the employees -

>> Rebecca Jarvis: With its Chinese partner, SAIC, GM manufacturers Buicks, Chevys, and Cadillacs in China for their Chinese market that employs more than 13,000 people throughout the country. On Wednesday, GM opened an advanced technology center in Shanghai meant to help it design lighter, safer, and more efficient cars for a market that has proved crucial to its survival.

>> Rebecca Jarvis: How important is being here in China to General Motors and the future of your business?

>> It's obviously very important. This is a strong growth market. It's a growth industry. We're here in China to [inaudible] local market.

>> Rebecca Jarvis: Last year, Chinese consumers bought 16.6 million cars. That's five million more than the number of cars sold in the entire United States. So far, all of the cars GM sells in the U.S. are also made there.

>> Rebecca Jarvis: Do you see a time or a day when GM could be producing cars here and shipping them back to the U.S.?

>> I think right now we have our hands full just producing cars for the local market.

>> Rebecca Jarvis: While General Motors won't say whether eventually those electric vehicles are going to be produced for the United States here in China, clearly, China has a competitive advantage. Lower costs and skyrocketing sales.

How would you characterize the alliance between GM and SAIC Shanghai?

What has driven the GM alliance in Shanghai?

How is the VRIO framework established within the GM alliance in Shanghai?

How can GM combat opportunism that may occur from being in the China market?

What will determine successful performance from the alliance?

Eating Well and Doing Good - Case Study

The emergence of socially responsible business models has changed the way some consumers think about businesses, but it has also changed the way businesses think about consumers. Buy‐one‐give‐one (B1G1) companies, for example, give one product or an equal value in cash to charitable causes for each one purchased, requiring the businesses to understand two different categories of consumers: those who would normally consume their products and those who may consume them due to the firms’ humanitarian model.
This was one of the primary marketing challenges for 1‐For‐1 Foods, an Indiana‐based B1G1 nutrition‐bar start‐up that retails in the greater Chicagoland area and gives one bar to homeless shelters in the area in which each bar is purchased. 1‐For‐1 Foods realized that its actual target market extended far beyond health and fitness buffs to socially conscious consumers who might not normally buy premium nutrition bars.
To better understand these different audiences and learn how they relate to intersect, 1‐For‐1 Foods turned to Culture Concepts, a Milwaukee research company, for some pro bono research help. As a young company, 1‐For‐1 Foods didn’t have a very formidable marketing budget. So, to help reduce logistical and incentive costs while ensuring credible and useful results, Culture Concepts proposed conducting a set of ethnographic studies on larger groups of people and augmenting the results with online ethnographic research.
Using this approach, three separate studies were conducted. The first observed a group of avid nutrition‐bar consumers on a hiking trip and documented their conversations, habits, and interactions with health‐food products. The second study observed owners of shoes sold by TOMS—a fast‐growing Los Angeles‐based company that gives one pair of shoes to underprivileged children for every pair purchased—socializing in public and in private, paying particular attention to the value they placed on their shoes and TOMS’ B1G1 model. The third study used a digital ethnographic approach that observed what different peer groups of nutrition‐bar consumers and TOMS shoes consumers were saying about these products via social media. Highly detailed profiles of the most active consumers of each product were constructed using publicly available online information in order to capture the other priorities of each set of consumers. For the first ethnographic study, the researchers worked with independent coffee shops in the Chicago area to locate health‐bar consumers. Because of the social focus of the study, rather than choose a number of individual participants, Culture Concepts selected a group of friends consisting of 10 male and female health‐food consumers from multiple generations that could be observed collectively. After talking with the group about the requirements of the study, it was suggested that a hiking trip that the group was planning would be an ideal setting for an ethnographic study.
Using a pre-planned hiking trip as the setting for the study guaranteed that all the participants would be immersed in an environment that felt natural and meaningful to them, ensuring that their behavior would be authentic and insightful. The 3‐day study resulted in extensive documentation of the personalities, social and individual behaviors, and value expressions of the hikers. It is worth noting that most of the data was documented in writing due to the lack of electricity on the trip. However, solar chargers were used to replenish their smartphone batteries so some video could be recorded.
Particular attention was paid to how the hikers interacted with nutrition bars and other health‐ food products that they had brought with them. A number of powerful insights emerged as a result of these observations. One important finding was that health bars appeared to add value to the hikers’ experience both physically and psychologically. On a basic and quite obvious level, health bars provided a portable and convenient form of nutritional sustenance. On a higher level, however, health bars seemed to serve as tangible symbols of a healthy lifestyle that unified the experience of natural food with the natural environment, acting as a visible expression of the hikers’ worldview. As one participant said, “[Nutrition bars] stand for who I am and what I believe to be important.”
The deeper meaning of health bars was further evidenced by the social value that they added to the group dynamic. The hikers consistently consumed health bars together and often shared and exchanged different bar brands. Most of the hikers demonstrated genuine interest in discovering new brands and hearing peer reviews of popular ones. Additionally, lending further credence  to the idea that health bars have a social value proposition, half of the hikers reported that they consume health bars in a similarly social way at their gyms or after working out.
Working with several different shoe retailers, we identified a number of TOMS shoe owners to participate in the second ethnographic study. Like the previous study on nutrition‐bar consumers, a group of six friends—men and women in their twenties and thirties—who all owned at least one pair of TOMS shoes was chosen for observation. We shadowed the group for a day, accompanying them on a shopping excursion and to dinner at a downtown Chicago restaurant. Particularly salient topics of discussion included healthcare, corporate corruption, global warming, iPhone rumors, and new movies.
These touch points gave us useful information about the values of a core audience and also served as a reference for participant responses during one‐on‐one exit interviews that were conducted after the observation period. During these interviews, participants were asked what types of ideas they associate with TOMS and with socially responsible business models in general. A significant portion of their responses to these questions corresponded with the conversation topics from earlier in the day. For example, some ideas that the participants associated with TOMS included the health and well‐being of others, the value of ethical corporations, authenticity, and

trendiness. Additionally, almost all of the participants associated the idea of socially responsible business with environmental friendliness.
The insights gathered from these live ethnographic studies were then used to inform an online ethnography that analyzed conversations about nutrition bars and B1G1 products on social media networks and profiled a number of consumers who were ardent evangelists of these products. The study of online conversations validated a number of hypotheses that emerged from the live ethnographies, and using publicly available information to profile key audience members was a quick, affordable, and comprehensive way to get a detailed view of consumers’ value and lifestyle.
Culture Concepts learned that health bars are not always consumed in isolation and that many times they are paired with other healthy activities, such as hiking or working out. Health bars can sometimes even become a topic of conversation, the facilitators of social interaction. The fact that they can facilitate social experiences suggests that they can be symbolic, not merely symptomatic, of a healthy lifestyle.
Health bars are more than a source of nutrition. To some, they’re a symbol of a lifestyle, a culture, and a particular set of values that are shared among health‐conscious consumers. In order to tap into those sentiments, marketing and advertising cannot just focus on the nutritional value of the product but should also feature healthy activities and healthy people in ways that glorify and reinforce the values of that particular consumer culture.
From TOMS shoe consumers, the researchers learned that their personal sociopolitical beliefs are very much linked to their loyalty to TOMS. The B1G1 model is at the heart of why they value TOMS, and a socially conscious focus is important to them when they select both products and peers. This culture of socially conscious consumers prizes integrity and authenticity in their politics and their purchases. They place a higher value on things that are raw, real, and worn and that are not pretentious and nonconformist. Thus, messages directed at this audience should be honest and simple, and packaging should look natural and organic.
Ensuring that the entire product experience resonates with socially conscious consumers is pivotal to getting them to remain loyal to B1G1 brands. It is not enough to have a socially conscious business model. If the brand experience doesn’t meet their expectations and conform to their values, then even the best B1G1 brand will be seen as a poseur and pretender. Simply put, the ethos of socially conscious brands needs to correspond to the ethos of socially conscious consumers.
The 1‐For‐1 Foods consumer sits at the intersection of two consumer cultures, espousing the values of both health‐conscious consumers and socially conscious consumers. Of all the live ethnography participants from both groups, over half consumed both nutrition bars and owned TOMS shoes, demonstrating that there is tangible overlap between these two core constituencies. Beyond the overlapping of consumer product preferences, there is also a salient overlapping of values. Both segments demonstrate deep consideration for human health, whether their own or that of others, and an underlying concern for the environment. These values of vitality and sustainability inform the perceptions and behaviors of these groups, transforming what they believe and what they buy.

Answer Questions below:

1. Do you think that 1‐For‐1 Foods has enough information to create a successful marketing strategy? If not, what other questions need to be answered, and what research methodology should be used?
2. What other types of research could have been used to gather the insights uncovered in the studies? Could this research have been done using tracking data and Google Analytics? Why or why not?
3. Is a hiking trip a proper venue for ethnographic research? What about dinner at a restaurant? Now that qualitative research has been done, should 1‐For‐1 Foods do quantitative research? Why or why not?

Sammy’s Sofas (SS) is a Charlotte, North Carolina-based company that manufactures and sells upholstered sofas. Due to competition from Asian manufacturers, five years ago SS moved almost all production to a new SS factory in Querétaro, Mexico so they could match the unit cost of their Asian competitors. They did not intend to undercut their competition’s price, partly because they were concerned that a lower price might impair their reputation for high quality. The only products manufactured in its legacy Charlotte plant are new products, which are introduced relatively infrequently. If demand for these products grows to sufficiently high volume, production is moved to Querétaro. If not, SS removes the products from its catalog. Once production starts in Querétaro, lead times run about eight weeks. This lead time includes manufacturing time (cutting the wood, assembling the sofa frame, cutting the upholstery fabric, and assembling and finishing the final product). The lead time also includes packaging and shipping the sofas to SS’s warehouse in Charlotte, which is housed in the same building as the factory.

Customers are primarily large department stores in the U.S., which sell large volumes of SS’s products and which hold SS to very tight delivery schedules. When a customer places an order, SS has 6 days to deliver to the customer’s distribution center. Furthermore, on the given delivery date, SS has a 2-hour window to be at the customer’s receiving dock. If SS has inventory in its Charlotte warehouse, it can easily meet these delivery requests, but if the warehouse has stocked out, shipments almost always will be late. Customers give SS a monthly report on late deliveries. It helps that there is almost no seasonality in the demand. Yet, the president of the company, Jon Dixon, has been quite frustrated recently by increasing reports of late deliveries. His factory manager in Querétaro, in turn, is getting frustrated by the pressure put on him by Jon and the team in Charlotte.

SS’s product line is limited, including only about 200 stock keeping units (SKUs) – a number that accounts for size, style, and fabric (upholstery) variations. For instance, one style, called SS-Q, comes in five different fabrics and two different sizes (love seat and full sofa). SS-Q-BL is a love seat with blue upholstery and is counted as one SKU. An SS-Q sofa in a different size or a different fabric is a different SKU. Jon Dixon will readily tell you that SS’s quality is superior to its many competitors, and the market seems to confirm that assessment. It discourages Jon that occasional defects in color, material or sewing cause delays in shipments from Querétaro to SS’s Charlotte warehouse, but his Quality Assurance manager likes to remind him that it was Jon himself who encouraged them to never ship a defective product.

1. To begin an audit of SS’s operations strategy, you would examine the four operations objectives. Using the limited information given above, provide your comments on these objectives for SS, using the table below. If there is no information about measures or definitions of one or more objectives, note that fact and make your best guess at what they might use. Briefly note why you ranked them as you did.

1. Find the website of any product that can be ordered online (any product you find interesting and that is appropriate to use for a class assignment). Make sure to include the product and website in your discussion post.
2. Adapt the information on the website, using your own words, and write four tweets to promote the product.
   1. The first tweet should get your audience's attention (e.g. with an intriguing benefit claim).
   2. The second should build audience interest by providing some support for the claim you made in the first message.
   3. The third should increase readers' desire to have the product by layering on one or two more buyer benefits.
   4. The fourth should motivate readers to take action to place an order.

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Personal selling is one of the oldest forms of marketing communication; due to its effectiveness, it allows for targeting a specific message to a specific customer. However personal selling is not appropriate for every company or situation.

QUESTION: Mr. Horwell is unsure that NOBU has the resources to support the entire IMC you suggested in Q3(advertising, personal selling, public relations, social media marketing, sales promotion). Please rank the promotional mix tools (1= highest priority to 4= lowest priority) and justify.

Traveling in Nobu Style: Converting Restaurant Patrons to Hotel Guests The name “Nobu” is synonymous with an exceptional Japanese dining experience, perfected by chef Nobu Matsuhisa over a more than 30-year career. Matsuhisa, together with actor Robert De Niro and restaurateur Drew Nieporent, opened the first Nobu restaurant in 1994 and to date, there are now 38 Nobu restaurants worldwide. But if you talk to Trevor Horwell, the CEO of Nobu Hospitality, Nobu represents much more than just a restaurant experience. It’s a true lifestyle brand that also encompasses a relatively small, but growing portfolio of luxury hotels, too — eight of which are open now, and eight more are in the pipeline. Horwell’s primary focus as CEO is to continue to grow the Nobu Hotels brand and as he opens up diners’ eyes to the fact that cannot only eat at a Nobu but stay at one, too, he hasn’t forgotten the brand’s origins in the process. “We don’t normally do a hotel unless we think that a Nobu Restaurant can do well in that location,” said Horwell. “That’s very important because what we want to do first and foremost is to make sure there is a draw for locals, and that really comes down to the Nobu Restaurant.” Horwell said the majority of his Nobu hotel restaurant diners — 80 percent on average — are local residents, not hotel guests. “It’s not like a tourist restaurant. We like to attract the locals. We want that built-in customer.” “We are defined by the restaurant, in a way,” he said. “We play to our strengths. If you look at the hotel business today, the majority of hotels are suffering because they don’t lead with food and beverage. don’t have strong food-and-beverage concepts, and a lot of hotels are losing money. Today, we play to our strengths because that is one area that we do very, very well, and we bring in locals.” The idea to launch Nobu Hotels, he said, came from the fact that when Nobu Restaurants were located inside of a hotel, they “were the draw for the hotel and we were bringing in customers.” “If I only convert 5 percent of my customers in Nobu Restaurant to stay in our hotels, then at the end of the day, we’re filling out hotels. It’s not a tall order to do that, and you can do that very well and very quickly if you offer the right product.” Nobu Hotels has the advantage of having built its brand over a 24-year period with its restaurants first, followed by the first Nobu hotel that opened within Caesars Palace Las Vegas in 2013. “The first focus for us, really, is to expose the brand to our restaurant customers,” Horwell said. “We touch all types of Nobu customers. And we also provide instant identity. If you put ‘Nobu Hotel’ on a hotel, the word ‘Nobu’ says something and it attracts a certain type of customer.” Horwell said that, for example, when the first Nobu opened, the hotel had “more than one billion media impressions.” So, what’s next for the brand, and how does Horwell plan to grow Nobu Hotels? He explained, “We’re not driven by reservations systems because we’re small. It isn’t as if we need a huge reservations system to fill a 400-room hotel. That’s why a lot of these corporations do well, because they have the reservations platform to fill the big hotels.” Nobu Hotels, by comparison, average anywhere from 100 to 150 rooms generally. “The reason why those young lifestyle brands have emerged is because they’re like us. They are entrepreneurial, they’re unique because it’s a concept that’s come from the heart, from whoever is the original founder. But when it’s absorbed by a corporation, the whole thing changes. At the end of the day, the specialness is lost because then the corporation’s running it, and then, I think you lose what your original concept was all about. I think that’s the biggest issue.” Horwell also doesn’t necessarily think of Nobu Hotels as occupying a place in luxury hospitality, instead referring to the brand as “special.” “I look at our hotels not as luxury,” he said. “I look at them as special. I like us to be special, in each location we’re in. ‘Luxury’ is a word that’s used too much in terms of ‘everything is luxury today.’ For us, we’re ‘special.'” “That’s why I’m saying, from a company perspective, we’re very entrepreneurial. Today’s evolving luxury traveler is seeking “youthfulness” no matter what age they are, and they are “very curious and very adventurous. Because of that, it’s important for hospitality brands, Nobu included, to not just say they’re unique but to really offer unique experiences. He pointed to Nobu Ryokan Malibu in California as an example. The 16-room retreat overlooks the beach and is right by the ocean, and right next door to the Nobu Restaurant in Malibu. It becomes a destination, and that’s something Nobu wants to offer. It’s also a different concept from what the other Nobu Hotels have. While Nobu Hotels are places where there’s an emphasis on bringing in the locals, the Ryokans are meant to be more private. “The Ryokan is actually a place where people don’t want to necessarily be seen,” Horwell explained. “It’s a hideaway, a retreat. You can only book through a general manager and it’s a special place.” He added, “We will do more Ryokans, definitely, in locations that we think is right.” A major focus for Nobu Hotels is to grow the company and the brand with the right talent and partners, as well as make sure that the Nobu Hotels brand is reaching the right consumers. “The most important thing, from our perspective, is to build a relationship with our existing customers,” he said. “It’s about, first and foremost, on digital, working our databases. We like to do that through email, through a lot of channels. We just brought on a new head of digital. Capturing data is very, very important now, and that’s something that is a main focus and her team.” “I think the main thing for us is the customer relationship management (CRM) because you can do so much with it,” he said. “You can know your customer. It’s one part of the business that we are heavily focused in in and we can extract a lot of information from that.” In addition to beefing up its customer relationship management system, Nobu is also testing out a loyalty partnership, of sorts. The Nobu London Shoreditch joined Design Hotels last year, giving the property access to distribution on Design Hotels’ site, as well as a connection to the Starwood Preferred Guest loyalty program. Three Nobu hotels are also members of Leading Hotels of the World. “A lot of our customers aren’t driven by points,” he said. “When I travel, I don’t go for points. I want to stay in a hotel where I enjoy the staff, the food and beverage, the products — all of that — and I will pay a premium for it.” Appendix A Additional Information about NOBU Nobu Hotels "A Place to go and be seen" By “wrapping” the concept of a luxurious boutique hotel around energized public spaces, Nobu Hotels creates powerful stages for shared experiences of excitement and escapism. Featuring the best of everything with imaginative new restaurants, high- energy bars, relaxing rejuvenation, distinctive service, remarkable retail and an air of celebrity, Nobu Hotels will afford guests and privileged owners the most exclusive entry into unparalleled experiences that lay at the crossroads of innovation and imagination. Source: Excerpted from ‘Nobu Hotels CEO on a Restaurant-First Approach to Hospitality’ by D. Ting. Skift – March 22, 2018. +Experts and image from Nobu restaurant and hotel website

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A business plan identifies the responsibilities of general management as they pertain to each functional area and identifies the capital requirements to manage each area. The marketing plan outlines actions that are intended to communicate value, generate interest, and persuade target customers to purchase specific products or services.

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Measuring brand health begins with assessing the consumer influence of advertising and other forms of marketing communications such as sponsorship and public relations.

"The rules of engagement for running a company that is people-based like Starbucks, and so many other companies: you just can not [sic] continue to leave your people behind and only focus on shareholder value," CEO Howard Schultz told CNN's Poppy Harlow (Wallace, 2014).

• Identify 3 practices, policies, or organizational design assumptions from the Kauffman report and directly correlate them to any current initiative of Starbucks.
• Explain how each practice, policy, or organizational design element has enhanced the development of an entrepreneurial/leadership/innovation-oriented mindset for Starbucks and its employees.
• Feel free to offer suggestions for different approaches that Starbucks may want to consider in the future.

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Each element of the Communication mix is beneficial at one stage of the AIDA model, but is ineffective in another.

Define a geographic area for healthcare delivery purposes.

Which four dimensions of value from the customer can be distinguished and how do they differ from one another? (customer lifetime value, customer influencer value, customer referral value, customer knowledge value)