Question

1. Find the website of any product that can be ordered online (any product you find interesting and that is appropriate to use for a class assignment). Make sure to include the product and website in your discussion post.
2. Adapt the information on the website, using your own words, and write four tweets to promote the product.
   1. The first tweet should get your audience's attention (e.g. with an intriguing benefit claim).
   2. The second should build audience interest by providing some support for the claim you made in the first message.
   3. The third should increase readers' desire to have the product by layering on one or two more buyer benefits.
   4. The fourth should motivate readers to take action to place an order.

Answer 1

Product : Indoor gardening kits

Website : clickandgrow

1st Tweet :

Stay in & stay safe during the lockdown - Grow your own fresh herbs, fruits and vegetables right in your own home with our Smart Garden products. The easy way to growing fresh and nutritious food of your choice for your family all year round. Grow your own vitamins, boost your family's immunity and reduce your chances of catching covid-19 by cutting down on your department store visits.

2nd Tweet :

Stuck indoors and worried about availability of fresh food? Processed food is known to have lower nutritional values so grow your own fresh food with our Smart Gardens and ensure that what you eat has the best nutrients. Create the perfect garden with our Smart Gardens and feed your family the best of fresh vegetables, herbs and fruits to build better immunity. No more pesticides, herbicides or toxins - just great food whenever you want.

3rd Tweet :

Gardening is known to be a great stress-buster, de-stress during the quarantine with our Smart Garden products that do all the work and provide you with fresh food to boot. Love salads? Try our salad greens mix of romaine lettuce, arugula, sorrel to make a nutritious bowl. Missing the italian bistro around the corner? Try our italian greens mix of basil, thyme and marjoram to add the buono flavour. Difficulty falling asleep? Grow your own lavender pods to make soothing tea.

4th Tweet : Prepare your best defense against the virus - stay in more and eat healthier. Invest in your family's well-being and start your very own indoor garden to grow fresh food year round for your family. Stay safe and still have fresh pesticide-free produce everyday of your choice. Browse our wide range of seed pods and begin your journey to a healthier lifestyle, start a Smart Garden today!