Question

wiki

talk about this article in marketing with own you word

A business plan identifies the responsibilities of general management as they pertain to each functional area and identifies the capital requirements to manage each area. The marketing plan outlines actions that are intended to communicate value, generate interest, and persuade target customers to purchase specific products or services.

Answer 1

Solution:

The article talks about the comparison of business level plan and the marketing plan. The business plan is a hoslistic plan that includes all the functional departments of the business. The business plan affects the entire organization because the business plan is a holistic plan with iobjectives that are organizational wide objectives. The business plan has all the details about the targets assigned to each business function, the budget allocated to meet the target and operational expenses and other important elements that are crucial for functioning of each business function. Hence, this is an overview of what is the focus in any business plan.

A marketing plan is a subset of the busienss plan. The marketing plan is developed to ensure that the marketing achieves its objectives which directly supports the organizational objectives. Hence, marketing plan is under the imbrella of organizational wide business plan. A marketing plan will focus on aspects that relates only to marketing ane the strategy in which the marketing activities should proceed to ensure tha tobjectives are fulfilled. The marketing plan is more baout getting the cusotmers to know about our product and services and persuade them to buy our products. This is the outline of any marketing plan that supports the overall objectives of the business plan.

Hence, this is the comparison between the business plan and marketing plan of any organization.